this automation makes our jul client tens of thousand dollar I'm going to show you the exact setup when it come to the ad template meta ad and go high LEL setup now if you don't know me my name is V Kang I spent about 6 to seven years study the art of jewry design and actually get my hand dirty when it come to polishing silvering and working with gold and silver hands on so let me just show you an overview of what this jewelry snapshot is all about and this is not just for Jeweler it's actually for jewelry shop owner so you don't have to be a jeweler you can actually make the marketing make the sales and actually Outsource that to a Hands-On Jeweler which a lot of shop is doing right now so this snapshop is comprised of two part the first is the mattera at Campaign which again stand for Facebook and Instagram campaign and then it will go into the Automation and the qualification and the questionnaire part which host inside go high level software and platform okay so let's just start with the meta ad campaign now we sit down and Design This for our client we pretty much launch The Meta art campaign with three lead magnet which is three different angle the first is what we call a lap grown Diamond starting at X right you obviously don't have to put a number here you can put whatever number you want but you want to have a starting X point and the second is what we call the quote for handcraft diamond ring because Australian people typically appreciate that handcraft what we find at least most of the ring this day is manufacturer by Factory just FYI now the third angle which is the third lead Magnet say buy diamond get free ring so this will attract more like a um we have a discount feel into it like buy one get one free kind of feel okay and buy the end of this video I'm going to show you which campaign perform the best however you should launch all three at the same time anyway just to find out which one work better in your Marketplace in your city in your country because every Market will react to this message differently however you guys should know that all of this campaign is to incentify people to buy a diamond ring which typically generally speaking should cost anywhere minimum starting from $3,000 to $20,000 all right that is a lot of money guys so on the first campaign is called lab grown Diamond starting at X we just have a picture of Soler diamond right here and we just have a price point attached to it now um we also have a video and the video is pretty much much have a ring going around in 3D so a 360 of a ring chosen by the shop owner itself and the goal of this campaign is to actually attract and Target intentional buyer the only people that will click through this ad is people that can afford at least $2,500 up if that makes sense so in other words you're not going to get people that com through to this campaign and say oh I don't have to and a half Grand because it's clearly stated the price up front now the second campaign is what we call a handcraft diamond ring now I don't know about the country that you're in but in Australia in particular it's very Advanced all of the diamond rings import from Hong Kong and China people really appreciate that unique sportmanship offer by local jeweler because also Australian people like to support local business number one state that you're local and you make the ring inhouse by yourself even if you're Outsourcing it you still a local shop and you will have more customization when it comes to design your ring where if the ring just B import from Hong Kong Factory it's just going to come with like generic fixed design so when people buying this it's special for them people are either going to get married for the first time or this is a special event once in a lifetime event so people have money to spend on it right people are going to make it the best possible design inv version in their dream where the jewo come in we sit down with them for an hour and actually design their r in drawing in pen and paper and actually confirm that with them before actually start to design and this consultation is typically free and most Jeweler offer that so why not launch an ad campaign about that so for the video here I typically have a uh video of the uh Jeweler talking to the customer if they have one um if they don't have one we just generate a generic ring drawing uh image or photo uh just sketching on a piece of paper yeah we unfortunately we can't show you because it have our client information and Fa in it now the Third campaign is what we call a buy diamond get free ring again if you're new to this industry 95% of the Ring price is actually on a diamond not on the metal such as gold or platinum even though they are expensive metal so for example if the ring cost $10,000 $8,000 is about the cost of the diamond and $1,000 is cost of the metal and another $1,000 is probably the cost of workmanship or putting the ring together again every shop and every price will be different but this is generally speaking this campaign is intend to attract Shopper it's generally going to produce more volume than quality um as you can see here the feel of this campaign is more like buy one get one free and this is the ad image buy diamond free ring Again the video image here is just a very goodlooking diamond ring that rotate in 360 okay or we can have a generic photo of a couple putting a ring to the female hand and the girl start to smile and look really happy but you get the point go crazy with the video creative and ask your client only Jeweler or jewry shop owner collect a lot of photo of happy customer and engagement picture and post from their client now to summarize before we move on we have three campaign to generate Diamond buyer for our Jeweler and to top it off this second campaign most likely to generate you the highest intend buyer following by this campaign with then generate the second highest intend buyer and lastly the last campaign we going to be generate the least intend buyer but with maximum volume right so if you very try on lead I would launch the the Third campaign so for those of you who wondering if this ad campaign actually work here's a screenshot with the conversation with one of our client and the lead that comes through this campaign as you can see here once they fill in the surway which I'm going to show you in a bit our client will get instant s email notification straight away and he text the lead straight away that say hi name the cost start from $10,000 in a pave design in 18 karat Jello gold can I call you tomorrow sometime to discuss some aspects of the diamond and the design what time suit you best after that they would have lovely phone call next day the system follow up high name did you receed the quote and she replied yes I did thank you watch the turnaround time client personally reply around 4 weeks and the next day she paid the deposit for a $10,000 ring I would guarantee you your client would be very happy if you can generate this kind of conversation for him or her now let's move on to the actual surway real estate jury lead have a much lower cost per lead that mean you can afford to actually qualify your lead quite hard this is why we build a very long form survey for our client let's just show you what the survey look like okay so the first one is what we call how soon are you looking to purchase and they get three option and then what kind of design do you want and then we have three option which is Sol pave and Trilogy and then what type of diamond do you want and then what kind of metal do you want rose gold yellow gold white gold and platinum what shape of diamond do you want and then we have a bunch of option here that's why we'll have a picture an image here to actually show people where the shoes from and most importantly what SI of diamond do you want this will allow us to give them more of an accurate quote and uh what kind of clarity and color of the diamond and again since there a lot of option we give them an image here to help them with the visual and then lastly which is optional here is there any extra information that you want to provide in terms of what you're looking for and then email address full name and phone number and lastly once they fill out all the information we have a last question here that say would you like a face tof face consultation a phone call or just an email this is just very personal to our client he don't like to call people without permission so he just give this obviously uh you don't have to include this in your survey if you don't want to and then depending on what they choose here in this form it will lead them to either a phone number to call or a calendar to book an appointment now if they book the appointment on the calendar it just you know it lead them to appointment automations and all that stuff and the people come from the survey either didn't book the appointment or did book the appointment they go to this very long nurturing sequin and you may guess it we get our Jeweler to sit down and write the content of this we believe that the Jeweler and the shop owner itself will know how to nurture and speak to the audience more effectively than us the marketer and the automation Builder we're going to do what we do best and we're going to let the shop owner do what they do best okay this is going to be a long sequence written by the Jeweler and we're going to share with you guys in the jewry snapshot and lastly I want to show you what the actual survey look like um it just look like this people could just click so it's very easy to feel even though it's long it's actually quite fun to feel uh it's feel like you're choosing food out of a menu even though it's a long survey with multi questionnaire it feel very easy to click this is why it's very important to implement this to your jewelry shop or um Your Jeweler client now this is it from me this is vco Kong your go high Ninja X Jeweler if you like this video give it a thumbs up and if you watch the video this far probably check the link in the description to see how you can get your hand on the snapshot for completely free and if you have any question around the snapshot make sure that you drop it in the comment I do check that daily and if you know a jeweler or a jewelry shop owner or a marketer who have a jewelry client make sure that you pass this video to him or her and with that I see you on the other side hey guys if you enjoy watching the video make sure that you also checking out this content right there yeah