Lecture Notes: Jewelry Marketing Automation

Introduction

• Presenter: V Kang
• Experience: 6-7 years in jewelry design, hands-on experience with gold and silver
• Objective: Explanation of a marketing setup that generates significant revenue for jewelry clients

Overview of Jewelry Marketing Snapshot

• Target Audience: Not just jewelers, but jewelry shop owners
• Key Components:
  • Meta Ad Campaign
  • Automation and Qualification using Go High Level platform

Meta Ad Campaign

• Three Lead Magnets:
  1. Lab Grown Diamond:
     • Starting price strategy to attract intentional buyers
     • Includes a 3D video of a ring for engagement
  2. Handcraft Diamond Ring:
     • Emphasizes unique craftsmanship, appreciated in markets like Australia
     • Offers free consultations for custom designs
     • Involves visual media like sketches or interaction videos
  3. Buy Diamond, Get Free Ring:
     • Offers a discount-based appeal
     • Aims for higher volume of leads

Campaign Strategy

• Launch Strategy: Launch all three campaigns simultaneously for market testing
• Target Audience: Intentional buyers who can afford high-value jewelry
• Market Specific Reactions: Different markets may react differently to these campaigns

Lead Qualification and Engagement

• Survey Process:
  • Detailed survey to qualify leads
  • Questions on purchase timeline, design preferences, diamond and metal types
  • Options for consultation preference (face-to-face, phone, email)
• Follow-up Strategy:
  • Automated follow-ups based on survey responses
  • Personalized communication crafted by jewelers

Effectiveness and Results

• Success Story: Example of a successful sale from lead generation to deposit
• Client engagement: Direct communication with leads enhances success rate

Conclusion

• Call to Action: Check out the snapshot link for free access
• Encouragement: Share the video with others in the industry

Additional Resources

• Further Viewing: Encouragement to explore related content

These notes cover the key points of V Kang's presentation on automating marketing for jewelry shops, including the setup and strategic approach for ad campaigns, lead qualification, and customer engagement. The presentation emphasizes the use of targeted ads and personalized follow-ups to effectively attract and convert high-value leads.