Interview with Joe Asher on Sports Betting at G2E 2022

Jul 13, 2024

Interview with Joe Asher, President of Sports Betting at IGT

Key Points

Major Products at G2E 2022

  • Peak Bar Top: A bar top machine featuring a mix of gaming content and sports betting
    • Recently won the award for Best New Product at the Global Gaming Awards
    • Combines traditional Game King content with sports betting on a bar top machine
    • Allows users to play video poker, watch the game, and bet simultaneously

Goals of Attending G2E 2022

  • Industry's main attraction with a large crowd
  • Reconnecting with peers and showcasing products
  • Understanding customer needs
  • Conducting significant business deals

Growth Plans for the Next Year

  • Expansion into New States: Ohio launching on January 1st, 2023
    • Potential for additional states to legalize sports betting in 2023
  • New Business in Existing States: Recent deals in Nevada with a goal to go live by end of the year
  • New Ventures: Opportunities arising from customers' new initiatives

Predictions for Legislative Changes

  • Missouri: Potential for legalization but hard to predict outcomes
  • California: High uncertainty despite significant investments
    • Voters' decision will be critical in the next month

Final Thoughts

  • Industry outcomes are often unpredictable: states expected to legalize may not, and vice versa
  • Future largely dependent on legislative processes and voter decisions

Conclusion

  • Joe Asher highlights the excitement and unpredictability in the sports betting industry
  • Importance of industry events like G2E for networking and business.