Welcome! Here's how to get the most out of Coconote

Jan 2, 2025

Mindmap

4. Marketing

  • Marketing Objectives

    • Increasing market share, customer satisfaction, brand identity.

  • Coordination with Other Departments

    • Integration with finance, HR, and operations.

  • Demand and Supply Factors

    • Influences on consumer demand and product supply.

  • Market Segmentation

    • Identifying different consumer groups and tailoring marketing strategies.

  • Market Orientation vs. Product Orientation

    • Focus on consumer needs vs. product innovation.

  • Market Size and Share

    • Measuring market growth and company market share.

5. Market Research

  • Purpose of Market Research

    • Reducing risk, predicting demand changes, analyzing sales patterns.

  • Market Research Process

    • Problem identification, research design, data collection, analysis.

  • Primary and Secondary Research

    • Methods, benefits, and limitations.

  • Sample Size and Accuracy

    • Importance of representative samples and addressing biases.

6. Marketing Mix: Product

  • Importance of Product

    • Building customer relationships and brand loyalty.

  • Product Life Cycle (PLC)

    • Stages from introduction to decline and extension strategies.

  • Boston Matrix Analysis

    • Evaluating product portfolio based on market share and growth.

7. Marketing Mix: Price

  • Factors Affecting Pricing

    • Costs, competition, market demand, product life cycle.

  • Pricing Methods

    • Cost-based, competitive, and market-oriented pricing strategies.

  • Pricing for New Products

    • Penetration and skimming strategies.

8. Marketing Mix: Promotion

  • Promotion Objectives

    • Increasing sales, customer awareness, and public image.

  • Advertising and Media Choices

    • Selection based on cost, audience size, consumer profile.

  • Sales Promotion Techniques

    • Price reductions, loyalty schemes, point-of-sale displays.

  • Digital Promotion

    • Use of social media, email marketing, and SEO.

  • Branding and Packaging

    • Building brand identity and customer recognition.

9. Marketing Mix: Place

  • Distribution Channels

    • Direct selling, retailer, wholesaler options.

  • Internet and E-commerce

    • Online selling and digital distribution methods.

10. Operations Planning

  • Operations Decisions

    • Linking with marketing, resource availability, and technology.

  • Efficiency and Sustainability

    • Improving added value and sustainable practices.

11. Inventory Management

  • Types of Inventory

    • Raw materials, work-in-progress, finished goods.

  • Inventory Holding Costs

    • Opportunity cost, storage, risk of obsolescence.

  • Just-in-Time (JIT)

    • Inventory control without holding excess stock.

12. Capacity Utilisation and Outsourcing

  • Capacity Utilisation

    • Operating at maximum vs. spare capacity.

  • Outsourcing

    • Benefits and risks of using third parties for production processes.