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Unboxing and Review of $100M Playbooks

Aug 31, 2025

Summary

  • The speaker unboxed and reviewed Alex Hormozi's $100M playbooks and accompanying upsells, sharing their experience after spending a total of $24,000.
  • Key takeaways included the tangible value of the resources, the impact of taking immediate action, and the benefits of joining high-caliber entrepreneurial communities.
  • The speaker detailed the contents and bonuses of each product tier, shared personal results and regrets, and encouraged viewers to act rather than seek more information.
  • The Shipping Society community, formed as a result of this purchase and implementation, has already generated significant revenue and accountability for its members.

Action Items

  • No explicit time-bound action items were discussed, but the speaker extended the following calls to action:
    • All viewers: Join the free school group and/or the Shipping Society for accountability and action-focused community support.
    • Interested viewers: Comment about participating in a "100 minutes for 100 days" challenge based on one of Hormozi’s core four lead activities.

Unboxing and Review of $100M Playbooks Bundle

  • Speaker received and unboxed the physical products: "Money Models," "Closing Playbook," "Retention Playbook," "Marketing Machine," "Hooks," and "Pricing Playbook."
  • Highlighted the high quality, actionable frameworks, diagrams, and scripts within the materials.
  • Emphasized that the true value comes from applying the lessons, not just acquiring information.

Value of Upsells and Bonuses

  • $6,000 upsell provided 200 copies of the main book, used as lead magnets and gifts, adding value to relationships and community-building.
  • Free bonuses included access to the AI tool ACQAI, implementation workshop recordings and materials, a launch blackbook with detailed scripts and guides, and membership in exclusive communities.
  • Second upsell ($18,000) granted access to the ACQ Scale Advisory group, offering further community, workshops, and direct access to successful entrepreneurs for collaboration and networking.

Key Takeaways and Recommendations

  • Speaker stresses that action is more important than seeking new information—especially for those under $1M annual revenue; execution drives results.
  • The accountability and inspiration provided by being in a group of high-achieving peers were cited as transformative.
  • Regrets included not purchasing earlier and missing out on higher quantity book bundles for broader outreach.
  • Encouraged others to join communities, take action, and avoid overconsumption of information without implementation.

Community Formation and Outcomes (Shipping Society)

  • The speaker’s proactive sharing and use of the acquired resources led to the formation of “The Shipping Society,” a paid accountability and action-focused group.
  • The group has seen rapid growth (over $2,200 MRR in under two weeks, 48 paying members, and 3,700+ in the free group).
  • Members are reporting rapid wins and increased sales as a direct result of community accountability and action.

Decisions

  • Joining and investing in high-value entrepreneurial groups and resources is beneficial — Speaker’s rationale: Access to exclusive networks, actionable frameworks, and accountability accelerates personal and business growth, providing ROI beyond the initial investment.

Open Questions / Follow-Ups

  • Will there be an official "100 minutes for 100 days" challenge initiated in the group? (Pending community interest as requested in the video comments)
  • Are additional bonuses or new initiatives planned for Shipping Society members?