Lecture Notes: TikTok and Video Editing with CapCut

Introduction

• Topics Covered:
  • TikTok
  • Editing marketing videos using CapCut
• Poll Question: Usage of TikTok for business or personal.
  • Results: 75% no, 25% personal use.

Importance of TikTok

• Growth:
  • Reached 1 billion users faster than Instagram.
  • Snapchat has 280 million users, Twitter (X) has 480 million users.
• Current Trends:
  • TikTok has influenced Instagram and Facebook to adopt similar features (Reels and short videos).
  • A significant platform for digital marketing.
• User Statistics (Ireland):
  • Facebook: 66%, Instagram: 56%, TikTok: 30% (over 2 years ago).
  • Expected growth in TikTok usage.

Understanding TikTok as a Platform

• Interface:
  • Home feed: 'For You', 'Following', 'Explore', and 'STEM'.
  • AI algorithm-driven feed shows content based on user interests.
  • Difference from Facebook/Instagram: Less predictable content.

TikTok Content and Algorithm

• Video Structure:
  • Videos focus on entertainment, engagement, and personalization.
• Algorithm:
  • Prioritizes showing content from non-followed accounts that might interest the user.
  • Interaction with videos influences future recommendations.

Creating a TikTok Account

• Setup Process:
  • Use a phone number or email (recommended to use phone number for business visibility).
  • Account settings need to be adjusted based on personal or business use.

TikTok for Marketing

• Video Types:
  • Clips set to music.
  • Voice-overs.
  • Talking directly to the camera.
  • Use of overlays to show product details or engaging content.
• Examples from Irish Businesses:
  • Tour guides, craft businesses, retail shops, etc.
  • Focus on showing products or insights instead of just talking.

TikTok Videos vs. Reels

• Similar in nature but Reels is a direct copy of TikTok.
• TikTok is a more immersive video platform compared to Reels.
• TikTok's growth and user engagement strategies reflect future trends in social media.

Editing Videos Using CapCut

• Introduction to CapCut:
  • Owned by ByteDance, same as TikTok.
  • Advanced video editing on mobile, similar to desktop editors.
• Key Features of CapCut:
  • Edit videos with split, speed adjustment, overlay, and effects.
  • Templates for quick edits.
  • Music and sound effects.

Practical Use of CapCut

• Video Editing Process:
  • Import videos to be edited.
  • Trim and arrange clips.
  • Add overlays to focus on relevant visuals while talking.
  • Add background music, adjust volume.
  • Export final video.

Tips for Creating Effective Videos

• Overlay Strategy:
  • Use overlays to maintain interest and demonstrate products/services.
• Engagement:
  • Engage users with short and visually appealing content.

Final Remarks

• Wrap-Up:
  • Understanding TikTok and CapCut is crucial for current digital marketing.
  • Emphasis on creating engaging, high-quality video content.
• Further Learning:
  • Courses on growing social media followers and content marketing strategies available.