Telium Audience Stream - Customer Data Platform

Overview

Telium Audience Stream helps companies build a unified single view of the customer to orchestrate experiences, actions, and insights.

Key Components

Data Sources

• Options include:
  • Tag managers
  • Native mobile SDKs
  • CRM systems
  • Native programming languages
  • Traditional file imports

Customer Data Strategy

1. Attributes

   • Define KPIs, visitor attributes, and insights.
   • Use a point-and-click interface to model data.
   • Create ID resolution to stitch visitors across devices, data sets, websites, etc.

2. Audiences

   • Build audiences using visitor attributes.
   • Point and click interface.
   • Connector marketplace for engaging audiences.

3. **Trace (QA)

   • QA data strategy.
   • Visualize data flow, attribute definitions, audience changes, and action triggers.**

Integration

• Audience Connectors
  • Integrate audiences into the martech ecosystem.
  • Hundreds of turnkey, no-code integrations.
  • Quick time to value for customers.

Conclusion

• Contact Telium for questions or personalized demos at [telium.com].