you are here and this means you've
already heard how insanely useful linkedin can be for
your career with 700 million users spread through
200 countries linkedin is the biggest professional
social media platform in the world and just for your information more than
4 million linkedin users were hired through the
platform in 2019 I'm Marat from Emmotion, myemmotion.com, Career Services agency look me up on linkedin once you set up your profile
i worked in hr and in head hunting for over 12 years
and i used linkedin nearly from the start
so in this video i would like to help you to get started on linkedin
in the right way this linkedin beginners tutorial
will immediately get you noticed by recruiters
employers clients or any other leads if you haven't subscribed yet then
definitely hit the subscribe button and enable the notification bell so you
won't miss out my latest career and personal growth content the starting
point for everyone on linkedin is step number one creating a linkedin
profile by creating a linkedin account of course
to register fill out your email and password agree
and join make sure you use an email that you
check regularly to be updated with notifications or
connection requests that you might receive
add your basic information including your full name
phone number your location etc once your account is created fill in the
rest of your profile step by step linkedin profile setup is
similar to your typical resume experience and skills section
education languages etc keep in mind that you can always add
details and change your profile again at any
time by clicking on edit profile at the top
right side of your linkedin photo
step number two would be of course choosing and uploading the right profile
photo for linkedin your profile picture is your business card on linkedin it's
how people are introduced to you and since humans
are very visual beings it will effect on their impressions from
the start so quick tips for your linkedin profile
picture make sure the picture is recent and
looks like you a well-lit close-up face shot is the
best option wear what you would wear to work
ideally smiling and looking into the camera recruiters don't really go around
linkedin judging how people look but it is a human nature to have a
certain reaction when we see a photo of someone so while
deciding which picture to use think if you would hire yourself as an
employee or as a consultant just by looking at
your picture number three customize your linkedin
headline and make it more than just a job title
think of your headline as of a business card title
it has to be clear and by default linkedin will place your
most recent job title as your headline so you will have to go to your headline
press the edit button and customize it using
the words that define your profile the most
and words which would make it easier for others to find you
avoid generic headlines you might want to take a look at the headline of a few
different linkedin profiles as an inspiration
to make it more than just a job title there are 120 characters available for
you to make your headline stand out step 4 add a background photo
your background photo is also a visual element
at the top of your linkedin profile page it grabs people's attention
sets the context for your profile it also helps your page to stand out from
the crowd and for people to remember you in some
way to change your background photo click on
the me icon at the top of your linkedin profile
page click the edit icon in your intro card
you can see there is even a recommended size for your linkedin background photo
you can choose any photo or image that you think represents you the most
if you have a brand then consider having its logo
and a short value pitch along with it if you are employed by a company you can
consider having a corporate picture that might represent you and that might
actually look good on your profile step number
five customize your linkedin url customizing your url on linkedin will
help you to brand yourself better it will allow you to reference to your
linkedin page easily in your resume in your business
cards or in any other documents to do this
click on the me icon at the top of your linkedin home page
click the edit public profile and url section
you will find the url section on the top right corner
keep it simple it could be your name your last name
your business name etc once you get your custom linkedin
profile url you should promote it add your custom
url to your email signature to your business
cards or to any other marketing material you
might use share it on your website or on any other
social media where you have an active profile
step 6 write a good linkedin summary the first thing to say about your
linkedin summary is make sure you have one so many people
still leave this part blank on their linkedin profile
when in fact your linkedin summary is your chance to tell your
own professional story listing your skills
and the job titles you've had is not enough
don't be afraid to invest some time into it and to turn your linkedin summary
into your professional story your summary can also give viewers a clear
idea of what they should do in regards to
your profile and what you want them to do once they
read your summary this is a very important step which is
why i made a complete step-by-step video guide on how to write
a good linkedin summary i'm adding up the link in the description below
and to the card which you see on your screen
step 7 include accomplishments while adding your job descriptions
mention accomplishments in your bullet points
under each experience or studies which you add
don't just say responsible for this or study
that these descriptions don't say anything about
how good you were what did you actually do
what did you accomplish at the job or during your studies
what are the most memorable achievements of this experience
mention all these as bullet points this is really similar to what you
should put on your resume and if you are looking into updating
your resume as well check out my detailed video on resume
and on accomplishments through the card on your screen once you
finish watching this video but let me give you a few examples on
here on what accomplishments should look like
increased department revenue by 15 by acquiring 10 new clients during 2019
successfully hired and trained five new team members
supervised two project teams and five marketing projects at the same time
while launching a whole new product range
build your network after you are done with creating your profile
you are ready to start building your network
linkedin connections are different from those on other networks
as a professional platform it's important to be mindful
of who you are welcoming into your network
if you wonder who you should connect with start in the following order
connect with people who you know trust and value as a professional connection
connect with people you have worked with at some point
then you can also connect with family and friends
which will help you expand your network outside of your industry and a few tips
on how to connect avoid using the default invitation
request whenever you can include a personalized message
explaining the message why you want them to join your network
if you are looking for more videos on how to grow
and how to improve your linkedin profile check out my linkedin videos
with the next level tips thanks for watching
if you found this video useful please thumb it up
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