Benefits and risks of using third parties for production processes.

Operating at maximum vs. spare capacity.

Inventory control without holding excess stock.

Opportunity cost, storage, risk of obsolescence.

Raw materials, work-in-progress, finished goods.

Improving added value and sustainable practices.

Linking with marketing, resource availability, and technology.

Online selling and digital distribution methods.

Direct selling, retailer, wholesaler options.

Building brand identity and customer recognition.

Use of social media, email marketing, and SEO.

Price reductions, loyalty schemes, point-of-sale displays.

Selection based on cost, audience size, consumer profile.

Increasing sales, customer awareness, and public image.

Penetration and skimming strategies.

Cost-based, competitive, and market-oriented pricing strategies.

Costs, competition, market demand, product life cycle.

Evaluating product portfolio based on market share and growth.

Stages from introduction to decline and extension strategies.

Building customer relationships and brand loyalty.

Importance of representative samples and addressing biases.

Methods, benefits, and limitations.

Problem identification, research design, data collection, analysis.

Reducing risk, predicting demand changes, analyzing sales patterns.

Measuring market growth and company market share.

Focus on consumer needs vs. product innovation.

Identifying different consumer groups and tailoring marketing strategies.

Influences on consumer demand and product supply.

Integration with finance, HR, and operations.

Increasing market share, customer satisfaction, brand identity.

Outsourcing

Capacity Utilisation

Just-in-Time (JIT)

Inventory Holding Costs

Types of Inventory

Efficiency and Sustainability

Operations Decisions

Internet and E-commerce

Distribution Channels

Branding and Packaging

Digital Promotion

Sales Promotion Techniques

Advertising and Media Choices

Promotion Objectives

Pricing for New Products

Pricing Methods

Factors Affecting Pricing

Boston Matrix Analysis

Product Life Cycle (PLC)

Importance of Product

Sample Size and Accuracy

Primary and Secondary Research

Market Research Process

Purpose of Market Research

Market Size and Share

Market Orientation vs. Product Orientation

Market Segmentation

Demand and Supply Factors

Coordination with Other Departments

Marketing Objectives

12. Capacity Utilisation and Outsourcing

11. Inventory Management

10. Operations Planning

9. Marketing Mix: Place

8. Marketing Mix: Promotion

7. Marketing Mix: Price

6. Marketing Mix: Product

5. Market Research

4. Marketing