welcome back to short on time [Music] here's what you need to know about baltery buildery was founded by great silversmiths to cheerio boogery and the brand has grown to become the third largest jewelry producer in the world mr baldry opened his first shop in rome in 1884 and focused mainly on decorative silver pieces eventually moving into precious stones and jewels when his sons took over the business in 1932. drawing on a market interest in snake inspired jewelry sparked by queen vittoria's engagement ring bulgari adopted the serpentine motif into many of its designs in 1948 the royal brand completed its first iteration of the serpenti a coiled and ornate piece of high jewelry that concealed a small watch within its head bulgari used mechanical movements by several leading manufacturers of the time including jlc piaget and vacheron constantine looking to expand from jewelry into watches in the second half of the 20th century bouldery took cues from brands like ap and patek hiring a mr gerald genta to craft an original look for their new line of timepieces in charge of watch production bulgari's swiss subsidiary was established in 1980 and the brand presented the buildery bouldery to the market in decades to follow these watches as well as the serpenti collections were further developed with new explorations and materials and gem setting with market share growing through strong offerings and jewelry timepieces and fragrances buttery was able to acquire the manufacturing rights to both gerald genta's watch brand and daniel ross watch brand in the year 2000. through these purchases buildery was granted access to a wealth of new designs including one octagon-shaped watch that gerald genta had not yet fully realized when lvmh then acquired a majority stake in valkyrie in 2011 development of the brand's octofinissimo collection began the watch launched in 2014 with a highly faceted case architecture an impressive thinness of only 5.15 millimeters along with the serpenti the otto finismo lines have grown to embody bulgari's offerings in the watch world the auto collection in particular routinely pushes the boundaries of ultra thin watchmaking with several record-setting complications in the past few years all the while bouldery continues to experiment with sandblasted titanium and precious metals which further highlight the dramatic style of this integrated bracelet watch while blueberry has often been aligned more closely with jewelry and fashion watches their new offerings within the octofenisa mode collection command considerable respect within the industry quartz timepieces from the last 20 years or so will run from a few hundred dollars into the low thousands while current production watches from the auto collection begin around four thousand dollars but boy did they go up from there based on the movements and materials used through careful development and acquisitions boulders watches have been leveraged from a niche offering in fashion to a real player on the world stage of mechanical timepieces even earning the igeadore grand prize in 2021's gphg for their opto finissimo perpetual calendar many considered the octa finissimo a future classic and it truly represents why you should not sleep on bulgari [Music] [Music] you