Google Ads Policy on Government Documents and Services

Overview

• Google restricts ads related to government documents and services.
• Purpose:
  • Protect users from fraud
  • Ensure correct information is provided
  • Maintain integrity of government websites

Authorized Providers

• Only certified governments and authorized providers can run ads for specific government documents and services.
• Authorized Provider: An advertiser with explicit permission from a government to provide specific documents or services.

Certification Process for Authorized Providers

Step 1: Apply for Certification

• Choose the appropriate certification options.

Step 2: Complete Advertiser Identity Verification Program

• Check email for instructions to start the process.
• Provide required information for successful verification.
• Notification of application status will be sent.
• Verification status can be checked in the Google Ads account under Billing > Advertiser Verification.

Approval and Documentation

• If approved, a certificate will be applied to the Google Ads account.
• After submission of documentation, verification may take 5 to 7 business days to update in the account.

Examples of Government Documents and Services

• Regional identification numbers
• Birth or death certificates
• Name or address changes
• Business identifiers
• Criminal background checks
• Health and welfare assistance programs
• Unclaimed tax rebates
• Electronic travel visas and authorizations
• Passports and travel documents
• Trusted traveler programs
• Driver’s licenses
• Public road access fees and passes
• Vehicle ownership registration
• License plate numbers
• Hunting or fishing licenses
• Residency lotteries

Important Notes

• Some categories may have regional or business exclusions.
• Providers qualifying for exclusions must apply for certification.
• If affected by this policy but not promoting government documents/services, you can apply for ads to be excluded from this policy.

Additional Resources

• For more information, visit the Google Ads Policies Help Center.