Free Copywriting Course by Cardinal Mason

Introduction

• Presenter: Cardinal Mason
• Objective: Provide a comprehensive, free copywriting course on YouTube to help new copywriters make money.
• Participants: Griffin, Bo, Ben
  • Griffin: Advanced writing techniques
  • Bo: Building different types of marketing funnels
  • Ben: Business strategies and earning multiple six figures monthly

Why Copywriting?

• Low Entry Cost: No need to buy inventory or ads, unlike dropshipping or trading.
• Flexibility: No need for employees or a degree; can work remotely.
• High Success Rate: Many individuals make 3-5K per month; scalable earnings from $5K to $1M per year.
• Non-Saturable Market: Ample opportunities as every business needs copywriters.

Fundamentals of Copywriting

What is Copywriting?

• Definition: Sales in print. Selling products/services using written words.
• Origin: Writing ads to be printed and distributed before the internet era.
• Applications: Websites, ads, marketing emails, SMS, organic content, etc.

Types of Businesses in Need

1. E-commerce: Brands selling physical products online.
2. Info Products: Courses, coaching programs, digital downloads, etc.
3. SaaS (Software as a Service): Apps and software companies.

Learning Copywriting

Recommended Reading

• Book: “Cashvertising” by Drew Eric Whitman
  • Content: Persuasion techniques, psychology behind sales, and fundamental strategies.

Practical Exercises

• Observing Ads: Study ads on social media platforms, note what they sell and how.
• Joining Newsletters: Sign up with a burner email to study marketing emails and newsletters.

Basic Writing Formulas

AIDA Formula

• A: Attention (hook the audience)
• I: Interest (build interest and trust)
• D: Desire (create a strong desire to buy)
• A: Action (call to action)
• Example: Crafting an ad for a fitness coaching program

PAS Formula

• P: Problem (identify customer pain points)
• A: Agitation (make the problem feel urgent)
• S: Solution (present your product as the solution)
• Example: Writing an email for a weight loss program

Getting Clients and Retainers

How to Acquire Clients

• Networking: Leverage existing contacts and social media.
• Outreach: Use personalized approaches and understand client needs.
• Proposal: Tailor pitches to demonstrate how copywriting services can solve their problems and boost their revenue.

Handling Sales Calls

• Structure: Banter, Ask Questions, Tailored Proposal
• Negotiation: Stay firm on pricing, offer value, and be prepared to adjust slightly but avoid free trials.
• Communication: Keep it simple, usually over text or email. Maintain professional but straightforward interaction.

Advanced Copywriting Techniques by Griffin

Email Copywriting

• Subject Line: Qualify audience, grab attention, be relevant.
• Types of Emails: Social proof, breaking limiting beliefs, handling objections, educating.
• Typical Length: 2-400 words, focused on selling the next step (e.g., click-through to a landing page).
• Key Metrics: Open rate (35-50%) and click rate.
• Pricing: Typically charge the value of one backend product per month.

Video Sales Letters (VSLs)

• Purpose: Provide all information needed to convince someone to buy.
• Elements Included: Unique mechanism, dream outcome, understanding audience, selling process.
• How to Write: Attention-grabbing intro, establish authority, social proof, future pacing, big promise, and strong call to action.

Funnel Building and Automation by Bo

Essentials of Funnels

• Purpose: Capture audience and convert them into buyers.
• Types: Webinar funnels, call booking funnels, lead magnets, tripwire funnels, etc.
• Tools: ClickFunnels for building, Zapier for automations.

High-Ticket Funnel Example

• Components: Headline, VSL, CTA (Call to Action), application form, qualifying leads, scheduling strategy session.
• Automations: Using Zapier to connect different software tools for follow-up emails and CRM interactions.

Pricing and Deal Structures

• Fee Structure: One-time setup fee + revenue share (e.g., $10K setup + 10% of revenue).
• Ongoing Retainers: Turn one-time services into long-term contracts through continual optimization and follow-ups.

Business Growth Strategies by Ben

Growth Operator Model

• Definition: Partner with influencers/creators; manage their entire back-end business.
• Benefits for Clients: Increased revenue, peace of mind, scalability without operational burden.

Skills Required

1. Copywriting: Direct response marketing to persuade action.
2. Additional Skills: Build CRMs, manage sales teams, and perform various business tasks.

Securing High-Value Clients

• Client Criteria: Strong audience, presence in health, wealth, or relationships sectors.
• Cold Outreach: Personalized, respectful messages identifying and addressing needs.
• Credibility: Build reputation through proven case studies and networking.

Conclusion

• Main Takeaway: Implement what you’ve learned, practice, and continually refine your skills.
• Coaching Program: Option to join Cardinal Mason’s Inner Circle for more direct guidance and support.
• Final Message: Consistency and persistence are key to success in copywriting.

Thank you for following along!