today we're focused on how to get leads for your AI agency this is a hot topic that I hear constantly throughout the community and with a bunch of agencies with all right without further ado I wanted to to send some time to introduce our speakers so I want to pass the mic over to Eugene and JC if you want to share a quick intro to anyone who doesn't already know you yeah sure so uh Eugene 26 years old um currently go back and forth between Vienna and Tel Aviv i've been in the AI space for two years now started right after CHBT APIs got introduced i have two companies right now um in the AI space uh one is my agency called Quimple we build custom AI solutions primarily working with larger to mediumsiz companies worked with a few nine figure uh brands and we're like still generalized agency just because of the nature of my content and the way how we get the clients um which I don't really love and I don't really recommend but again so I may be in in a different position since I started to post content and I get people reaching out to me from like different sides like from different businesses from different countries so um it's going to be you know not very smart for me to lose the opportunity and that's why we already have a team of eight which like I hired two guys um recently because of the another project that I also manage another business is called on prompt which is a software suite of ready to sell solutions that you can get and resell to your clients so these are kind of the two companies that I'm currently focusing on in the space yeah and actively post content everywhere I can thanks for sharing Eugene uh and JC if you want to quick share intro yes thank you so yeah my name is Juan Carlos but yeah I go by JC most of the times and yeah and my background is in engineering so I studied and worked as a software engineer for years and I think around one year and maybe and a half I decided and transition to like I did a career move essentially to yeah to going into like AI delivery AI solutions and yeah up to this point I would confess as well as Connor did the last time that I'm still on my own like I don't have a team I am the the whole So right now I'm starting to think or consider to yeah to grow a little bit to bring in people because yeah projects are getting getting crazy and yeah I'm I'm there but yeah essentially I have a moonside so I create content as well not mostly on YouTube mostly on yeah on LinkedIn but yeah essentially trying to put more on the how to like on the educational the technical part since um yeah that's my my strong skills so yeah that's that's pretty much working with I would say small business e-commerce some medium mediumiz business um but yeah I'm I'm running the the show so yeah love that and I think a lot of folks in the audience can relate of just starting out as like a soloreneur uh and it's exciting to see like having clients and growing and being being able to scale a team so yeah thanks for sharing Jaci okay cool so moving on to the workshop today we will cover a bunch of different topics including how to get your first client uh JC and Eugene will share their stories on on how they managed to do it what they learned uh mistakes they've made and and just tips on how to do it successfully where to find clients generally and scalably uh tips on running outreach thoughts on content creation as well as quick success stories that they've had in their journey of building their agencies um at the end we will have a Q&A section so as questions come along use that Q&A tab drop your questions in there uh and we'll we'll go through them at the end so getting your first client to start uh would love to to get JC if you want to kick us off on if you wanted to share your story of getting your first client yes so I think um yeah like probably two or three years ago I don't I don't exactly remember like I was uh still working as a engineer and then the the truth like I started to do like side hustle freelancing as a developer so back in then back then was kind of um yeah a little bit uh not easy for me to do it but yeah anyways I I tried to do it i wanted to see how could I work with projects with clients business essentially i was kind of a bit bored with my day-to-day job like not bored with the with the company but more like yeah I want to do like other things like other industries so essentially I started to do side hustling and then freelanding and yeah when when I decided to go all in with AI um I had already a little bit of um yeah let's say branding or personal branding behind me but yeah I basically needed to start from scratch so I started to reach out to people started to yeah see where I could um do this but in in a new way i was doing let's say web development like traditional web development and yeah nobody knew me as AI builder or like AI developer so basically I push um a lot of stuff into this marketplaces let's say fiverr upward where yeah I I push myself there and then yeah I started to yeah to get the the I I got my first client as AI developer in that sense that's cool and and what did you I guess like learn from that experience like what after you were able to work with these clients like how did that turn into your agency at the beginning was um interesting because I I thought that yeah if I were like in a general um market like offering like general services yeah people will find me but actually um when I decided to jump into the eye and then I decided with with going with voice flow and then I put that I was kind of a more focused on voice flow then actually started to get more more more traction and more clients because people were looking for something more specific than just yeah uh let's say uh chat bots in general so I think that was a good learning at the beginning that yeah when you try to to yeah try to pick a niche or like try to pick a tool and then yeah I decided to to go with that and then yeah got some some good traction so yeah cool and Eugene I I know you have some thoughts on on Fiverr in the chat did you want to chime in on on yourself and also share your story on getting your first client yeah yeah sure so um I have an ecom background right so when I quit hockey I was I I kind of have some money um I came from you know a pretty middle-class family so I had something that I saved up from like 13 years old uh that I invested into the Amazon FBA obviously lost all the money in in a year started to work as a freelancer just because I launched the products i kind of understood like the market research and kind of how everything works LinkedIn optimization and stuff so and the eight years of my maybe seven of my you know online journey was all around e-commerce not drop ship the actual like private labels on primarily marketplaces on you know in the US like Amazon Etsy Walmart online um and then I was really I was really tired of the ecom i would I I would actually say that I hated ecom even though I I still by the way do own two companies there i'm I'm not actively involved i have like a stake uh in the companies but I truly hated the niche right uh and especially because from what I understand like right now analyzing it because we were like selling on Amazon and on Amazon it's not your business it's the business of Jeff Jeff Bezos so you don't own anything uh so I was like kind of considering okay so what should I do and at a few years back uh you know from 2023 I had a pretty successful Amazon agency when we were being like launching products in Amazon but I had no idea and I have like I had a team of 50 people but I had no idea how to get the clients just because our product and service was that good that we you know we were getting everything uh organically um you know and like we were getting clients through referrals now so then you know why I started the AI in the AI space is a whole another story but when I started I obviously started with not obviously I started with the cold emails just because this is kind of the only thing that I understood i was kind of okay so how do we get the clients through the you know for the agency you know services and I thought okay Upwork Fiverr I was kind of okay not sure I was skeptical which I do regret right now I think I could you know build a pretty good profile at that time um so I started with the cold emails I had already some money saved up and I was spending like $1,000 maybe $1,200 Uh so $1,200 a month on the infrastructure sending you know thousands of old emails per day trying to land the first client and the messaging was like pretty you know bad i was like hey I mean we can automate things like are you looking for it you know AI is the thing so um and I was lending a lot of the calls like a lot of the calls i was hopping on a lot of them and actually I was at at one point like sharing like 150 plus sales recordings with some of my it was like I was doing a lot of different things but and I was doing even prototypes and demos for them for free but I was not kind of able to lend someone paid someone good so the first client the actually like the paid client I remember they paid me you know6,000 or $7,000 uh it was like probably about four months after I initially started and again that was because of my model i was like charging higher high ticket right away and like I was like kind of doing the prototypes and the demos for a few hundred and then the high ticket if you ask me why I was like I would answer I don't know like just just because I thought it's a good idea yeah so I learned a lot of the lessons and kind of I I I would want to share them later on but this is that was my journey so only the cold emails and it's still by the way a portion of the uh clients that we currently get we like we have much more prospects so maybe 80% of the prospects that come to my agency are you know from the cold emails but most of them are not qualified or not ready right no I I appreciate the the candidness and it looks like there's like I I just dropped a question in chat if anyone else has tried paid ads or paid outreach methods um because yeah definitely curious to to learn a bit more Eugene on like what you think would worked uh and and what you learned in that process um but I know we have a section on that so we can we can save that just to to re recap on some general tips on landing your first client as both Eugene and JC have kind of shared here um yeah great great way to start is honestly with freelancing so looking into Upwork and Fiverr uh tapping into your existing network jc I know you mentioned this point um did you want to share a bit of of like why you think this is an effective strategy yes uh so I think that at the beginning were at least um yeah for me it was like as I said right uh engineering background like I have I had no idea or like no clue about marketing and then doing any outreach or doing any of that so I tried to leverage like what I had which was like my career and at that point I I started to do like okay where or or who can I help with and then the easiest is like your friends your family like your local um stores like your local businesses because you are there and the people already trust you like if well ideally like people trust you already they're your friends and family so in that sense it's it's easier like they are kind of warm leads like we we talk about like cold leads warm leads so in that sense yeah they are a little bit warm so it it's easier to to at least get in in front of the door and say hey I'm trying this would you like to experiment with me i'm I'm learning as long as you are honest I'm upfront that you are learning i think it's a good Yeah and I know I know this was a another point you you shared with me early on this was like joining communities or like joining other spaces where you might be able to to kind of promote yourself so uh I know you mentioned like voiceover community being a part of that journey um so this could maybe be another way that people can expand or grow their network yeah 100% i think that's a very good point i mean if you there is I think also I would say there there are two things here like if you have um let's say some industry knowledge or like you have a lot of expertise in a specific uh vertical there are a bunch of like Facebook groups discord communities communities that you can join and then start h helping people within your industry right so join communities uh but also yeah the communities of of the space of AI of the tools like Japlow is great so that was pretty awesome to to join back then for sure um yeah and Eugene I know even Eugene and JC you mentioned this idea of like leveraging partnerships with other agencies uh so yeah Eugene any thoughts on on that and why it's an effective strategy yeah but I want to kind of uh give something tangible in terms of the outreach because I wrote a few tips guys for you uh and especially after you know the Nema shared the thing that she's like on the chat she's sending cold emails and the messaging is good but no one seems to be care because there is no way to do the pre-qualification obviously there's a broad topic to the discussion if how you can qu pre-qualify the prospects how good of the messaging but I would say I have actually like four tips when it comes to the gold outreach the fact that you need to do the AI personalization is nonnegotiable you can just use clay and you analyze the prospect list you create the personalized messages it's good right so not the type of the 95% of the messages that I see are total trash personalized not meaning the hey Eugene uh like what you do in quimple uh you know awesome partnership with magic mind like not this type of the thing it's it's more in depth anyways but one thing that you can do when it and this is actually on the pre-qualification side so let's say you become a master of the AI messaging let's say you have a very very solid offer you have a product I service you have a pretty good competitive prices and you you know you're confident in sales now it's all about the lit list and the prospects that you're targeting the first thing is that you can do the tag based targeting so as an example I know again so the voice is the platform where you build text or right now voice based agents so these are customer centric agents usually and you can actually try to find the companies that are already using some sort of technology and very easy example is the intercom or some sort of a live chat widgets that people use so you can scrape the company website through the HTML you can find the widgets that they use and say "Hey uh brand see you use intercom um you know they suck this is what we did check it out." You know obvious like not the way you should not like frame it like that but this one idea second idea is to target people based on in companies based on the hiring so imagine you are building a sales rep and on my YouTube I was actually um kind of posting a video about an AI sales rep or SA S SAS company and you can like find companies that are looking for you know a look and right now are actively searching for a job on let's say Indeed or LinkedIn marketplace and then say "Hey uh I saw you're like looking for a marketing director uh but why if we have by the way the tool that can do the same thing cheaper faster and more predictably?" something like that so this is two three of lookalikes companies and the competitor so imagine if you can reach out to the competitor of the company and say hey this is what your competitor does now this is the problem with the alienation this is it shows how early we are just because it's very hard to leverage this type of the outreach saying hey um Coca-Cola reaching out to Pepsi and saying hey Coca-Cola is using like the childbot why you don't uh because right now non-compies are using any AI and it seems like we're in the niche like everything is booming it's not like 99.9% of the businesses are still not using anything besides Chad GBT um so this could be like you you can use something like Ocean AI io to find you know companies that are you know similar to your ideal customer profile and that are well known in the niche and the fourth one is the socialbased triggers and this is an actually really good way of pre-qualifying and you can use either triggery or clay that they also like kind of adding their new um new triggers where you can find someone who is uh doing something on socials right and like very easy example is when you know someone posts on LinkedIn and they have like thousand comments you can scrape the comments and reach out to these people that are commenting under the post or liking the post with a theory that if they like it they might like your service and you can like expand on this further yeah great calls the tactics are always really helpful um hopefully for Nema or other folks in the chat uh we will have this recording uh that we'll send out but I think having tangible ways and strategies to do outreach more effectively sounds like personalization is really the core the core tenant here uh is is is just a way great way to experiment with outreach love that i'm just going to reel it back into to this this piece here just wrapping up a few more points um on on tips on getting your first client so uh JC I know you mentioned like this idea of building a portfolio and rebranding some of your early projects into case studies so um yeah did you want to share more on like how that was effective and what people should should explore here yes I think uh one key um yeah piece of of advice I would say is like uh get I mean really learn like what you are trying to to sell like you really need to be good at what you're trying to to sell i would say so in that sense like there is like two camps I would say like one that you could be more on the business side and one more like on the technical side like you need to also understand what are your skills what are your strengths and I knew right from the path that for my case business or marketing wouldn't be yeah wouldn't be my thing so I decided to go in more on the technical side I get really good at uh at the craft and then based on that yeah I decided to yeah um I will learn like the marketing side the business size that that that should be easier than the technical side but yeah not really I mean I think both sides are pretty pretty hard to learn so but yeah if you build like a very very good skills and then you build a good portfolio then people will see okay it's kind of the show don't tell right so right I think is is is the key point right you you need to really know your craft and then see what you're actually trying to do so yeah yeah yeah it's a good point and I think that's goes back to your first point on why starting on Fiverr Upwork is a great place to to really kickstart that portfolio is landing a quick a few quick projects to start turning them to case studies and rebranding them into your agency awesome great uh and then this last point I I really wanted to double down on because I think it's actually an overlooked strategy uh it's this idea of partnering with other agencies or experts who also might already be established within the space uh so Eugene to pass it over to you um yeah what were your thoughts on this like how to pitch a collaboration and uh any experience that you had working with other agencies yeah yeah i also have four tips on the partnership side but in general uh terms I have a partnership network of you know the people that we work with on re revenue share basis and these are usually the consultants or the agencies or the people that have the trust in the space and are looking you know to make money and expand their business and and they were like to be completely fair and honest with everyone here they were reaching out to me uh most of the time and I do regret that I I didn't switch to this strategy early on because if you think about this so let's say you have you know you nail down the you know the infrastructure on how to create you know the you know system to reach out to people on code on either through the DMs on LinkedIn or whatever on the email so you can either reach out to the companies and doing the same thing that I already told you or you can technically reach out to the com to the companies and people that can be slightly uh related to what you're doing and have already trust not the expertise i'm I'm we are looking usually for the trust because of the AI space usually right now half of the like businesses right now that are buying from my agency are not looking at the beginning at something very specific but rather on just generally they are like looking for the AI implementation understand that this is the future and they're like looking for it so the first thing I would say is that the personal connections are very important and the relevancy between like you and the the someone who you're reaching out to so for example for me since I was playing hockey I I tend to more like partner up with people that are kind of maybe have you know sports background or you know are fans of some sort of you know sport and again it's not like it's not a rule i just this is like an observation because they tend to like me more um and this is and because the one of the biggest problems guys is that you're going to also face when partner with the people is that no one like generally this I I believe this how humans are structured like we care about ourselves and if they don't see the value in what you're providing then they're probably not going to be interested i had so many calls I with my brand with my agency with the case studies i had so many people that are like I've been talking to they're like they have like they have the network and I know I could from only this person I could like personally made like 100k dollars from like only partnering up with this person in the next year but they like just ghosted me they they were like very excited sure yeah let's go let's do that let's explore and then like just ghosted like simply ghosted i mean and I I tend to believe that it's just because they're like and we are usually doing 70 to 30% revenue share like when we're getting 70% and they're getting 30 uh but I think if you're starting out you can like do the 50 50% split or even more just to make them understand that you they are you know it's also about the money not only about like the personal connection so they they need to like you obviously and they need to be willing to spend time with you but also on the money side and also the last thing that I would want to say is that when you are talking with someone right um you need to make it clear that you're not looking on with with a help on the sales side maybe you do maybe you are really bad at sales like as I would as I was when I was starting out but when you say to the partner Hey you're going to get 50% of the deal and you do not need to sell you just need the introduction so we're looking for introductions right so hey uh you know this is kind of the Israeli startup that you know we are partnering up with do you want to explore AI options and they connect us together and we are you know starting to talk so because if you say yeah get you get 50% but you need to sell you need to make them you know interested or stuff like that they're kind of this is a bit of turnover um Yeah I think there's a lot of a lot of different ways here um I love that call out on like making is really just making the connection and growing your network and and figuring out how you can expand your clientele um and JC I know you called out marketing agencies are great partners too yeah yes 100% i mean they they are like looking to to bring this to their clients and most of the times they don't have a clue or like the technical team to to do it so yeah yeah yeah think out think outside of like different applications of where AI can be applied like you think e-commerce agency marketing agencies CRM agencies like there's a lot of different collaborations that you could explore as well great just to move along here uh I wanted to move on to how to get leads in general so how after you land your client you probably want to find more leads so how to do it scalably um so really broke down some strategies here from paid strategies to organic strategies um Eugene I know that you've played around with page strategies as you've shared um so yeah what worked for you what didn't work um and how how did you get leads yeah so at the end I actually have guys like this stepbystep bulletprint that you can follow and literally if you're not going to get the client you can DM and say Eugene you were lying so now regarding the you know regarding the outreach so it doesn't really matter it's I think the paid ads are very interesting tool i obviously I have a huge you know experience with the paid ads to the ecom background but not with the service based businesses with the ser like I literally like I I don't really have that much understanding on how to run the ads on you know to get someone interested for their service so what we figure out and which is a very interesting tool is that if you think about the paid ads you need it's all about the hook and it it's also like comes down to the content then later on it's all about the hook like the first you know three to five seconds same thing applies to the cold outreach so it you need to capture the attention it's just easier for you to think okay so if you would be selling something can you create a video and you don't need to do that but you can you create a reel that will hook up with the first you know 3 seconds that will actually explain uh to the potential you know viewer what you're offering and what is your you know what is what is the benefit of them and why they need to click on the link that's why I started to productize my services as much as possible and this is when it comes to scalability and this is when it why initially we built a one prompt for ourselves which is you know white labelled version of the high level which is a centralized like thing for all of the things that we can just open the new sub accounts for the people and when you have like and I was I I was saw in the chat someone was asking about you know the fact that you So they're not comfortable with their skills yet so do they need to start reaching out to the clients or they need to you know focus uh on the you know making the skill i do think that you need to be confident in what you're selling so you can you need to have you know a solution what we call a solution that you are confident in and you can have multiple ones and once you figure this out obviously there's like some customization needed on the each of the client side but once you have it now think okay so how would you present it to someone and make them interested within a first like three seconds right uh and then if when you understand that it's a good hook then you you know I do not recommend you to start with the with the ads you can you know go with the outreach you get through the email or through the DMs or as JC is saying you can also apply the same thing to the you know to the upwork when if you have like something very specific I think it will be the benefit for example like one of the solutions is the omni channel agent right so and what I was thinking and like for example if you create an ad saying hey um let's say you're targeting Instagram coaches and you're building them the setter for the you like for the Instagram that will follow up with the SMS and the email so you can say hey uh you have three setters right now fire them all replace them with one you know AI bot that will cover 80% of the cases and we'll work non-stop again so kind of like just just some rough ideas but this is kind of the offer that can be presented even on the paid ads so it's a good way of viewers starting to think about this right yeah i'm hearing a few things it's like being able to verticalize some of your solutions uh and again like as Gavin shared in the audience here it's right message right channel right audience is the key with marketing in general but especially with paid ads given you have a very real state to to be able to capture someone's attention um at Voice so I know for us like paid ads is a way for us to double down like once we know and we've proved a use case we've proved an audience um it's a way that we can invest to scale um that that reach so um yeah I think it's a way to scale but definitely as you're starting out like you mentioned building out verticalized agents looking uh more closely in your connections doing outbound uh going on Fiverr and Upwork might be uh better places to start moving on to organic strategies JC I know you you shared a few here um yeah do you want to share like what you've had around uh building communities newsletters a personal brand kit i thought was a cool strategy uh yeah pass two so I think uh for me at the beginning when I started I I thought what can I do and then yeah I started like all possible ways of uh doing yeah to getting clients right so yeah paid uh organic what can I do like I think you need to also understand what are your strengths and in my case was like um well actually the first thing was like I didn't have the money to run any ads at the beginning so that's why I say okay I cannot uh run ads I will do content in some sort of way because everyone in YouTube internet or whatever says uh yeah you need to long-term uh do content because it's the most scalable thing and then I went to do like an an SEO course to say okay this might be a good a good way for me to to bring in the attraction and I joined this SEO community to start hanging out with people to see okay what what is happening what is uh possible here and from that I thought okay I think um I might be good or decently good at writing content so you also need to uh I would say pick something like pick a format uh if it's text there are bunch of channels that you can leverage regarding text so it could be SEO in your website but it could be like a newsletter it could be posting on on on yeah social media as LinkedIn is is good still good for for text but I would say uh at this point yeah I think consensus is like video is going to take everything by storm so if you are comfortable with video yeah go with video and then there are also uh different platforms I would say pick one platform at the beginning uh whether YouTube whether Tik Tok whether Instagram uh LinkedIn pick your poison I would say and then start to get good at it and then eventually you'll start thinking about repurposing your content between all all the other different channels but yeah if you want to make it more scalable um I think it's like picking something uh specific like a platform like a format and then going from there basically and yeah alone you need to also make sure that you are kind of doing it in a way that is kind of your personal brand and is not like always salesy or like it's always sell sales because we as humans we don't like to get sell sold um but yeah it's mostly about building trust building um yeah the the confidence with the with your community and the people that you that you want to partner up and your clients that yeah you basically are a good person to trust and then you know your craft and Yeah that's pretty much Yeah love that yeah big a big piece with content creation is is as we shared in the last event just building trust people just want to know that you can do what they want to see so um yeah content creation is a great way to go about that speaking of content creation I wanted to transition into this this piece of because I know a lot of agencies are exploring uh sharing YouTube videos sharing LinkedIn content maybe even short form content on Instagram Tik Tok maybe even written content on Medium or Substack so it's a it's a it's a hot topic like I I I'm kind of curious to pick the both of your brains on why should someone create content if they're running an AI agency uh maybe Eugene to start the question why is such a an in-depth one because I I I I I really don't have a simple answer because unfortunately for some of you guys I would not say that the content is the best play for you to start an agency when we're talking scaling and you know managing and lifetime growth yeah sure but I actually have a tip written down that uh you don't need to make it your main acquisition channel just because like for example if we take me as an like again as an like if we take a look at my channel and my growth I actually started to get clients from the YouTube would say probably in you know four months or you know maybe like like three months after posting and it was very hard for me to stay consistent and honestly it is still is right so right now I'm in the state of my YouTube uh for some reason that my videos are not getting as much traction as I would want to have compared to other videos like objectively on the quality and the consistency and they're just not performing ing how I would want obviously for some of you guys it seems like okay so I have like 700 views and it's supposed to get like 2,000 views okay so it seems like I'm like crying like a baby that with like it's it's not that big of a deal but I'm like honestly sharing that it's hard for me to stay you know motivated to keep posting content consistently so my tip would be that a you do not need to make a full bat on the content when you start posting and the second thing is that again so this is just a what you hear from any you know influencers on YouTube from Mr beast to whatever Logan Paul that you need to love what you're doing right and I I love talking to people like I love recording videos even though yeah sure like I want to have to become popular and like get an influence and have like people watching my content and thinking that I'm the god of AI sure but I also really you know enjoy the process i enjoy this webinar i enjoy like sharing my thoughts and that's why it's easier for me so I'm looking at this as a long-term play and that's why like this would be the actual tips because on the on the content side you can figure this out like test uh you know what like lighting mic I mean tip okay get a good microphone please at least 50 bucks or something if you don't have 50 bucks like go work in McDonald's like save up uh but other than that you can figure this out you just need to really think what you would enjoy doing and like in few years horizon yeah that's a great call out i think this idea of it being a long-term play is really important there's a lot of instant gratification that people have with creating content hoping that you share a video it's going to blow up you're going to go viral and you know everything's going to come your way uh but really it's it's sort of treating it like a portfolio a brand that you're building and it's not always going to be a onetoone uh success ratio so yeah it's an important call out for sure great i wanted to share some more tangible tips on how someone might get started if they're thinking about content creation uh so yeah JC uh you know we we kind of talked through this idea of like a one two three uh yeah if you wanted to go through this and and what your thoughts were especially when you were starting your channel as well yes so I think um this I would say like this is kind of a controversial topic always uh if you you should choose a one specific topic or not or like if you should niche down or not i would say in my opinion uh at the very beginning like if you are really at the beginning uh is not a good h tip to really go into only one um yeah former like only into one niche unless uh yeah key word is like unless you are an industry know you have a strong industry knowledge in a specific uh topic then of course makes sense that you create content and go on on your own with this uh industry your your industry but if you if you don't have or like if you don't if you want to transition out of your current industry uh then don't go that niche down because it I think it doesn't make any sense but then you choose a topic that uh is you are either familiar with or like you are interested in uh it could be yeah anything like gyms like cars like candles like whatever topic good topic you think is um yeah is good for you and then based on that try to think okay how if if I like gyms how I could help a gym to run better like how I could run a better candle business or like how I can uh do this for for these type of business owners and based on that you I would say you choose um either more on the business size like yeah how you can grow this with AI with automation or or more on the how tools and the technical side but choose one at the beginning and try to build a more via wrapper on that one um yeah step two I I think I already said like find one format at the beginning then you will see okay how how things go like each platform has its own quirks and different things in the long term you you figure out like which works and which doesn't uh I remember that last year around this uh around February I did a LinkedIn uh challenge for for a month creating like daily posting in in LinkedIn and back then I thought yeah this is going to be great um I will I will get rich no I didn't i didn't tell that but yeah at the beginning I thought okay uh this could be a good way to yeah to start building my personal brand to start building what I'm doing now sharing what I'm doing now uh it helped me like growth my my following but in the long term and that's what I I I see now um those posts and all the content that I did back then uh is still um I'm still getting ri uh like getting benefits from from those so you never know like you never know really uh one piece of content could travel far away and then could people find you in that in that sense so it's kind of crazy and yeah then you start returning rep repurposing but yeah yeah 100% yeah it could it could just be that last deciding factor from a client deciding between yourself or another agency is is seeing your channel or seeing your content uh so love that call yeah and also one point is because um you need to build evidence that you have a long track record of like I'm doing this for for a while so I think that's why also it's important to to build content i mean main maybe not as a main source of your your leads or your business but at the end you also need to build trust over time and then long term and then have this infinite mindset if you know the reference um but yeah it's yeah yeah social proof yeah eugene anything to add on that or just general advice for someone starting out with creating content i I would give a guys better an advice on getting the first client because on the content I think I'm I'm a bad adviser just because if I would I would probably start making content about N8N uh 3 months ago and already have like 20,000 subscribers i feel like I'm the only person in the space who is not shilling at all the time um so so follow the trend I guess this would be the the uh piece of advice for the content creation for sure regarding you know the first client the actual topic of the of the presentation is that so here is like a stepby-step thing if you think about you know starting with a cold outreach I would actually suggest you to start reaching out to people in the space that have expertise and the trust as I said but before that you should have a pretty solid understandable and straight and simple offer that you can do and you you better already have like a demo to show them so I can almost guarantee that if you like just think about it so if you reach out to X many people like businesses and hop on 10 calls and you reach out to them with a message like hey John um I am not selling you anything start with it like swear to my mother okay I'm not selling you so I just want to talk we have an AI agent for mortgage businesses that is uh like ping with the billing inquiries from the clients like some random thing like very specific okay so if you like with this message your position you're saying that like they will be interested even if they are not they are not in your like market but they are maybe an advisor for this type of the businesses maybe they have an agency that is reaching out to these businesses themselves they you know maybe been building websites for them maybe they've been doing SEO for these guys and now they he would be Josh would be curious at least to hear from you maybe he was looking for something like that and now at the call you say hey by the way like give you 50% you can do it yourself and hire the developers and your margin is going to be whatever like 70% or I can give you 50% and you don't do anything you just do the interest and I can like if you hop on 10 calls no way you're not going to do one like one p like no way if you if you hopped on 10 calls make screenshots send me the DM on LinkedIn and I will do the free consultation with you explaining what you did wrong like it's not gonna like it's it's not going to happen like you Yeah so this is here guys like stepby-step guide go ahead love that roll it out yeah sweet um so thanks for sharing that i I feel like a lot of folks definitely benefited from that and thought that was a good great idea based on based on some of the reactions in the chat um now I want to kind of segue to Q&A just being mindful of time uh we do have a few that that popped up here um so I'm going to just put them up on the screen starting with the very first one is it good advice to build authority in the AI space um before developing a project or a product um yeah maybe we can rapid fire this uh JC if you want to want to start before develop a winning product um it's always good to build authority I would say um but yeah I would say like you need to uh I think also you didn't say like you need to start talking to to clients as well i think that's very important like you need to talk to the people that you are building for uh at some point it's going to kill or build your your product or your solution so but yeah in the meantime like in parallel um try to yeah keep building your your authority and your personal branding and then anything that you're trying to do uh even even if you're learning is um in like for developers there is this 100 days of of coding of code uh many people have done really great um yeah products with this type of approach and the the key part is like publish what you're learning like your journey i think that's also important so but yeah great tip yeah call out we do have a course by Jacqueline so if anyone is looking to to get started with voice load and figure that out um follow that it's it's honestly I I I want to add on this uh on this question go for it answer is no like you should not like I mean ask yourself just like before starting anything so why why you why why someone gonna you know buy your solution if you want to build an authority why like if you are saying that you still do not have a solution that you know ready at least the prototype or at least the idea of the solution that can be potentially implemented and you already know that it will help I mean who's like so many people want to become influencers and like make a lot of money and whatever do whatever but like why them you're if You're not unique if you don't have a leverage somewhere some way I'm sorry i mean you should not yeah great call just start honestly and start building the the the case studies and and establish your I guess your brand your identity in the space uh over time great uh kind of along the same vein how advanced should someone be in AI automation before searching for their first client uh yeah quick thoughts JC i don't think you need to become expert uh like really really expert on I automations or like agents at the beginning um I would say you need to at least get the fundamentals right and learn the fundamentals very well uh if you are like the the things like this is very uh opiated and nuanced because uh as I said like you have like two type of uh let's say founders or like uh builders more on the business size that are not looking to do anything uh technically and they they are looking to build uh just the agency and then bring developers and on the other side developers so if you are more on the developer route just learn the fundamentals maybe one to two months top one project a week and that that will give you enough uh portfolio enough experience enough skills for you to to start reaching out to people or to start creating content or running ads anything like that but yeah in a way I think just the fundamental is enough and then you can decide whether you you want which route you want to you want to take that's my take yeah Eugene any thoughts quick on this one again all comes down to the solution i mean you don't necessarily need to have a technical skills um there are I mean get a like something somewhere uh that works and you figure out you know how to customize and how to you know um implement to the business and then it's all about the sales it's all about the sales and the offer there is like I mean their barrier of entry is so low um a lot of people know how to build things uh but not a lot of people know how to uh how to build them how to build useful things that can be applied that can be sold and even less people know how to sell them yeah 100% positioning is is key great uh another question here is this idea of niching down specializing versus differentiating uh JC wanted to pass this one over to you what are your thoughts on this uh yeah I think I have shared a little bit uh if you are in in a specific industry and and you want to build something uh for that industry you are an accountant you are a lawyer you are a automotive engineer you are something like that and you want to stay in that industry you have a ton of knowledge and that's your niche right if you don't and probably most of the people is is in that case that was my my case um I was an engineer I worked for yeah for health startups for sports for uh e-commerce for software building companies but I wasn't in a specific industry right so for that uh I thought I decided to at the beginning do a little bit of niche down in the topics that I wanted to to learn like hospitality finance travel all that stuff um but yeah if if you don't if you are outside of the industry it's really hard to get into it so I I don't think it's a good it's a good idea to niche down a little bit but then uh yeah you stay a little bit general and then you more and more projects uh the ones that you like you can go all in into those and then you become the AI person for that industry or like I have built like a few e-commerce so you are the AI for e-commerce and then your your market will lead your your path or your or your career that's my kind of my take so yeah agreed um awesome thank you for that uh next question we have here is specific to Eugene so question from Abdullah how do you make sure people will be interested in your skills not copy the solution that you show in your content your videos in reality uh this is what you also need to understand when you're starting to post content who is your audience uh we were sharing this on the previous webinar most of my audience are guys like you these are the guys that are looking to sell automations and you need to be aware of this and depending on the content that you post different people will like watch different things so for example I've been focusing on business side of things of building an AI agency and selling this so understand that most of my audience are you know folks that are trying to sell automation the question then is okay so why do I share a lot of the things when they can like just copy me and start you know uh having you know giving me troubles within the niche I'm like creating the competitors for myself in reality I don't really just because I'm not at the at that reach yet this is the first answer and the second answer which is more honest I just decided to you know monetize my audience with a different business which is the one front which is the business that is designed to help like you that are like watching this to sell solutions and build them faster because these are ready to sell things so for I I don't afraid of like sharing the things just because I have monetization on the two side of the spectrum the first one is the agency so if you know businesses are are you know looking for something to build I am not like I'm like they're not going to build it like just not I am okay so just as a as a side note again so like not promoting one prompt but like you can get there for like whatever so 100 bucks and get the solution you know how many businesses reached out to me because I was like doing launch campaign they you know they said hey Eugene I saw this thing in the one prompt and we we want you you to build us this I mean it's literally ready like it's it's 80% ready like they can do it themselves and I'm saying yeah sure like it's going to be like $6,000 and they like okay let me think so we we actually like discussing a few of them but I mean it's it's it's not the video it's not it's not the template it's like it's ready to think but they're still Yeah so it's just how it works i I don't know why like it's just how it works yeah yeah it's the reality is that people they they see it and it's like oh maybe I can follow along with this they try a tutorial and then they just come back it's like I I can't figure it out you know please help me and so that's that's the reality of it great so for anyone else still hanging around we are going a few minutes over because uh there are quite a few questions so I wanted to throw in two more questions before we hop off and and wrap up so yeah if you need to hop no worries we do send out the recording afterwards uh this next question is from uh Teo Teo teo I might be butchering that um but JC I wanted to pass this one to you um how you package content in a deck for clients yes so I do have a deck uh of let's say first like my personal branding one and then also my let's say my my services or like portfolio so in that sense um everyone will tell you in that sense that and even as mentioned like sales is important like it's about storytelling so try to craft the story of you like who who you are like why this client should work with you what what are your special like what are your special skills like throw out some personal stuff because yeah we we are we are still humans so we like to connect with humans uh prepare a deck like a little bit of a story uh your background and your interests and what you are learning um anything that you have created either in content or portfolio put it there uh case studies for for sure uh keep it simple keep it light I would say i mean it depending like if you are going after enterprises then you need a little bit of fancy fancy slice fancy stuff uh but in my case it's like very personal very simple and yeah share the slides so yeah would make sense for sure yeah love that leave in your story um make people feel like they're connected to you as a human uh I think that's like a pretty big overlook part of of selling great uh last question here uh which platforms you suggest concentrating on when it comes to outreach youtube LinkedIn Facebook Instagram etc uh Eugene I'm gonna pass this one to you as our last outreach not not sure how would you uh establish outreach on YouTube i would love to hear about that uh but yeah if we're talking about the outreach I would say if you are a native English speaker really think about cold calls really think about this it's like again if you have like if you follow the things that I taught all like there's going to be because again like think about think about the leverage that you have compared to you know the guys the 90% of the market that are outside of the space so if you are or like again if you're native speaker if like you're targeting the US market or you can go locally and do a similar thing but I would say so first is the email then you know LinkedIn I'm not doing on anything on LinkedIn regarding the outreach just because I'm afraid to get my profile blocked and I was already blocked two times for no reason uh so I was kind of very uh worried about that when it comes to the content I would say YouTube LinkedIn and by the way Instagram is still a good thing it depends on like what's your what's how what's your production budget or you know capabilities are but again if you have something specific everyone is in Instagram so technically you can still grow there again so YouTube is the first one yeah love that i I will have to say that I have seen people in the space build on Tik Tok so if you are more on the Tik Tok side Tik Tok is crazy so yeah really for AI I have seen it so yeah I also think it's a call out of when you do create content thinking about how you can repurpose and chop up your content across these platforms um and yeah personalize any of your builds into like email outreach sequences that are targeted to like verticalize the builds that you create uh if you're creating a YouTube video thinking about how you can cut up the highlights into shorts for LinkedIn YouTube Instagram Tik Tok i would say that in that sense also it's like important to know your audience like some some audiences are on LinkedIn some others are more on YouTube other on Tik Tok other just by by SEO content so yeah targeted to your to your audience for sure yes love that great okay cool so that was our last question of the event so thank you everyone for for dropping them in i wanted to wrap up and put the panelist uh contact information here so if you want to connect with Eugene or JC uh here are their website Discord and YouTube information i'm also going to push out these links again so uh Eugene do you want to do a quick share about one prompt and and how folks can get connected here yeah so go through the link check out the video there uh it's a software suite again of the solutions you can resell to your clients for multiple four figures i show them I show real case studies and real clients that we're selling it to on my YouTube and again so these are not just templates so you get access you get access to the software to the solutions that are ready you know the production ready education materials as well as the support yeah so go check it out yeah check it out cool and then JC want to do a quick call out of Moonside AI yeah of course um yeah reach out i think on the website there is the LinkedIn the YouTube uh probably the X or Twitter so yeah reach out the I need to put the Discord but yeah here is is as well uh yeah for projects for yeah mentoring consulting um I don't have yet I would say educational content or like a program uh but yeah happy to to reach out uh yeah and yeah connect with me for sure love that awesome great and just as a final call out we do have part three four and five coming soon so check out our voice.com/events page uh part three will be on how to price and sell your services so that will be coming in early April so stay tuned for that uh and as always if you haven't already join us in our Discord community check out our YouTube channel we also have some pretty awesome docs if you're just getting started with with VoiceFlow um so yeah hopefully uh folks can continue building and continue growing their agency uh thanks everyone for joining us for our part two and being so engaged for this for this