in this video we will introduce the factors that lead to group think by investigating a phenomenon called group polarization group polarization is the strengthening of group opinions on a specific Topic in which members share the same opinions on that topic when group members share opinions it strengthens the beliefs about those opinions as peer support increases in which previous views become more polarized following group discussions for instance a group may all share the same belief that the soft drink Coca-Cola is better than Pepsi as more people discuss their dislike of Pepsi the belief that Coca-Cola is the superior soft drink choice is strengthened our need for affiliation is a strong influence to following others we want others to like us so we may Express stronger views after we learn other group members Think Like Us leading to a cycle of positive feedback for example imagine eating at a restaurant and thinking that the meal was good in telling your friend about your experience at that restaurant they exclaim that's my favorite place to eat the validation that your friend likes the restaurant increases your positive perception and the meal that you previously thought was good becomes the best meal you've ever had group polarization for some groups may lead to destructive Behavior avior that encourages group members to become more deeply rooted in the collective opinions through mutual reinforcement the negative biases and prejudices of the group may lead to antisocial or destructive behavior in which thoughts become elevated to actions group polarization May exaggerate prevailing attitudes among group members leading to more extreme behaviors as previously mentioned when the attitudes and beliefs of the group are supported and strengthened it can lead to extreme antisocial behavior that may be harmful to others