Corporate Social Responsibility (CSR)

Introduction

• CSR aims to place humans at the center of the economic engine.
• It is based on three pillars: social, economic, and environmental.
• CSR is a form of citizenship in the business world.
• Question: Is CSR accessible to all companies?

Reality of CSR

• CSR goes far beyond simple paper sorting.
• Respect for employees and the labor code.
• Environmental practices: waste sorting, plastic reduction, double-sided printing.
• Providing a pleasant working environment: meal vouchers, company savings plans.

External Dimension of CSR

• Involvement with partners and sponsors.
• Reduction of plastic gifts at events.
• Example: Encouraging the use of reusable water bottles.

Advantages and Profitability

• CSR perceived as a lever for profitability rather than a constraint.
• Example: sustainable tourism and authenticity in local cuisine.
• Importance of communicating CSR actions for credibility and customer loyalty.

Implementation of CSR

• Importance of progressing step by step, starting with simple actions.
• Support by consulting firms for simplification.

Testimonials and Practices

• Example from Media Post: CSR committee, coordinators in each department, tracking of actions.
• Dissemination of CSR at all levels of the company.

Conclusion

• CSR is compatible with business development, team loyalty, and innovation.
• Consider the legacy being left for future generations.
• Urgency to act for the benefit of society and future generations.
• CSR, though natural, still requires conscious actions.

Resources

• Visit the AFDAS site for CSR support.