LinkedIn Beginners Tutorial

Introduction

• Importance of LinkedIn for career development
• Largest professional social media platform with 700 million users in 200 countries
• 4 million users hired through LinkedIn in 2019
• Speaker: Marat from Emmotion, Career Services agency

Step 1: Create a LinkedIn Profile

• Register using an email and password
• Use an email you check regularly
• Fill in basic information (name, phone number, location, etc.)
• Complete the profile with experience, skills, education, languages
• Profile can be edited at any time

Step 2: Choose a Profile Photo

• Profile picture acts as a business card
• Make it a well-lit, recent close-up of your face
• Wear work-appropriate attire, ideally smiling and looking at the camera
• Consider if you would hire yourself based on the photo

Step 3: Customize Your LinkedIn Headline

• Think of your headline as a business card title
• Customize it beyond just your job title
• Use keywords relevant to your profile
• Avoid generic phrases, and look for inspiration from other profiles
• Max of 120 characters available

Step 4: Add a Background Photo

• Background photo adds visual appeal and context
• Can help your profile stand out
• Change background by clicking the Me icon and editing intro card
• Recommended size for background photo available on LinkedIn
• Consider using a logo or corporate image if applicable

Step 5: Customize Your LinkedIn URL

• Custom URL improves branding and sharing ease
• Access via Me icon > Edit public profile and URL
• Keep it simple (name, business name, etc.)
• Promote your custom URL in your email signature, business cards, etc.

Step 6: Write a Good LinkedIn Summary

• Essential to have a well-crafted summary
• Use it to tell your professional story
• Include skills and what you want viewers to do after reading
• Link to a detailed video guide on writing a summary

Step 7: Include Accomplishments

• Under each job or study, mention accomplishments in bullet points
• Avoid vague descriptions; be specific about what you achieved
• Examples of accomplishments:
  • "Increased department revenue by 15% by acquiring 10 new clients in 2019"
  • "Successfully hired and trained five new team members"
  • "Supervised two project teams while launching a new product range"

Step 8: Build Your Network

• Prioritize connections with known professionals first
• Start with colleagues, then family and friends
• Personalize connection requests instead of using default messages

Conclusion

• Encouragement to subscribe and explore additional videos on improving LinkedIn presence
• Reminder to like and share the video if found useful.