Andrew Flagner presented RealScout and the new RealScout Pro Plus, focusing on reactivating dormant real estate lead databases.
The session covered capturing leads, nurturing both buyers and sellers, engaging inactive contacts, and converting leads through timely notifications.
Product features, integration options, and recent industry recognitions were highlighted, along with ROI statistics.
The audience was encouraged to follow up with questions for further clarification or demos.
Action Items
Andrew: Provide additional product information and answer follow-up questions as requested by attendees.
Introduction to RealScout and Pro Plus
RealScout and RealScout Pro Plus aim to help real estate businesses reactivate dormant databases of stale leads.
The platform integrates seamlessly with existing tech stacks and supports over 100,000 customers.
RealScout has been recognized with industry awards, most notably winning the Anywhere Innovation Summit.
Capturing Leads and Contacts
Contacts can be imported into RealScout from any source (past clients, purchased leads, sphere of influence) via CRM integrations or spreadsheet uploads.
Supported integrations include MoxiWorks, Close, Follow Up Boss, and others.
Widgets and landing pages are available for direct lead capture from web traffic.
Client Nurturing – Buyers
Agents can create personalized listing alerts using full MLS data, ensuring timely listing notifications comparable to major portals like Zillow.
Personalized, natural language alerts increase engagement (32% clickthrough rate).
Branded client search experience is free of competitor ads, includes advanced features like commute calculation, side-by-side photo comparisons, and visual search.
Mobile apps allow clients to view listings, draw maps, and interact directly with their agent (request showings, ask questions).
Client Nurturing – Sellers
Home Value Alerts provide clients with automated home value comparisons, leveraging both Zillow estimates and other providers to highlight discrepancies and position the agent as the market expert.
Alerts are optimized for both web and mobile experiences.
Alerts can be sent one-by-one or automatically to large segments of the database.
Nurturing All Contacts – Auto Nurture
The Auto Nurture feature can automatically deliver relevant listing or home value alerts to contacts based on the available information.
If client details or interests are unknown, the system prompts clients to engage and collects additional information for future nurturing.
Lead Conversion and ROI
RealScout notifies agents via email and push notifications when clients show buying or selling intent.
Activity data can be integrated back into select CRMs for streamlined tracking.
Usage data shows agents using RealScout experience 54% higher transaction volume compared to those not using it.
Decisions
Focus on RealScout for database reactivation and lead conversion — based on proven engagement metrics and industry recognition.
Open Questions / Follow-Ups
Attendees are encouraged to reach out to Andrew for product questions, further demos, or integration specifics.