Capin Mar Group's Digital Transformation

Overview

• Company Profile:
  • Based in South Africa
  • Outdoor retailer
  • Over 250 stores
• Journey: Massive digital transformation starting in 2019

Legacy System Overhaul

• Initial Situation:
  • Legacy systems over 20 years old
• Transformation Goal: Refresh systems to leverage new technology

Key Technologies and Strategies

• Data & Technology:
  • Emphasis on data as a key asset
  • Use of machine learning and AI for competitive advantage
• Cloud Usage:
  • Exclusive use of cloud-based systems

Oracle Systems Implementation

• Merchandising System:
  • Pricing, allocations, and replenishment
• Warehousing:
  • Use of Oracle WS
  • Achieved double fulfillment capacity at the warehouse since 2018
  • Warehouse team size reduced by 10%
• Planning System:
  • Financial Planning
  • Assortment Planning

Impact of Oracle Tools

• Operational Efficiency:
  • Enhanced data access and utilization
  • Significant improvements in warehousing and planning capabilities
• Competitive Edge:
  • Leapfrogged competitors with advanced technology adoption
  • Set apart for future growth through strategic data use

Conclusion

• Overall Success:
  • Oracle tools have been crucial in successfully transforming the company's systems and operations
  • Enabled significant efficiency gains and competitive advantages