there's a part actually that I wanted to go over in your book called seven levels deep so it is yeah and this is an exercise that you do right and what is this exercise for okay and how does it go okay so seven levels deep was probably the biggest impact the biggest thing in the impact in my life ever really yeah one one day so I hired a guy named Joe stumped you know Joe Stumpo great guy he's in the marketing world but I hired him because I want more engagement with my students so it's it's all about if you can get somebody to digest some of your book if somebody will read 30 pages of your book they'll read the whole book how do you get them to the first 30 pages so I'm always obsessing and trying to create ethical bribes whatever he wrote get you to take action right we know books work it's the books and the action so I was so anyway so Joe comes in and he said I want to do whatever I can and he said have you ever done the seven levels deep mmm I don't know where he got it from this is probably eight years ago she was - so about eight years ago and I said if it's good just give it to me right I'll take it he's like I want to go through with you I'm like I listen and and I paid Joe ten grand for a half a day of consulting at the time and he's like I said I wanna go through I just want it he goes I'm gonna give it to you unless you do it so we sit there and what the seven levels deep is is finding everybody wants to know your purpose and what'swhat's this meaning of life and what's my why and all that I get and it's kind of played out but I don't know if anything really gets to the heart of the of it as simple as this so what it basically was he's like why would you give me 10 grand for a half a day and I said because I want to create a company that stands out from anybody else I want to engage more students change more lives and he basically said to me that's it's a really great answer so I asked you why I'm here and you said you want to engage more students and and get more people to change your life so why is it important for you to engage more students and change people's lives and I remember saying you know there's a lot of people in this industry that shouldn't be here and there's some great people I want to help rise all boats of the good and push the rest down I want to leave a legacy for my kids so he said okay I asked you why you pay me ten grand I'm not gonna go through this whole thing and he's like you did this you know you said you wanted to stand out and you wanted to leave a legacy so why is it important to leave a legacy and the whole point is asking the previous question seven times mmm I took that day by the time I got to the third question what happens is the third when there was three questions left I should say he asked me four times it switched from my head to my heart and I felt my physiology change I felt my emotions change I felt like tears welling up and when he asked me and I didn't remember what the fourth thing I said but the third thing I said was I never want to go backwards hmm and he got me thinking about things I haven't thought about in years I didn't like being the kid with hand-me-downs and I'd make my parents drop me off down the street with their junky car and I'd go to lunch and and this is not a poor me I I life was designed to be exactly the way it was I wouldn't be the man or the father I am today but there was days I'd go to school without lunch money and I just tell my buddies I'm not hungry because we didn't have a buck right so I never want to go back there and I felt that emotion and it it it hit me so hard I'm like that's what it is and he's like no there's two more left so he said Dean why is it important that you never go backwards oh my god I don't know and it hit me and I thought my kids I I just want to give them options I don't want to raise entitled kids or brats but I want to give them options that I didn't have and I'm like that's it so he's like well that's not really exit seven it's not nine it's not five and seven levels big and by now I'm crying cuz I'm thinking about my kitchen really and I got half my staff there and I'm like just weeping and it came to me he said why is that important and it just hit me and I never knew why I worked so hard since I was cutting firewood in high school and did all stuff I said I need to be in control of my life and these emotions flooded in my pair everybody's got the thing right but for me and I'm saying this because I want you at home to be or when you're watching us listen this I realized that my parents were married nine times when I was a kid so I moved 20 times by the time I was 19 different stepbrothers steps both parents were married five for my dad five for my mom for for my gosh yeah it's crazy always moving like military kids know what that feels like right so I'd be in a cul-de-sac with a new stepdad stepbrother stepsisters have the ball one day and my bombs like we're moving again and then I'm moving my dad moving on my grandmother so I had this crazy Wow hopscotch up my whole certainty there was no certainty so what I realized at that moment Louie I'm balling loose I mean like literally crying it's like I don't want anybody to ever tell me when to move how to dress how to live how to work who how I'm gonna raise my kids it's definitely not gonna kiss somebody's ass from right right and I realized at that moment my why was I don't to be a control freak I just want to be in control when I was 27 I retired both my parents I stopped worrying about them I took care of my grandmother take care of something like so I got those problems out of the way and when I answered that in and you watching at home it's like if you think you're watching this because you want to be an entrepreneur you want or you already are if you're watching this you're already had great success in you if you want that next level or maybe it's income or or a better health a better diet or better physiology whatever it is you want so many times we think it's because I want to get out of that job I want this freedom I just want more money I want to take the better vacations and it's seven times deeper than that mmm and when you find that and the reason I know this not only because it wasn't just transformable to me transformational to me is I did live events in Las Vegas for six years straight every single month there was 400 people in the room that paid 20 grand to go to real estate events right so about five and a half years I did him every month in Las Vegas so once a month I'd fly in and that was like the highest level and I every single month I'd raised I'd get to pick somebody out of the audience and I'd say come on up let's do this 7 levels deep like I got it man I know what it is and I'm like okay so like I'm gonna give you a quick example I won't beat this up but this is so important because when you feel fatigued when you want to say no when you don't want to go to the gym when you don't want to make that sales call when you don't want to get your funnel working when you don't want to start new when you don't want to say no to someone you should say no to or say yes to someone else you should say yes to literally for me still I fall back on my why when I think of my kids and going backwards and being a control I could push through anything nothing will stop me a bad day I don't know what it's like to be sick because my my I can program my brain to just power through because I focus foundationally on this why so I get I remember this guy who's awesome big dude dreadlocks he was like six foot seven I mean six foot five is huge it's awesome dude he comes up he's like man I like pick me up he gives us big hugs so I said why are you here he's like I already know dude you're not gonna get seven levels on me you're not gonna I've already done the exercise because I'm here because in my neighborhood there's no dad's there's not enough dads in my neighborhood I grew up without a dad these kids need dads so I'm making money in real estate and I'm starting this youth group I already had debt we get dads together and we go spend these days he has here this amazing story I mean I'm melted on the first one I said Hawaii is that important he goes dude what do you mean why is that important he of course it's a and he's laughing he's joking he gives me another reason I want more money cuz I want to build a building for it but I could tell you still in his head huh he gets the number two or one and his everything changed on him he gets small and he starts crying I mean like uncontrollable crying and he gets to his number one he's like my mom raised a good boy but when she died nine years ago I was a drug addict and she never saw the man she created and she said I'm showing her in heaven what a man she I'm saying right now Wow physical good he said that and I said he said I'll never stop now I'll never stop and again we all have our own reasons for doing stuff but when you get to the heart of why you're watching why you do what you do it's so much deeper than what you think and I forget sometimes that I hope I don't sit here and feel like seem like I got my life all figured out I'm blessed to have more I've had more blessings in my life than I ever could imagine if somebody would've told me at 25 this is where I'd be I'd say impossible it's it so I appreciate my blessings but I'm not I'm not perfect at all this stuff but when I practice these habits when I think through this one I recognize my why the days that I'm off-track the days I think I bit off more than I can chew or the days where I feel like I've plateaued when I go back to that why it's like game over and you're not getting in my way nothing is Wow got me emotional what is the I mean