How to Get Leads for Your AI Agency

Introduction

• Focus on strategies to acquire leads for AI agencies.
• Speakers: Eugene and JC.

Speaker Introductions

Eugene

• 26 years old, splitting time between Vienna and Tel Aviv.
• In AI space for 2 years, started after CHBT APIs were introduced.
• Runs two companies:
  • Quimple: AI agency providing custom solutions for medium to large companies.
  • On Prompt: Software suite offering ready-to-sell AI solutions.
• Grows business through content, mainly receives inbound leads.

JC (Juan Carlos)

• Background in engineering, transitioned to AI about a year and a half ago.
• Operates independently, considering team expansion due to increased project load.
• Focuses on the educational side of technological implementation.

Workshop Topics

• How to get your first client.
• Where to find clients and scale.
• Tips on running outreach.
• Thoughts on content creation.
• Success stories from JC and Eugene.

Getting Your First Client

JC's Story

• Started freelancing as a developer while working as an engineer.
• Transitioned to AI with some existing personal branding.
• Used platforms like Fiverr and Upwork to land first AI client.
• Learned the importance of specializing in a niche (e.g., voice flow).

Eugene's Story

• Background in e-commerce, transitioned to AI.
• Initially used cold emails to reach potential clients.
• Emphasized personalizing outreach and creating specific buyer personas.
• Landed first paid client via cold emails after four months.

General Tips for Landing First Client

• Utilize freelancing platforms like Upwork and Fiverr.
• Network within existing personal circles for warm leads.
• Build a portfolio and rebrand early projects into case studies.
• Consider partnerships with other agencies.

How to Get Leads and Scale

Paid Strategies

• Importance of having a clear, productized offer to scale leads successfully.
• Use paid ads with a strong hook to capture attention quickly.
• Productize services to simplify marketing.

Organic Strategies

• Build community engagement through newsletters, platforms like LinkedIn.
• Establish personal brand and create content that reflects expertise.
• Use platforms like Instagram and TikTok for a broader reach.

Outreach and Content Creation

Outreach Tips

• Use AI personalization for cold outreach.
• Qualify leads based on existing technology usage, job postings, or social activity.
• Balance between organic content creation and paid advertising.

Content Creation

• Long-term strategy for building brand authority.
• Choose a content type and platform you enjoy and can sustain.
• Potential channels include YouTube, LinkedIn, TikTok, etc.

Leveraging Content

• Create a portfolio of work, case studies, and demonstration of expertise.
• Repurpose content across various platforms to maximize visibility.

Q&A Highlights

• Importance of building authority alongside product development.
• Necessary skill level in AI before approaching first clients.
• Niche specialization vs. broader differentiation in services.
• Effective use of content to build personal brand and establish trust.

Closing Notes

• Part 3 of the workshop series will cover pricing and selling services.
• Encourage joining community platforms for continued learning.