Lecture Notes on "Seven Levels Deep"

Introduction

• "Seven Levels Deep" exercise profoundly impacts personal motivation and purpose.
• Developed with Joe Stumpf, a marketing expert, aimed to enhance engagement and drive meaningful action.

Purpose of the Exercise

• Helps individuals discover their true purpose and 'why' in life.
• Simplifies understanding of life's purpose, cutting through surface-level reasons.

Methodology

1. Initial Question: Identify your main objective (e.g., why pay for consulting?).
2. Follow-Up: Ask "Why is that important?" and continue to delve deeper.
3. Transition from Head to Heart: By the fourth question, responses should shift from intellectual to emotional.
4. Completion: Answer seven consecutive "why" questions to uncover core motivation.

Personal Example: Dean's Experience

• Initial reason: Stand out and engage more students, leave a legacy.
• Emotional realization: Avoid going backwards, due to past financial struggles.
• Final realization: Desire for control over life, stemming from unstable childhood with frequent moves and family instability.

Impact of Realization

• Understanding the deep "why" fuels resilience and determination.
• Provides clarity and motivation in personal and professional endeavors.

Application in Real Estate Events

• Dean applied this exercise in live events with attendees, illustrating its power.
• Example of a participant: Initially wanted to be a role model in community but discovered deep motivation related to honoring his late mother.

Key Takeaways

• Discovering the true "why" enhances personal drive and clarity in goals.
• The exercise reveals deeper motivations often obscured by surface-level desires.
• Consistently revisiting one's core "why" helps overcome challenges and maintain focus.

Conclusion

• "Seven Levels Deep" is a transformative tool for personal development.
• Regular practice can lead to significant breakthroughs in understanding personal motivations and overcoming obstacles.