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Empowering Women's Health Through Hormona

May 15, 2025

Hormona: Empowering Women's Health

Introduction

  • Presenter: Jasmine, CEO and co-founder of Hormona
  • Focus: Empowering women to live healthier lives by taking control of hormones using AI and at-home testing
  • Emphasis on mental health as a central aspect of women’s health

Market Overview

  • Mental health projected to be a $50 billion industry by 2025
  • 80% of women suffer from hormonal imbalances affecting cycles, fertility, and well-being
  • Hormonal changes are constant throughout a woman's life

Hormona’s Mission

  • Created to guide women through hormonal changes
  • Goal: Develop an affordable way for women to track and understand hormones
  • Offers ease of transition through various life stages

Hormona’s Solutions

  1. App
    • Launched recently
    • Allows women to track hormonal symptoms
    • Provides 12-week action plans to improve symptoms
    • Facilitates community engagement
  2. At-home Hormone Test
    • First quantitative at-home hormone test
    • Tests essential biomarkers
    • Easy use: weekly morning test, scan with mobile
    • Helps detect menopause, fertility issues, hormonal changes

Company Background

  • Founded from CEO Carolina’s personal health struggles
  • Team includes:
    • Max (CTO): 15 years in technical solutions
    • Adina (CPO): Specializes in digital health products
    • Katarina (Gynecologist): First Chief Medical Officer for a period tracking app
    • Dr. Rocio Salaz Wallen (Endocrinologist): Hormone expert
  • Combined, the team has 25 years of technical and medical experience

Market Opportunity

  • Women’s health market is substantial with mental health centerstage
  • 80% of women affected by hormonal issues
  • Aim to fill the gender data gap in women’s health
  • Direct-to-consumer subscription model with potential collaborations with clinics and telehealth companies

Growth and Fundraising

  • Existing community of 11,000 women
  • Partnerships with insurance and telehealth companies
  • Currently raising ÂŁ1.5 million; one-third committed

Q&A Highlights

  • Hiring and Culture: Importance of top-tier talent and work-life balance
  • Diagnostic Test Details:
    • Similar to a pregnancy test
    • Mobile phone replaces lab hardware
    • Measures estrogen, progesterone, and FSH
  • Data Gap Challenge:
    • Test over three cycles to establish personal normal
    • Contribute to defining greater normal
  • Testing Frequency: Four times a cycle (approximately weekly)

Conclusion

  • Hormona aims to initiate conversations about hormonal health
  • Invitation to join the quest to change the future of women's health

Full transcript