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Evolution of Mobile Gaming Industry
May 19, 2025
History of Mobile Gaming
Introduction
Mobile gaming is a recent development compared to board games and computer games.
Gaming industry: $160 billion; half from mobile gaming.
Key growth over the last 30 years.
Early Mobile Games
1990s:
Emergence with early cell phones featuring games like Tetris and Snake.
Ancient mobile gaming:
Simple, addictive gameplay.
The iPhone Revolution
2007:
Release of the iPhone and App Store.
500 apps initially, rising to 15,000 in six months.
Two years later: 100,000 apps with 2 billion downloads.
Introduction of multiple app stores: Google Play, Windows Store, Amazon Apps.
Popular Mobile Games and Business Models
Angry Birds
2009:
Rovio's Angry Birds release.
Free-to-play model on Android; 99 cents on Apple.
Revenue through ads.
500 million downloads, various expansions and movies.
Candy Crush Saga
2012:
Introduction of the freemium model.
Simple gameplay with in-app purchases.
Clash of Clans
2012:
Introduces teamwork, city management, and role-playing.
Strategy involves resource collection and building defenses.
Encourages communication and cooperation.
Augmented Reality: Pokémon Go
2016:
Release of Pokémon Go.
AR and location-based gaming.
Game involves capturing Pokémon in real-world locations.
Cross-Platform Play
Mobile processing advancements allow playing computer games on mobile.
Notable games: PlayerUnknown's Battlegrounds, Fortnite, League of Legends (Wild Rift), Among Us.
Popularity and Impact
Top Mobile Games:
PlayerUnknown's Battlegrounds Mobile: Over 1 billion downloads.
Pokémon Go, Subway Surfers, Clash of Clans, Fruit Ninja.
Candy Crush Saga, Among Us, Angry Birds.
Mobile gaming is culturally significant.
Course Focus
Course will focus on tabletop and board games.
Mobile gaming programming is beyond the scope of this course.
Emphasis on understanding cultural relevance and gaming trends.
Conclusion
A week-long breakdown of modern gaming in the U.S.
Next week: Designing games and related processes.
Open for questions and further discussions.
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Full transcript