Transcript for:
Google Ads Guidelines for Government Services

Google restricts ads related to government documents and services too protect users from fraud ensure users get correct information and protect the Integrity of government websites only certified governments and authorized providers can run ads that promote direct acquisition of specific government documents and services government documents and services are official docum ments issued by the government and official services rendered by the government an authorized provider is an Advertiser that has explicit permission by a government to provide specific documents or Services if you are an authorized provider you must additionally complete a two-step process to be certified by Google to run ads for government documents and services step one apply for certification choose the appropriate certification options [Music] step two complete Google's Advertiser identity verification program check your email for instructions to start the process and provide all the information required to successfully complete the verification you'll get notified of the status of your application you can also check your verification status in your Google ads account by going to billing and clicking on Advertiser [Music] verification if approved a certificate will be applied to your Google ads account and you'll be able to run your ads after you submit documentation it may take 5 to seven business days for the verification to update in your account here are some examples of government documents and services Regional identification numbers for individuals or groups birth or death certificates name or address changes business identifiers criminal background checks Health and Welfare assistance programs and benefits unclaimed tax rebates electronic travel vises and authorizations passports border entrance travel documents us-based trusted traveler programs driver's license Public Road access fees and passes vehicle owner registration license plate number hunting or fishing licenses and residency lotteries it's important to note that some categories have Regional or business exclusions if you qualify for one of these exclusions you'll need to apply for certification lastly if you're affected by this policy but don't promote government documents and services you can apply for your impacted ads to be excluded from the scope of this policy for information about government documents and services visit the Google ads policies help center