Overview
This lecture explains the concept of People Media, focusing on the roles and differences between "people in media" and "people as media," as well as their advantages and limitations.
Types of Media and People Media
- There are different types of media: print, broadcast, and new media.
- People Media refers to individuals involved in creating, analyzing, evaluating, and producing media and information.
- Two types of People Media: People in Media and People as Media.
People in Media
- People in media are professionals responsible for creating media content.
- Print media roles: journalist, writer, author, editor, layout/graphic artist, photographer, art director, publisher.
- Journalists report the 4Ws and 1H (what, when, where, why, how).
- Writers focus on literary works; authors write academic/scholarly outputs.
- Editors ensure content quality; layout/graphic artists and photographers handle visuals.
- Art directors manage overall theme and design; publishers finance and manage production.
- Broadcast media roles: reporter, news anchor, TV/program host, scriptwriter, director, producer.
- Reporters gather news in the field; news anchors deliver news in studios.
- TV/program hosts guide show flow; scriptwriters create scripts; directors supervise performance.
- Producers finance and oversee shows or movies.
People as Media
- People as media act as sources or distributors of information to others.
- Four types:
- Opinion leaders: Highly exposed to media; their views are accepted by many (e.g., teachers).
- Citizen journalism: Ordinary people, without professional training, create or share news via technology.
- Social journalism: Professional journalists using social media to share news and information.
- Crowdsourcing: Gaining ideas, services, or content from a large group, especially online.
Advantages and Limitations of People Media
- Advantages: Provides entertainment, information, and role models to the audience.
- Limitations: Repetitive content can cause boredom; reliance on accuracy is risky; mistakes or misbehavior can harm credibility; cancel culture may result from disagreements.
Key Terms & Definitions
- People Media — People involved in media information creation, sharing, and evaluation.
- People in Media — Media professionals (e.g., journalists, editors, anchors).
- People as Media — Sources of information who act as media (e.g., citizen journalists, opinion leaders).
- Opinion Leader — Influential person whose opinions shape a group’s views.
- Citizen Journalism — Non-professionals creating or sharing news content.
- Social Journalism — Professional journalists sharing content via social platforms.
- Crowdsourcing — Gathering information, ideas, or services from a large group online.
Action Items / Next Steps
- Review differences between people in media and people as media.
- Reflect on the reliability and influence of various media sources.
- Prepare for next class discussion on media literacy and responsible information sharing.