Transcript for:
Evolution of Mobile Gaming Industry

all right here we go the last and most recent and therefore definitely the shortest uh new entry in kind of the history of uh and that's gonna be the history of mobile gaming and mobile phone gaming so uh whereas many of the others i talked about you know board games been around since 5000 bc at least and computer games been around since the 60s you're really only looking at the last 30 years for mobile gaming gaming but mobile gaming is rapidly becoming the significant impactive factor here right so the gaming industry as a whole is about 160 billion dollar industry half of that is now a result of mobile gaming mobile phone gaming which is unbelievable to think about so where does this start well you can make an argument it starts in the 90s particularly with things like in 1994 cell phones early cell phones come packaged with things like tetris or snake so you can see here snake that are simple and yet addictive and the gameplay is relatively straightforward and easy [Music] so that's what i would consider maybe the ancient history of mobile gaming although 30 years ago probably doesn't sound very ancient and it's not real breakthrough comes in 2007 with the release of the iphone and the introduction of a store for apps so when the iphone was released in 2007 there were 500 apps in the store and as even within six months that number jumped up to fifteen thousand so by the time we hit two years about a hundred thousand apps with two billion downloads right so the rate if you look at that in terms of the rate of growth you're looking at this massively exponential growth of that all right and so now there are more than six million apps and with almost depending on which app system you're looking at it's roughly 25 of those 6 million apps are games and so now it's not just apple either right it's not just the app store you've got google play you've got the windows store you've got amazon apps and so there's a variety of different kinds of plat i don't know how i don't want to call it platforms but stores where you can get these kinds of these kinds of games so for many who have iphones right it's crazy to think about phones being that small the original iphone what it looked like pretty crazy um so initially the way mobile gaming worked was you go to the app store you would pay some money up front and then you would play the game that was it and so kind of i would say one of the major breakthroughs was in 2009 when rovio introduced angry birds which was a free-to-play game at least on android it cost it was very cheap on apple i think it was 99 cents and so they made money through um selling ads and so the idea was essentially let's make this really cheap let's get tons of people and then we'll sell these ads and because we have so many people the ad revenue will be will be high and so it worked uh it was a very simple game angry birds now has more than 500 million downloads there's and think about that number 500 million downloads there's all kinds of expansions uh sequels they've made movies out of it uh the concept at least to begin with is this this is it uh you start with uh some sort of geometric structure here there's a very loosely tied story wherein um these green little pig things have stolen eggs from these birds birds are angry but they've some sort of geometric structure and it's your job to use a slingshot here to knock down this geometric structure and destroy the the pig or whatever and so you use your your finger to kind of pull the the bird back and change kind of the angle of release back here and then you try and knock this thing down and the levels this is this is level one but the levels can kind of get progressively progressively harder and the your birds can end up you start introducing birds with new abilities and so on and so forth but you can imagine one level is just you know shooting two or three little birds here it's very short you're looking at 20 seconds 30 seconds of play time and so you can it's you can rapidly see how it could become very addictive right because you're not talking about a huge commitment of time it's very short it's very simple it's very appealing it's it's not hard to win at it's at least initially and so yeah you can you can begin to see some of the appeal perhaps for some people so you've got the success of this introduced more free to free to play games which then expands the accessibility to people so then you have what introduction in 2012 of the candy crush saga and the freemium is the name that's come to be used here so you have a lot of in-app purchases so the game itself might be free but there are things that you can do in the app that will cost you money and so with candy crush again you're looking at a fairly simple idea that people can understand and do well at you're not just talking about a unique set of skill sets or something where you're basically switching to different uh so like here if you were to switch this yellow with this red you would create three red in a row and that would you know do do something for you it didn't cause them to disappear and everything shifts so you're trying to kind of get rid of it's almost tetris-like since they're trying to get rid of all of these little pieces of candy by simply making little switches so you could you could switch this red in this yellow and you would get three red here or you could switch this yellow and this green stripe ring in which case you get three yellow here right and so you have to kind of think about that but um not not too much it's a very simple uh idea basically so you got something like candy crush there uh so then also in 2012 uh more complicated you have clash of clans which introduces teamwork uh city management so similar to what we kind of saw with some of the civilization stuff and role playing um so you basically have this town which you can see here a town with a a kind of a castle in the center or town hall as it were and your town produces resources so you can see here these little pink droplets and the yellow circles your gold and elixir and you collect these and as you collect them it allows you to build and upgrade your buildings and building towns and build walls to protect your town and so you can earn additional uh you can earn additional things by going and attacking other people's towns and so on and so forth and so there's all kinds of strategies to how do you attack and how do you build the best base and you can work with clans of people to get in these clan wars these are like three or you know 24-hour events or something like that so it encourages communication uh cooperation teamwork and connection that you don't necessarily have with some of these other kinds of games so again it was it still is a very popular game i mean by supercell in 2012. 2016 next super significant development would be the release of pokemon go and what's called ar augmented reality and location based mobile gaming so many of you probably heard about this if you haven't seen people walking around staring at their phone with their heads down the idea is essentially that the game takes place in the real world so you can get a sense of that here with from this still right where these little pokemon these little creatures will show up in real world places and you try and capture them with things called pokeballs so you can see on the screen there's a little red pokeball down there and you have to flick flick the pokeball at the pokemon in this case and depending on the strength of the pokemon and your skill with the flicking the pokeball and so on and so forth you may or may not capture it and then once you capture it you can use it you can grow them you can involve them into more powerful versions and you can use them in battles with other trainers and stuff like that so that's a pretty significant thing it was a huge deal when it was released broke records and so now mobile phones have gotten good enough in terms of their processing speed and graphics that we were moving into what i would call what's called i would call what is called cross-platform play that is games that are computer games can also be played on mobile versions as well so you look at playerunknown's battleground or pvg fortnite league of legends has a wild rift among us started as a computer game it's now or at least has recently been one of the most downloaded mobile games um as well it's a social deduction game kind of like mafia if you've ever played played that uh and so you're beginning to see the ability to play these games on both computers and mobile which makes them much more accessible to a wider range of people um so that pretty much brings us to the end of it if you're curious i don't this is from wikipedia and i think a lot of it is not totally accurate but just to get a sense for kind of how how popular these things are right you're looking at playerunknown's battlegrounds mobile version with more than a billion downloads right that's a significant portion of earth's population um as well as pokemon go uh some of some of you may be familiar with subway surfers as well but you can see clash of clans is right up there uh one of those top spots fruit ninja which has even made its way now into some arcades you can see candy crush saga and among us that i mentioned and angry birds is down here as well as well as angry birds too so some of these things are are very very significant in terms of at least the mobile mobile gaming aspect of them but mobile gaming hasn't been around all that long and so it's really it'll be really interesting to see where it goes and how it develops because it's such a new thing and because of its massive growth again i won't um i'm not going to be requiring you to play mobile games because i realize that not all of you have mobile phones that may be capable of doing this and so we're gonna i'm gonna try and stick to kind of what i'm hoping is the lowest common denominator in terms of uh gaining power and processing speed and most of the focus of this course is going to be on tabletop and board games doing the programming that's necessary to make a game like this is beyond the scope of this course so but it's at least interesting it's worth knowing is particularly because of of how culturally relevant these things are and knowing what's what's going on around us at the very least so all right so that's a really a week-long breakdown of where we are in terms of of gaming uh these days in the modern world uh in the united states today so hopefully that's been interesting if not informative and next week we'll start getting into some of the nitty gritty of uh yeah designing designing games and what that looks like and what's involved so all right let me know if you have any questions or anything and i look forward to starting into next week with you soon take care