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Evolution of Mobile Gaming Industry

May 19, 2025

History of Mobile Gaming

Introduction

  • Mobile gaming is a recent development compared to board games and computer games.
  • Gaming industry: $160 billion; half from mobile gaming.
  • Key growth over the last 30 years.

Early Mobile Games

  • 1990s: Emergence with early cell phones featuring games like Tetris and Snake.
  • Ancient mobile gaming: Simple, addictive gameplay.

The iPhone Revolution

  • 2007: Release of the iPhone and App Store.
    • 500 apps initially, rising to 15,000 in six months.
    • Two years later: 100,000 apps with 2 billion downloads.
  • Introduction of multiple app stores: Google Play, Windows Store, Amazon Apps.

Popular Mobile Games and Business Models

Angry Birds

  • 2009: Rovio's Angry Birds release.
  • Free-to-play model on Android; 99 cents on Apple.
  • Revenue through ads.
  • 500 million downloads, various expansions and movies.

Candy Crush Saga

  • 2012: Introduction of the freemium model.
  • Simple gameplay with in-app purchases.

Clash of Clans

  • 2012: Introduces teamwork, city management, and role-playing.
  • Strategy involves resource collection and building defenses.
  • Encourages communication and cooperation.

Augmented Reality: Pokémon Go

  • 2016: Release of Pokémon Go.
  • AR and location-based gaming.
  • Game involves capturing Pokémon in real-world locations.

Cross-Platform Play

  • Mobile processing advancements allow playing computer games on mobile.
  • Notable games: PlayerUnknown's Battlegrounds, Fortnite, League of Legends (Wild Rift), Among Us.

Popularity and Impact

  • Top Mobile Games:
    • PlayerUnknown's Battlegrounds Mobile: Over 1 billion downloads.
    • Pokémon Go, Subway Surfers, Clash of Clans, Fruit Ninja.
    • Candy Crush Saga, Among Us, Angry Birds.
  • Mobile gaming is culturally significant.

Course Focus

  • Course will focus on tabletop and board games.
  • Mobile gaming programming is beyond the scope of this course.
  • Emphasis on understanding cultural relevance and gaming trends.

Conclusion

  • A week-long breakdown of modern gaming in the U.S.
  • Next week: Designing games and related processes.
  • Open for questions and further discussions.