and uh this week we're covering two topics Thanks Gabrielle Between now and coffee break we're covering Tik Tok And after coffee break we're looking at how to edit your own marketing videos using a brilliant app called Cap Cut Some of you might already be using it Right we're going to start with a poll question Do you use Tik Tok Have you used Tik Tok The options are yes for my business yes personally or no So just get a feel Okay not everybody has answered If you could that would be great Maybe one or two people are going for a cup of tea or coffee or something Okay in the interest of time we're going to end it there Uh 75% said no and 25% said personally And Jenny well says uh Gabrielle I think that's maybe that this is our last week Jenny not used Devon but have taken a workshop and this perhaps with you Okay Thank you so much I'm now being joined by null Right I deliver a three-hour course on Tik Tok but within the six week course where I'm trying to cover so much stuff I'm going to cover Tik Tok in 1 hour 25 minutes So it's not everything that I would normally cover but it'll be enough for you to get a very good idea Now the reason I'm including Tik Tok in this sixeek course is because I think it's just hugely important that you understand it If any of you have it in your head that it's just some kind of an app that some people use it's not It really is where social media is going has gone Instagram has done everything to turn itself into Tik Tok Facebook has also hugely changed to become more like Tik Tok Tik Tok is really social media these days and you know you can't come away from a digital marketing program and not understand Tik Tok If any of you think isn't this just for kids or something Um maybe maybe five or six years ago it was called Musically and then it got uh rebranded to Tik Tok and then it became so popular it reached a billion users two years quicker than it took Instagram to get to a billion users And to give you some idea some context uh Snapchat which has been around forever has 280 million users Twitter which is now called X that's been around forever That is 480 million users So a billion users very very established It's a mainstream app In Ireland there's a company called um what are they called Anyway they're like a research company and they research uh how many of us are using particular apps Now they haven't updated this research in around two years but the last time they did the research they found that 66% of us in Ireland use Facebook 56% of us use Instagram and 30% of us use Tik Tok That was over two years ago And I would imagine that if they were to rerun the research the way Tik Tok is growing probably be up there around 37 38% And I remember giving a training course maybe seven or eight years ago on Instagram saying 25% of us in Ireland use Instagram but the way it's growing It'll be up there in the 50s And of course it is totally mainstream Pretty much anybody really who's online uh actively online is on Instagram and Tik Tok will become like that Now you know you've all used YouTube but not all of you have uploaded a video to YouTube Think of Tik Tok a bit like that It's a video social network where you download the app and it isn't photos that people are posting it's videos And when you go to make a video they have this amazing music library Everything from Ed Sheeran to Harry Styles And you can pull in clips from your phone This sounding familiar because it's reals Remember reals is a complete copy of Tik Tok You can pull in clips from your phone You can cut out the bits you don't want to leave the bits you do You can add music People love it It's entertaining And uh because they grew so fast Instagram and Facebook do you remember I explained last week they started hemorrhaging hundreds of millions of users So their response was why don't we just copy this thing If people love it why don't we copy it And now it is the most popular area within Instagram Instagram has basically turned itself into Tik Tok and Facebook I told you in the Facebook week you can send out a video either as a post or as a real and real is a copy of Tik Tok So Tik Tok is actually become the key parts of Instagram and Facebook because they copied it So what you're going to learn now today is like exactly what is Tik Tok And if you followed reals last week then um you'd have no problem with it at all Right So in terms of what we're going to cover now in the next hour or so I'm just going to go in here and I'm going to explain to you what's in Tik Tok to climatize you And I think you'll think that seems very straightforward That's that's a bit like Instagram Then I'm going to show you real Tik Tok videos from Irish businesses And I think you might think "God they look just like reals." because reals is a copy of Tik Tok Then I'll explain quickly how to set up an account and some settings that I think you should be aware of And then I'll explain how the algorithm works because it's only when you understand the algorithm that you really understand Tik Tok And then I'll quickly show you how to make a Tik Tok video That'll be our quick one and a half hour Tik Tok course Uh Capriel learning new tools It's been awesome Brilliant Great Thanks Gabrielle Brilliant Okay any questions Let me know Remember most of you have never used it so there's no problem asking me any question at all Right let's get in here Now remember Tik Tok is a video social network So when we get in here it'll be videos that we're looking at whereas on Instagram and Facebook you'd also be looking at a lot of image posts Okay why don't we close the whole thing down Tik Tok I will be showing you how to set up an account So I'm just going to tap on Tik Tok And when I do when I do takes me to home Home is the feed It doesn't matter what social network you're in Uh home is the feed But actually do you notice up here It says for you following explore and stem You might or might not have stem and explore If I swipe up takes me to another video Sure you've seen the Maroy one the masters So swiping through this and they're showing me videos right Interesting Now by default I'm on the for you feed and the for you feed is AI algorithmdriven It's what the AI thinks I would find interesting So when you come in here you're not you could be shown videos from accounts you have chosen to follow but you're mainly being shown videos from accounts that you're not following but that the AI thinks I would find interesting So the AI has figured out that I'm interested in golf so it's showing me mroy stuff Uh the AI knows I'm interested in Daxons so it's showing me a little Daxon guy here now And but compared to Facebook and Instagram you see when you go into Facebook if you're honest with yourself you pretty much know what you're going to see You're going to see mainly posts from your friends And most of your friends have stopped posting on Facebook If you had a 100 friends on Facebook six or seven years ago maybe 50 60% of them were posting Now I'd say it's 20% Because most of us have given up posting on Facebook We just post on WhatsApp to our real friends in our closely knit groups the really interesting stuff So what we're left with on Facebook are the same old people posting the same old stuff And of course we get posts from pages So when you go in there you're never really that surprised with what you see because you have a fair idea what you're going to see Whenever you go into Instagram you have a fair idea of what you're going to see On Tik Tok you never know what you're going to see You never know because the AI is not showing you mainly content from accounts you're following It's showing you the best content from around the world to do with the topics that it thinks you're interested in So it's always a bit of an adventure going into Tik Tok You never really know what you're going to see Now let's just take this video here Is there any music No And it's not a daxent is it Unless it's a long-haired one Right What are we looking at here now Up here we've got a circle And when I tap on it it takes me to that account So on Instagram I said every account has a name and a username Well it's the same here Goose and Pickle Oh these are two buddies the dog and the little pig I think Right Uh 31,000 people have chosen to follow When I go in here it has a grid just like Instagram and I would immediately get a feel for what it is they're posting If I wanted I could tap on a video So these are the two gangsters here the dog and the pig And uh if you wanted a little bit of joy coming into your life there every day you might think "Oh I love that kind of stuff there." No I might tap follow But I can also read their little description gives me a feel for what it is they're all about So I've chosen to follow that account I go back This video has 120,000 likes lots of comments People enjoy looking at comments If I tap on that I can read the comments I could comment myself If I thought this is so lovely or beautiful or funny that I want to come back to it there's a save button It's the exact same save button that you have on Instagram When I tap on that little save icon I can go manage And then I could create a collection which is a folder exactly the same as Instagram If I would like to share this I could tap on the arrow and then I could share a link to this on WhatsApp share a link to this on Messenger share a link to this on Facebook I could repost it which is a bit like the share button on Facebook Or I might want to save that video to my phone which I can And then if there is any music playing I could tap on that little circle bottom right and it would tell me what the music is There is no music in that If I tap on goose and pickle it'll take me to the profile And it says cozy morning So it's just a very short little um caption uh with one hashtag # FYP for you page Right So what's coming into my feed Stuff from uh content from accounts that they think I would find interesting Then we have following And these are videos When I say stuff I mean videos These are videos from accounts that I have chosen to follow And there's Gut and Pickle again And these two So I have followed a few accounts actually to do with dogs But this is an account I use for training courses This dog always gets a spare in Right So my point is I'm being shown content from accounts that I chose to follow Then we have explore and stem You might not have them You might or you might not because they test things and you might going to tap and explore When I tap on explore they're going to show me lots of videos there that they think I might find interesting And there's also a search icon And I'll be showing you how to search And then STEM I'm sure you know stands for science technology engineering and maths So if I tap on STEM this is a feed that's just full of science maths technology I really don't know why they decided to choose STEM They could have chosen cooking or sport or celebrities or fashion They chose STEM You might or might not have it Don't worry if you don't And if you do I'm sure you'll find it interesting Okay Then we have friends down here So really you have two feeds up here because you might not have stem You have your main one which is the default for you what the algorithm thinks you find interesting Following videos from accounts that you have chosen to follow and then friends down here as a third feed Now when you're on Instagram or when you're on Tik Tok here they will keep prompting you find your friends and there's two ways of doing it You could give them access to your phone's address book or you could connect to Facebook and you could do both So when people set up a Tik Tok account they can use their mobile number or they can use their email address Let's say I use my mobile number Let's say my mobile number is in Jenny's phone because Jenny and I know each other And let's say Jenny is prompted find your friends Give us access to your contact list So Jenny taps yes and she gives access to her phone contact list They will find my mobile number in her phone And then she'll be told your contact Evan Mangan is on Tik Tok as whatever the name of my account is Why not follow Evan and Jenny might follow my account Or Jennifer and I might be friends on Facebook and Jennifer decides to give Tik Tok access to her Facebook account and then their artificial intelligence figures out who those friends on Facebook are on Tik Tok and then she'd be told your Facebook friend Evan Mangan is on Tik Tok as whatever my account is and then why not follow Evan and Jennifer might and if she does follow me I'll be told you're you're a friend your Facebook friend Jennifer started following you why not follow Jennifer back so that's the way it works and you're given a feed here for your friends the people whose numbers are in your address book or people who you're friends with on Facebook then we have plus is to create something I'll be showing you how to create Tik Tok video Then we have inbox which is basically like notifications somebody follows you comments likes you're told and also they're suggesting accounts that they think I would know suggested accounts I know all of these people actually their artificial intelligence is very good and then profile remember they're appearing under my suggestions I could be appearing in front of their suggestions um profile and whatever account I'm logged in as When I tap on profile remember on Instagram you tap the circle bottom right it takes you to your profile Here it's exactly the same and it even looks very similar One profile picture name username grid showing all the recent stuff that I've sent out This is an account I use for training right All of that there's in your notes You're getting two decks of notes today And this first deck is how to use Tik Tok for marketing Now I'm actually giving you the notes for the three-hour course Okay So there'll be few things in the notes that I just won't have time to cover in this 1 hour 20-minut course So do have a look at the notes and if you see extra stuff it's because Jillian I think I'll have to join just to follow that page Goose and pickles Yeah Do you know in a world that's full of all nonsense sometimes a little bit of light relief coming into your feet is nice Right My point there actually was um everything that I've covered it's all in your notes Just explaining to you there what you're looking at right How do people typically use Tik Tok They open the app they're automatically taken to the for you feed which is the AI feed and then they're just browsing through videos Um and the videos would be to do with topics that the AI thinks they would find interesting If you're wondering how would the AI know what I'm interested in I will explain that in detail later There might also be searching Important for you to understand how search works So go to home and there will be a little search icon there Tap on search and now we can search So let's pretend I'm interested in handbags I'll do search and then we have subsections of search So up would be popular videos got a lot of engagement and they have the word handbags somewhere in the caption Either the text that they wrote or the hashtags but there's also live videos So it's a mixture between lives and videos that were uploaded Then we have videos So these would just be videos not lives Then we have users and these are accounts and these are all handbag related So if I tap on that one there I would land I'd look at the grid I'd form an instant impression Does that look like something I'd be interested in If it is I might tap and I could browse through And I think I did decide to follow this previously but if I hadn't followed it there would be a follow button there Now do you remember last week on the in the Instagram course I said you would want to get your Instagram account found And the way it works on Instagram is Instagram will only bring back in the search results accounts that have the search words in the name or username So I said if I had a ladies boutique in NS and my boutique was Virgo boutique I would try and get my username virgo boutique.ie But then in the name field I'd probably try and get in ladies bridal fashion boutique Ireland So now if anybody searches for ladies boutique boutique Ireland boutique Nennis bridal boutique bridal Ireland I get found for all of those You remember all that It's exactly the same here Exactly So when I do a search for handbags they are showing me accounts that have the word handbags in the name or username Now after today I think some of you will be thinking maybe maybe Tik Tok is where I should be looking at I'm already making realels and my reels are doing well on Instagram Well if you're making realels then you have the videos to send out in Tik Tok as well It's the exact same thing And you might be curious are there many businesses like mine on Tik Tok So let's take this from the top You'll go to home You'll tap on search and you'll type in your type of business I'm going to pretend that I have a life coach business So I'll search for life coach It takes me to top So these are videos that have the word life coach somewhere in the caption either in the text or in the hashtags just like Instagram I might watch some of these videos or I might go to users and these are accounts that have the words life and coach in the name or username Let's take the top one Markfennel Irish guy Markfennel.ie is his username His name is Life Coach Markfenel Life coach On Tik Tok you only get 30 characters so you don't get as many words On Instagram you get 60 characters And then I might watch some of his videos Belittleles you or puts you down When they act in a condescending way and they say some statements that are you got to hear this When you don't understand why people do what they do how to spot a narcissist in an argument Here's my five tips Okay And if I think he's good I like his stuff coming into my feed my following feed then I'll tap on follow I've already followed him So there we go So whatever your type of business boutique yoga life coach whatever it is type it in Have a look at the accounts ask yourself are there many businesses like mine on Tik Tok What kind of videos are they making What kind of engagement are they getting Would I be comfortable making those kind of videos They're the questions you'd ask yourself Am I already making lots of videos anyway for reals Am I comfortable making lots of videos Right All that there is in your notes Can I ask is everybody following this so far Is it all making sense Are you starting to get a feel for the app That was just to make sure everybody understands what's in there It's not that different at all to Instagram In fact might be more straightforward Right Great No questions I'm now going to show you some real Tik Tok videos from Irish businesses I'm sure world is wide and I think you will think um this is just like Instagram res because remember Instagram res is a complete copy So we go save here I just want you to know that you can save something So I'm going to go save and when I save I'll go manage and then I can save it into a folder and I can create a new folder They're called collections same as Instagram and I might save that into funny animals So I just want you to know that you can save stuff How do you get to your save stuff You get to your profile And here there are a few little icons The default one is like a little grid icon So when I tap well I don't even have to tap because it's the default one It's showing me the grid But if I tap on the little save icon it'll show me all the stuff that I have saved And there are the two And if I tap on collections it'll show me all the folders And if I tap on funny animals then I will see the two here as well Okay So I just want you to know where I am in case I've lost anybody I'm in the area on my profile where I have saved stuff because I'm going to show you real Tik Tok videos from businesses So let's look at boutiques First type of Tik Tok video would be just video clips set to music This one would be equivalent or a voice over Now our new Gloria trousers go from a size eight up to a size 16 They're $33.99 Now I've this one up with our black or talking to the camera So much for your order We are delighted you are happy with them They are our bestselling chino and people do tend to buy more than one color And if you think about it last week I pointed out on Instagram there are different types of re there are different types of reels They're reels where somebody's just taking lots of little clips about their product service event and pull them in cut out the bits they didn't want to leave the bits they do and then you add music Well that's the same here Or I could go one that one step further and click the microphone button talking to my phone That's the voice over Or I could make a video talking to the camera I'll be showing you how to make that kind of video actually when we get into Cap Cut after the coffee break There really are the three big types of Tik Toks and the three big types of reals Uh somebody who might be in the tourism business Now this guy's a tour guide Uh he's Scottish but he's good One of my favorite Edinburgh closes Welcome to Lady Stairs Close off the That's just a voice over That's just a clip that he took and then he recorded his voice I tap on visit Scotland tours which will take me to his profile He's got over threequarters of a million followers 9 million views loads of videos most of them voiceovers but here I think he's talking to the camera From an absolutely gorgeous Okay Um this would be an Irish tour guide but just music I think I showed you this one in reals last week at Bar Quick you don't have much time left to see this hidden gem in Ireland while it's still in bloom This is the V in County to this is one of our favorite activities to do in Ireland in the summer We drove over to Caronure and rented a bike from Tom at Blueway by car It's just lots of clips added music and then added the voice over Uh these are Tik Toks for craft businesses talking to the camera that never tasted timber Just video clips and music My name is Emma Lman an artist from Literum and based in Dublin City I'd like to introduce you to the 32 series Okay Service provider maybe a hair salon Remember lots of little clips keep people's attention Some of you might have a retail shop Hi everyone it's Dina I wanted to bring you upstairs to our lovely George room to show you some Now I don't want to critique anybody here but I don't think she's wearing a microphone Hi everyone it's And I think she is Hi everyone Sandra here from the Lady Slip Lingerie in there's definitely a difference in audio Okay So I'll be recommending equipment in the second half of the course today of making marketing videos You really need good microphone This would be voice over manager of cornucopia from make a mocha with me Someone took a bit of Okay so what we're seeing consistently is three types of Tik Tok videos for marketing Video clips set to music maybe with a bit of text video clips set to music and maybe voice over and then talking to the camera Now in this course at different points I have said you got to visualize where you are on a spectrum and one end of the spectrum we have businesses with very visually interesting products and social media is easy take photos and videos of your visually interesting products then there's lots of us over here where we provide a service coaches trainers consultants etc And what do we need to do for over here We got to share tips helpful informative content that gets across our expertise It's what you need to do on Instagram res and it's what you would need to do on Tik Tok So let's look at some Tik Tok videos from these kind of businesses And we've already seen Mark Fennel life coach to deal with somebody who belittles you or puts you Why is he sharing these tips Because if he kept sending out posts saying need a life coach why not book me as your life coach Who'd want who'd follow that And we'd have no idea is he any good But if he shares his expertise in these little videos all you got to do is watch a few of these videos and you'll think "He's good I'd like these nuggets of wisdom coming into my feed every day." and then you're more likely to follow him And then if you are thinking that you need help with something you're more likely to book him Uh this guy is a financial advisor Want to know how to pay inheritance tax Is possible to pay less inheritance tax He does well when it comes to tax planning And when I talk to business owners this guy is a solicitor Let's talk about the vacant property refurbishment grant to vacant This lady is like uh positivity motivation happiness the real truth for change and happiness to be less estate agent heading into autumn what you need to know about maintaining your property and getting ready for the winter And I'll finish on this woman's health I'm always asked around this time of year what are the best supplements to take for exam season But I'll finish with Richard Grogan Now unfortunately Richard passed away in the last year or two But there was a time where you couldn't go into Tik Tok without seeing a a video from him And if I had said to you there's a solicitor in Dublin in his 60s and he's massive on Tik Tok you would wonder well how how's that possible Because he just kept making videos that people found interesting People watched his videos people shared his videos they saved them because he made videos about people's employee rights and lots of people have an interest in their employee rights What happens if you have to go home sick Well if you have to go home sick then in those circumstances the employer paid and another one there are some strange ones that come in now and then And I got a message from a person about the fact that the employer wants people to wear body cameras Right Can I ask is everybody getting the hang of this These are Tik Tok videos for marketing And if you're thinking these are just like reals they are just like reals because reals is a copy of Tik Tok Okay Gabrielle the music is not coming over I can hear the voices but not any of the music when you saw that Now I hope the others were able to see the music or hear the music hear the music Jenny question one Can you recap on the max number of characters for Tik Tok or is this all in the notes Do you mean in the caption Jenny You know the text that you would write Now the the limit is around 2,000 characters but keep it keep it short because this caption appears on top of the video It's not in a white space that like on Facebook there your text is in a white space that people can easily read No this will appear on top of the video Don't be writing a whole load of stuff Keep it short Julian no music for me either but voice or audible Great Sorry I know I don't know why the music and you know it was the one day I didn't say could you just give me a thumbs up if you're hearing this typical Sorry about that Okay so I think I've answered your first question Keep it short If you're wondering how many hashtags keep it to five or six Why would I need to save other people's shares just for fun Okay So why would you want to save anything Why would I need to save other people's stuff Yeah Okay Let's say you're not in business Let's just say you're a person You will come across Tik Tok videos that you think that was so funny Actually I'd like to come back to it again or that was so informative and so interesting about my employee writes there about body cameras I want to come back to that again People have different motivations They either find it so funny so helpful so interesting And people people save Why might you want to save Well you might want to do a search for videos to do with your type of business your type of product And then when you come across really good examples you might want to save them into folders When you save something nobody is told that you specifically saved it You should be using that strategically And then you can always go back and look at excellent examples of what you felt were excellent examples of Tik Tok videos to do with your type of business Yeah I hope I hope it answered the question Anthony Thumbs up Great Thanks so much Right So we all now have a good feel for what's going on in here in Tik Tok It's like reals on steroids It's just a big app for reals because reals is a copy of Tik Tok And we also have a good idea as to what these marketing Tik Tok videos are like Nobody's dancing You know if you if you have it in your head oh Tik Tok there's all these trends and people are dancing and singing Nobody was dancing and singing there in their marketing videos They were making interesting videos Videos that people found interesting And remember interesting depends on where you are on the spectrum Over here beautiful stuff Get somebody modeling your dresses Over here got to work hard Share lots of tips helpful content Right I'll quickly now show you how to create an account and some important settings Gabrielle so what's the best length is good or typical I would apply the same logic and rationale as I did to reals You know people would probably only on average watch 10 12 seconds of your video on average Short is best If you're over here beautiful products definitely definitely keep them under 20 seconds maybe even 15 seconds max Remember the AI will be calculating of the people who started watching how many got beyond 3 seconds the 50% mark the 75% mark the 100% mark what percentage of people rewatched it All those things are factored in in the algorithm deciding does this look like an interesting video that we would want to show to thousands of people If you're over here like the solicitor give us some advice the wealth money manager you can't you can't get it across in 20 seconds So 60 seconds maybe even 90 seconds if it's very interesting but aim to be short Hope that answers the question It's all about keeping people's attention rather than creating big long videos that don't need to be long at all Okay now I'm going to show you how to make an account Do you remember on the Instagram week last week I said if you push the circle bottom right what will pop up are the other accounts you logged in as That does not work on Tik Tok Instead you'll tap on the circle You'll tap on profile to get to your profile And then up here you'll tap on the name and then the other accounts that you're logged in as will pop up And I could switch over and use Tik Tok as the shoes crowd And when I do I'm now using Tik Tok as the shoes crowd This is my favorite takeaway And now I'm on the for you feed for this account And actually I might be shown totally different stuff here because in this account I might be showing more of an interest in food and stuff and not dogs and golf So you could have different accounts where you show different interests for different things Right If I want to go back oh by the way if I like comment share and save I'm doing so is this account If I go back to profile and then tap on the name I could switch back to using it as the laughing horse Now did you notice that there was also an option down at the bottom for add account And when I tap add account it gives me the option sign up for Tik Tok or already have an account log in So sign up for Tik Tok So if you have if you already use Tik Tok you can have multiple accounts You might have one for yourself as a person but you could then just create another one for your business Or you might want to create another one that you use for messing around just like I'm have one or two for messing around just to get used to it If you've never used Tik Tok like a lot of you you'll go to the App Store or the Play Store You'll search for Tik Tok You'll install it on your phone You'll tap on it for the first time And when you tap on it for the first time you will be faced with this page Sign up for Tik Tok Use a phone or an email address or use your Facebook login I might have mentioned in the previous week never use your Facebook login because if your Facebook gets hacked and you lose control of it you've now lost control of your Tik Tok as well So I would always use my phone or email When I tap use phone or email it's asking me when's my birthday They're doing this for security reasons So if you ever get locked out it'll ask it is a security question I'm going to pretend that I'm a millennium baby here And I'll just go continue You definitely put in your real date of birth Then they're saying "Do you want to use your mobile number or do you want to use your email address?" Now my advice to you is use your mobile number in what you feel is your most important Tik Tok account because that mobile number will help you get discovered and will also help you grow your followers You can't have your mobile number associated with more than one account It can only be associated with one account So if you have an account that you're using for you personally but you're also going to have a Tik Tok account I would use my mobile sorry on a marketing account So you got a personal account but you also want one for marketing your business I would use my mobile number for the one marketing your business Because then if your mobile number is in the tell the mobile phones of all your friends or maybe even customers when they give access to their contact list they will be told you are on Tik Tok as whatever account why not follow them and it'll it will help you market your business Hope that makes sense to you So if this was my main account I would use my mobile number It's not So I'm just going to use email And then I would put in an email address Now if I put in an email address here they're going to send a verification code I've got 60 seconds to get into that email So be logged in to your email If you're going to use your email be logged in already because as soon as you put it in and then click submit they'll say "We've now sent a code You have 60 seconds to find that code and come back." Like a race against time This is my 1 hour 20 minute Tik Tok course if you don't mind I'm not getting into all of that So um put in your email address They'll send the code Put in the code and then go proceed and they'll ask you one final question And the one final question is what is your nickname Which is a very weird question What they really mean is what is the name of your account So if I'm making an account for me Evan I might say Evan Manga And if it's for my business the Shoes Crowd I might put in the shoes crowd And then they'll create the account with that name Okay Can I ask are we all okay on how to create an account All that makes sense to you Could you just pretend that I did set up that account All good Great Thank you Jenny is it a good idea to use my real date of birth in relation to ID theft I see where you're going Right Well if you have a concern about that and it you know I'm not saying it's not saying it's a valid or unvalid concern but if it's a concern then have a second date of birth that you always use right So you know that if in any of these counts you don't want to give your real date of birth at least know what the other one is And the easiest is to always have a second one maybe where you're a year younger or something Great But there's no I mean they're not going to check are they They're not going to ask your birth certificate It's just that you will need to remember it That's all Great Good question Okay Let's pretend that I've just set up the account and the account I've set up is this the Shoes Crowd 3 So when you set it up it'll automatically take you into that account and you'll tap on profile Okay And then everything is empty because you've just set up this account Well on the Instagram week last week I said go to your profile and tap edit profile It's exactly the same here Tap edit profile and then if this is for your business then go change photo and just add your logo and then your logo will be in the circle Then we have the name and the username Now when I set up this account it asked me what is your nickname which really is name and I said the shoes crowd They then automatically generated the username the choose.crowd3 I did not choose that They automatically generated it But now I'm looking at it and I'm thinking that doesn't look great That's like lots of dots on the number three and everything So I'll tap on it and I could change it I could get rid of the dot uh shoes crowd And let's get rid of three And it says the username isn't available So somebody got there before me There's over a billion accounts So that's why there were dots and a number So I could do the whole dead shoes And see is that available But again I don't like that look They are suggesting some here The shoes crowd zero the shoes crowd one the shoes crowd six but I'm going to go with my web address.ie just like I suggested you could on Instagram And I'm getting a little green tick So if you don't if you can't get the clean version just your name your just your business name and you don't want the dots and everything try your web address and nobody's going to use your web address as their username Hope you all followed that Now I'm not going to save it because I will want to show people this on an upcoming training course So I'm just going to go cancel but if I was doing this for real I would have saved it by tapping it again You can change this once every 30 days So you know realize that if you do change it you can't change it again for 30 days So do have a think about it And then we have the name Now if I had changed the username the username would be the shoescrowd.ie and the name is the shoescrowd.ie So that means I would get found when people search for the shoes crowd or shoes or crowd or shoes crowd But I wouldn't be found when people search for shoes Ireland or designer shoes Ireland because those words are not in the name or username So it's up to you Totally up to you If you like the whole look of having the name and the username the same stick with it But know that you will not be found when people search using other words Well I'm already going to be found for the shoes crowd because it's in the username So I might change my name and I might change change it to designer Capitalize this designer trainers Ireland maybe we sell shoes and trainers so now if I was to save this and you can only change this once every seven days let's pretend it's designer trainers Ireland again I would want to show people that in an upcoming course that means I would get found when people search for the shoes crowd but I'd also get found when people search for designer shoes designer trainers shoes Ireland trainers Ireland it's exactly the same as Instagram but you only get 30 characters not 60 so there's less chance there to get in all the words you want and then down here we have add a bio and that really is just write a description that will give a bit of context it's exactly like the bio on Instagram just write something like we're a designer shoe shop in um Nennis County Clair Stocking Nike Reebok etc Right that was how to edit your profile and I just want to talk a little bit about some settings that you should be aware of So go to profile tap on the menu up here And at the bottom it says settings and privacy And I'm going to go to privacy Now private account is switched on but it wouldn't be I must have done that in the previous course Okay So when you come in here if you tap on privacy by default your account is public And it's very important to know what public means It means that if you were to create a video and just publish it it will go into the feeds of hundreds maybe 500 people So you could be just messing around and you don't realize that hundreds of people will be shown your video because it's public It means your video will appear in search results It means if people come across your account you know your friends might be told "Oh Jillian is now on TikTok as whatever." And then they check out your profile now They they were able to see the video that you created but you were just messing around So I think in this course I'm normally talking to two groups of people people who are creating an account and they're going to use their account for marketing and other people who are just kind of getting used to Tik Tok and they create a messing around account They want to be under the radar So let's get this set up Now if you're using Tik Tok for marketing and this is your account that you're going to use for marketing don't don't touch that Leave it at public It will be very beneficial for you If you're this is your messing around account and you don't want anybody to see anything that you're doing in here make it private And this is an account I'm using for messing around So I'm going to make it private Then it says suggest your account to others And by default these are switched on What that means is if my mobile number was in your phone and you gave Tik Tok access to your phone you would be told your contact Evan Mangan is on Tik Tok as the Shoe Crowd or Designer Trainers Ireland Or if we were friends on Facebook you'd be told I don't want that I'm under the radar I'm going to switch it off But if this was my real account that I use for marketing that would be very beneficial for me and I will keep it the way it is Basically don't touch anything if you are using it for marketing but if you want to be under the radar make your account private and then switch off suggest my account to others Okay Jenny the bio assists in search No it's like Instagram It doesn't help in search It's the name and username Okay right That was privacy Let's come out of here Let's just go back to the profile And this time I'm going to go into settings So it's menu settings and I'm going to go into account settings So if you ever wanted to check your account information tap in the top where you could change your email address change your password deactivate or delete the account but then there's switch to business account I want to talk about this now for a few minutes When you join Tik Tok they don't ask are you a person or are you a business They just assume you're a person So you get the personal account that people get but they have a business account Remember on Instagram last week they had personal business and creator accounts Well on Tik Tok they just have personal and business Now it's up to you whether you switch You don't have to If you switch the benefits are you get slightly better analytics Now it's not that you don't get analytics on the personal account You do and you get very good ones You just get slightly better ones bit more detail You get a link field on your profile so you can put in your web address You can drive people to any any page you want Quite handy But what you're giving up is the good music So if you have the personal account you get the great music library But they when they did a deal with the record labels the record labels said "Okay you know the billion people they get the good music library." But the 10 million or so businesses they got to use the stock music library So if you switch over that is the big downside Now up until the start of this year I used to say to me I don't think it's worth the switching You know what you're giving up there in terms of the music don't think it is worth it But then something big happened at the start of the year They introduced Tik Tok shops Tik Tok shopping I'm just going to talk about it now for five minutes It's all in your notes Tik Tok shopping You're going to hear a lot about it And uh if you're selling physical products this could be very very beneficial for you But you have to have a business account Now let's go back to search Going to go to home Search And I'm searching for an account called Made by Mitchell You want to make a note of it It's in your notes anyway Made by Mitchell So they had they applied See Tik Tok shop uh was launched in Ireland and we were like only the sixth country in the world that they rolled out Tik Tok shop But they they just keep rolling out other countries but we were one of the first and you've got to apply and be approved to have Tik Tok shop First I'm going to just show what a Tik Tok shop is and then I'll explain the criteria So Made by Mitchell applied and got approved So if I search for Made by Mitchell and then if I tap on users I'll tap on Made by Mitchell Ireland And when I'm on their profile can you see it says shop and then there's a shopping bag And when I tap on that it shows me the products that they have in their Tik Tok shop So I could tap on one of these products make a mark metallic eyeliner There's a little image gallery here I can choose different versions There's a deal 50% off or 15% off Shipping returns policy reviews This item is out of stock Brilliant Okay let's try a different one And I'm going to add the basket And then I could continue shopping or I could go check out And when I go check out they're asking me to pay Now if I proceed and I pay I'm actually paying Tik Tok This is Tik Tok's platform Just like um I'm sure a lot of you know that when you search for things on Amazon Amazon has millions of small businesses selling their products on their platform And when you order on Amazon quite often you're buying from a small business and Amazon gets the money and then Amazon takes their cut and they give the rest of the money to the small business The small business then ships me the product Well that's what Tik Tok are doing They are uh hosting these shops and then they're taking their cut Their cut is between 8 and 10% And then they're giving the rest to the to the seller Okay So when you go to a profile if they have applied for and been approved they will have the little shop there and you can browse through all the products Or maybe you just see one of their videos and when you see a video that says view products well when they were sending out actually let's let's back up a little bit If you get approved for Tik Tok shop then you would create a catalog and then you would add your products to the catalog photos descriptions prices And then when you go to send out a video on Tik Tok there will be a little button that says tag product And when you tap tag product you can choose which product or products in your catalog are in this video So they have tagged two products If I tap on view products they're the products And if this is the product I was interested in I could tap on it and then I could you know see see all the reviews maybe claim a discount go to checkout and I could buy it Another one you could check out here is chapters bookstore Chapters bookstore Dublin users There we go And they have a shop And if I tap on the little shopping bag these are their products So I could tap on one and I could buy it Check it out Check out Buy it Or maybe I see one of their videos So there's no little shopping icon here None there None there Don't see it in any of them except No not one there either Uh it's a bit unusual to be honest with you I would have expected not to see a little There you go shopping bag So I could tap on it and then I could buy that product Can I ask are we all starting to understand what Tik Tok shop is Something you apply for you get vetted get approved and you can tag your products then people can buy your products on Tik Tok and then you ship them and Tik Tok takes a cut Great So um in the notes I have a link to where you can go to apply but you could just easily just do a Google search for apply for Tik Tok shop Ireland And to apply you need to have a business account That's what started all of this I was saying you know will you switch from a personal to business Well if you really like the idea of Tik Tok shop you have to have a business account But then what you're giving away is the good music Uh you have to business account You have to prove that you are Irish because other people in other countries might pretend that they're Irish but you've got to prove it You've got to have a company ID number um you know register your business Got to show that you are a bonafide business They don't want scam artists getting approved here fleecing people So you just got to show that you're a real business They'll ask you to prove that you're a real business And uh you're going to need a Tik Tok account that's at least 2 or 3 months old that's consistently being posting And if once you're not selling guns or something you would get approved Jillian is the cut less than what a supermarket like Dun would take Um my understanding is that uh Tik Tok's cut is around 8% I'm not sure what dumb gets You would know Okay Uh right That's that There are notes There are slides in your in your deck near the end all about Tik Tok show Right I'm now going to explain how the algorithm works And I'm going to explain it from two perspectives the perspective of just a person because not everybody in Tik Tok actually posts videos like YouTube Lots of people are just watching videos and then I'll explain how it works from a a person who uploads videos perspective which you would be if you're if you're using it for marketing So let's pretend this account that I'm in is my brand new account Tik Tok doesn't know anything about me except my age based on my date of birth doesn't know if I'm male or female Has no idea what I'm interested in But one of the big jobs of the algorithm is to figure out very quickly what it is I'm interested in Now if you've never thought about it there are of course hundreds of interests Sport fashion cooking And within an interest there are lots of niche interests So within sport Formula 1 Premier League golf cooking Italian air frying desserts they're just like little niche interests So the AI's job is to figure out your niche interests And what's going to do is it's just going to throw loads of videos at you and it will analyze and take as signals whether you find something interesting or not So when I do this now you'll see I'm on my feed And if I instantly think "No this is no interest." I'm just going to quickly swipe up and the AI will notice that So if it shows me a video of a woman applying makeup I have no interest in that So I just swipe up and it'll it'll interpret doesn't seem to be interested in makeup Might try me with another makeup one later And if I swipe up on that it'll just stop showing me makeup But something might be in the feed there about air frying Just kind of something that would appeal to me And uh I might do oh that's interesting Now I air fry that And then I watch the video and it's noticing that I'm watching the video In fact I'm watching most of the video I might even save it I might even like it So you should view your first half an hour or an hour on TikTok as your chance to train your algorithm View it that way This is your account The quicker you train the algorithm the better the experience will be for you But also realize that it hasn't a clue Doesn't know if you're interested in god knows what So it's going to try you with everything But it'll just keep refining and refining and refining until it finally gets it down to the stuff that you really love Also what you search for handbags life coach and then the accounts you follow And you know if you want to train it that way you can train it that way as well It'll look for the kind of things that you have been searching for and followed and liked Okay So let's go back to home which is the main feed Uh what is this Now you can't hear any music So what I might do now is I might just redo the connection and hopefully sound will come through as well Okay I'm feeling I'm not going I don't know what's going on I got the vanity case in [Music] three Now if I was interested in singing I would go actually singing lessons I could do with that And I might like it I might save it That would be picked up by the algorithm You can show me another one now about singing lessons later Hey is that Nikki 30 [Music] Hey guys get ready with me today [Music] Except it right now [Music] Okay another singing one So it's not testing Is he actually interested [Music] in the only Okay sometimes people have said to me Evan I've joined Tik Tok My god what a load of old rubbish came into my feed Jesus how come people are How come people like Tik Tok It's full of rubbish And I understand what you mean because when you create a Tik Tok account it has no idea what you find interesting And actually what I think is rubbish somebody else might think is absolutely brilliant and vice versa So just understand that really really doesn't know but it wants to figure out very quickly what you do find interesting So just keep swiping up for things that you're not interested in Don't linger on stuff that you're not interested in because the more the video replays the more it will think you're absolutely love it And then when you do come across topics that you think actually I'd like a lot more of that stuff coming in Watch the video to the end Maybe even repeat watch it like it save it follow that account It'll take those very strong signals Then it'll show you more of that stuff and then all the rubbish will stop coming into your feed and it'll just keep giving you brilliant videos from around the world to do with those interests And it'll keep introducing new stuff just to test you And if something comes in about Donald Trump or something you know to just swipe up and uh you swipe up on one or two it'll stop showing you that stuff Can I ask does that make sense We all okay You understand the logic has to take signals from you in terms of what you're interested in So understand that and give it signals but also get through the first 20 minutes Right Then how does it work from a uploader perspective which really is the marketing side Now I'm going to pretend that I am a yoga instructor and I've made a video sharing some yoga tips Now let's go over to Facebook I've created a Facebook page Around 50 people have liked my page On Facebook they will only show my video to the people who've liked my page And because the algorithm and there's only so much space in people's feeds they might only show that video to maybe 10 or 20 of the 50 I go to Instagram I create an Instagram account 50 people have liked my or followed my account they will only show my video to the followers and because of the algorithm they might only show it to 10 or 20 I come to Tik Tok I have just created this account I have no followers But actually in Tik Tok they say you don't need followers All you got to do is upload videos and we will get your videos into the feeds of people who are interested So I upload my video The artificial intelligence scans the video It knows if my video is about a daxund somebody skiing down a mountain somebody singing or yoga It It knows what's in videos If there's somebody speaking in the video it scans the voice It figures out what's being said It knows my video is about yoga I might then write a caption and add some yoga related hashtags but really all I'm doing is reinforcing what the AI already knew It knows that my video is about yoga You can't fool the AI and it has figured out all the people who have a niche interest in yoga and you could be one of those people So even though you've never heard of me my video could end up going into your feed because it knows you have an interest in yoga Now typically when you upload a video it'll show it to around 500 people If you don't have many followers it'll show it to around 500 people But the first hundred or so it's really looking are people finding this interesting Are there many people getting beyond the three seconds or just like I kept swiping up there didn't I Why was I kept swiping Because I was think no interest in this Um if people keep swiping on on my video the AI will think "Nobody's finding this interesting Maybe we'll stop showing it to people after 150 200." But if it sees actually people are watching the video a lot of them are getting to the halfway point 75% some people are even getting repeat watching it It's getting some likes comments Some people are even saving it which is a big indicator that they find it interest Some people are even sharing it privately which is a huge indicator that people find it interesting Some people are tapping through to the profile for to check out more stuff which is an indicator that people find it interesting So if people are doing stuff that the AI interprets as people are finding this interesting it'll show to more people Now it could just stop showing it to people after 500 or it might say you know why don't we show it to another couple of hundred and then it might stop showing it to people after a thousand Or because I have a brand new account it might qualify for a manual review where a person looks at it just to check that the AI hasn't missed anything They don't want anything shocking going into people's feeds Then the the person might think actually thousands of people will find this interesting Then it might break out and it might be shown to thousands of people or it might never get a manual review The AI might think "God people are finding this very interesting and it's even tested it with people who aren't necessarily interested in yoga." And it might think "Why don't we show this to thousands of people?" Because the AI's job is to figure out what we all find interesting to figure out whether a video is interesting and then put into everybody's feeds videos that it thinks they would find interesting That is that's actually much better than Facebook and Instagram isn't it It means on Facebook and Instagram I have to grow my followers and then only a percentage of my followers are shown my content On Tik Tok I don't even have to grow my followers They'll show it to people And the more interesting people find my video the more people they will show it to And I've had people on this course who said "Yeah that happened to me Um you know I checked and my video had 300 views and I checked a couple of hours later and it had 20,000 views because the AI figured out people find this particular video very interesting Okay can I ask is that okay All that makes sense to you You can see you can see that's a big benefit there for marketing if you're making interesting videos and actually Facebook and Instagram have started to copy that If you look in your feed I might have pointed this out in the Facebook week there are there's content now in your Facebook feed and Instagram feed from accounts you're not following but that the AI thinks you would find interesting because they don't want us to think Facebook's so predictable Facebook's so boring Um they want us to think "God I never know what I'm going to see whenever I go into Facebook It's amazing." They're always their algorithm isn't as good The algorithm is always shown me rubbish that I don't find very interesting Okay Very interesting says Jillian Interesting Interesting is the word All right Okay I now have 13 minutes to show you how to make a Tik Tok But basically what I'm saying is this is where social media is going This is definitely where Facebook and Instagram are going They can see that this is the future They're moving away from only showing our content to followers They're moving towards showing our content to people who have an interest in that niche topic Great Now I am going to make a Tik Tok video the king of makeup himself and I'm going to go back to laughing horse and I'm going to make a similar video to what I made last week pretending I have a shoe shop I'm going to go plus and you could make a Tik Tok video up until 10 minutes I really don't recommend you do The only reason that is there is because Tik Tok is competing with YouTube to attract the best creators in the world And the best creators in the world are on YouTube and they're making long videos because the only way they get paid is when people watch the videos in the middle of their video And if you have a long video you can put lots of little ads in there Did I say watch the videos Watch the ads in the middle of the video That's how they make their money That's why all the videos have ads in the middle of it That's how everybody makes their money So Tik Tok is trying to track them over to Tik Tok So they're saying "No you could make your long videos here as well and then we'll put ads in the middle of it and then you get paid a lot of money by us." That's a different That's a totally different game to what we're talking about as small businesses here making videos that share our expertise and promote our products and services So I would choose 60 seconds I'm saying my video will be less than 60 seconds It doesn't matter if it's 10 seconds or 59 seconds It's less than 60 I'll then tap here this little square and it will show me all my recent content Or I could tap on all and uh it will show me all the folders So I've taken these video clips of shoes So I'm going to tap on one there Tap on a second Tap on a third Then I'm going to go next When I go next it brings me into the main editing area They have chosen [Music] musical Well I don't need to go with that music I can just click X So we go in here and think music Um good actually But anyway not going to go with it Go X So first thing is they add music Instagram reels doesn't But then you can just go X and then I will be able to go in and add my own music later down here This is what I can do Uh I tap there on this one here I could go in here and they'll do some editing Remember on on Instagram reels I said the AI will do some edits and I always said you know it's not great Just skip it Well here if you tap up here the AI will do some editing of the video You can try it out if you if you want See see what it does Aa is text Stickers is stickers These are effects These are filters This is if you want to edit out parts of your clips This is if you want to add another clip And if I tap down here this is where I would tap if I wanted to add my voice on top of my video So it's almost identical really to Instagram res Now the company that owns Tik Tok is called Bite Dance and they have two big products Caput is owned by Bite Dance and Tik Tok is owned by Bite Dance and Caput is the most popular video editor So what they did was they took a copy of Cap Cut and they put it into Tik Tok Then when Instagram copied Tik Tok they made their little version of Cap Cut So what you learned last week in editing the video was really how to use Cap Cut And very strangely and bizarrely Tik Tok decided around six months ago why don't we just go back to a much earlier version of the editor I think it's crazy what they do Um why don't we just make the editing like super easy and maybe they're strategically doing this to kind of and then once you get used to this maybe we'll upsell you to Cap Cut or something So I used to when I was delivering this course say to people and look can you see now how identical this is to editing a video on Instagram I mean it was identical Now it isn't It's more basic So let me just explain to you If I want to cut out the bits that I don't want delete the bits I do I'll tap on adjust clips Here are my three clips Clip one clip two clip three I want to get them all down to 4 seconds I just get def uh these little sliders So I'm putting my finger on the white line and I'm going back to the start and I'm thinking yeah do you know what I don't want anything up to around here So now I'll drag the slider to the right I'm saying "Yeah I'd like my clip to start there." So this bit is gone But I also only want my clip for a second So I'm going to drag this slider in from the right And can you see that there's a number there I'm going to bring it down to around 4 seconds It's all very weird Let's try this again Start in the first one Yeah this is all three together Okay they put all three together And then I can just drag the sliders No I don't I want to do this individually So I'm going to tap on the first one And I don't want anything up to around there So I'm going to drag the slider to there And then I only want it to be 4 seconds Can you see it's 5.6 5.5 You see it's 4.8 So I'm dragging this down to 4 seconds So now we're not going to have this bit We're not going to have this bit We've just got this 3.9 seconds And then I'll tap on tick And then I'll tap on this second one And again it's dragging the slider In this instance maybe I like I don't like any of that actually Uh I want my video from there Right there So I'm going to drag the slider forward until we get to right there There we go That's where my clip will start from We've lost this bit here And then I'm going to drag the slider here until we get around 4 seconds because I want my whole video to be 12 seconds Then I'll tap on the third one And actually I'm happy with everything at the start So I'm just going to drag the right hand slider back to 4 seconds And now my whole video is 12 seconds And then I'll go save That is how we used to edit videos I'd say five years ago And then they brought in the super duper editor where you could press play pause split delete the bit you didn't want leave the bit you do and then you could add text and then your text You could you know have it start at a different point and then end at a different point I mean that that is a proper editor and that's what they have in reals This has gone backwards to something very basic But what you're going to learn this afternoon after coffee break is how to use Cap Cut and you my advice is use Cap Cut to make your Tik Tok videos Use Cap Cut to make your Instagram reels Make use Cap Cut to make any of your videos I never make videos within any of these apps because it is even Instagram res is basic This has gone super basic But can I ask did everybody everybody spot what I did there And can you see how different it is to last week Because just more basic It might be perfect for you And I don't mean that in any condescending way If you're new to all of this you might go "Oh I like this This I love these sliders This is just easy but you might understand what you're missing out when you understand video editing You look at this and you go "My god like they don't have anything sophisticated here." Right And then I could add text I could go AA for text and I could say 20% sale now on and then I could choose different fonts here and I could choose a color up here at the top Edit again I want So tap and go edit color red yellow a with a surround background effect Reals copied Tik Tok but actually reals is a bit more sophisticated now when it comes to text and everything It's more sophisticated when it comes to the editing more sophisticated when it comes to the text Um here we have effects up there There's lots of effects Won't be able to go through these today Um cancel Let's pretend I'm happy with all of this But I also want you to know that if you just go down here and you tap on the microphone you could add a voice over exactly like last week Then I'll go next And then this is where you'd add your description Our biggest sale of the year is now on 20% off all leading brands Nike Reebok etc I'd add some hashtags Hashtagash Nike trainers sale Ireland That if anybody searches for Nike Ireland Nike sale my video would come up in the search results because it has those words People will judge your account based on your grid So tap on edit cover and make sure you run your finger across here to choose what you feel is a nice eye-catching part of the video Then I go save Um and then I'm happy with all of that So I'll go post It's now processing video [Music] And then there's my video I never added music Never added music And I can't now It's too late So let's just quickly do this again I'm going to go 60 seconds Choose my clips Go next They've added music I'm going to get rid of it If you pretend that I did the whole slider thing again and I got it down to 14 seconds If I want to add music I'll go add sound Because I have a personal account I get the great music library So I'll search for Shiran Shape Shape of View It'll all be in [Music] here I've changed my mind and shape of you put in Harry Styles Adele anything I want very straightforward and I go next then I'd add my caption I choose my cover and I'd go post if you switch to the business account maybe for Tik Tok shop you won't get it at Sharon and Harry Styles you're going to get the the stock music right folks that was it that was like your one minute one hour 20 minute version of Tik Tok Uh there's a bit more in the notes Do have a look at the notes Um but I pulled out all the main things Can I ask Well I won't ask because you've been giving me thumbs up And I hope now you're feeling Yeah I understand what Tik Tok is now Actually uh it's not anything mysterious In fact very similar to Instagram res Gabrielle when you make a mistake is there a button for back during editing or do you have to begin again Good question Gabrielle And when you mean editing I think you mean the sliders because that's where the editing is here So if I tap on the little thing here or down here remember they put all my clips together and I could just drag sliders there But I think you should work through clip by clip So if I tap on that and then drag here and then I drag there then I tap tick and then I think oh actually I made a mistake I could tap here and I could drag that slider back again Okay you know I could choose previous things So in a way I can there isn't really a back button but you can adjust your sliders All is not lost if you have chosen a wrong part in the slider Okay 1 minute past three Okay Gabri great You're welcome Okay going to take a coffee break folks And when we come back I'm going to show you Cap Cut I honestly think this is what you should be using You know wouldn't you want to make your video download it to your phone and then you decide what you're going to do with it You're going to share that now to Instagram Facebook Tik Tok maybe YouTube maybe LinkedIn Why would you want to tie yourself in to making your video on Instagram and then when you download it might have an Instagram watermark on it Who wants that No I'm going to make my video in the app that gives me all the options extremely powerful much better than Instagram much much better than Tik Tok So this is what I think you should know And I do all my video editing Cap cut I wouldn't I wouldn't even dream of doing it within Tik Tok or Instagram Okay no problem at all You're minding a big dog Great Okay Thanks very much 2 minutes past 3 15 minute break It's our final week We'll treat ourselves to an extra three minutes I think we will You've had a lot to take in Okay so we're going to be back at 20 past All your webcams are off Nobody's going to see or hear you I'll see you at 20 3 See you then Thank you Okay I'm back If you're back you might give me a thumbs up there please I'm being rejoined by Siobhan Thank you Francine Jillian I think Dylan is back Anybody else is back You might give me a thumbs up Gabrielle Siobhan Okay now we have looked at video editing If I go back actually to the very start of our six weeks I said I think to be effective you need three skills digital marketing need to understand artificial intelligence and how it can help you You need to be able to design eye-catching images and graphics and you need to be able to edit your videos And you have learned a little bit about video editing when making ress last week You've learned a little bit today Not much really in terms of the sliders but uh I'm now going to show you Cap Cut And Cap Cut is the most popular app for your phone in terms of video editing So the company behind Tik Tok remember is called Bike Dance Two big products Cap Cut over a billion downloads Tik Tok over a billion users And there was a time when I used to say when I say this now probably five or six years ago I used to say you know you're going to edit your marketing videos you're better off editing them on your computer because the editors on your computer have everything you want and the editors on your phone don't They have these little sliders It's not really what you need Um but then Capco came along and it was oh my god everything that you can do in the computer editors you can do on a phone And there isn't anything that I would want to do in a marketing video that I can't do on Cap Cut Now remember Canva you get around 80% of Canva for free but then there's this little crown and you know that those things are in the paid version But with Cap Cut you get around 80% for free And then there's pro and what's in the pro version you know the real bells and whistles So what I'm going to show you is how to use Cap Cut and you can use it for free but some of you might want to go pro because you might like what's in the paid version but you could absolutely use it for free So you'd go to the App Store the Play Store and you'd search for Cap Cut Install it on your phone It's free to download It's on my phone When you go in there for the first time Cap Cut It might ask you to create an account You could use your email address you could use your Tik Tok login but do create an account Now normally it would take you to edit but here it is taking me to templates and I do want to show you what is in templates but let me just tap on edit because that is normally where it will take you And this is if you wanted to create a new video Well why don't we just quickly go into templates so that you can see what's in here Now I'm just going to make sure everything is ticked here Going to go templates Eight videos or pictures 10 videos or photos Use eight photos Okay So let's just tap um just tap this one here [Music] Do you want your videos to appear like that That's very interesting So if you do you tap new template and I'm going to find videos here of a lawnmower Automore Let's pretend I want to make a video to promote my autoore robot lawnmower I might choose that one that one that one that one that one that one that one I think I'm one short but let's just go with it seven anyway And then I'll go next And now it'll make the video Rolling down in [Music] the sh And then if I'm happy with that I can go export And then I can just go save to device So I'm sure you've all come across templates before but the templates in here are fabulous Do you want your images presented like that So tap template Select the images from your phone Do you want your videos like [Music] [Applause] that Very stylish Let's try that Use template I'll find my auto more One two three four five six Okay maybe that's all I needed next [Music] Okay And then I'll go export And I'll go save to device And now it's exporting it Can I ask do we all understand what those templates are It isn't the main thing I want to show you today but while we're here I'm just saying fabulous templates for you to make videos for your stories or your reals Just browse through them Uh Gabrielle Canva thanks for the info I've been using it Great Okay And I think you like this as well Gabrielle Right So get out of here That is under templates But to edit your own video you're going to tap on the little Well you'll normally be taken in here anyway And then if I want to create a new video I'll go new project When I tap new project it opens my camera album So these are all the recent videos Can you see it says videos But if I tap on photos it'll show me the recent photos on my phone So videos or photos If what you are looking for isn't in your camera album maybe it's saved to a different album on your phone Tap on albums And now these are all the albums on my phone I do have an album called Automore And I do have an album called Restaurant Specials and this is the one I'm going to use So I'm going to tap on that And then there's a video here of me talking to the camera So I'm going to select it And then I'll go add And now we're in an editor which should look identical pretty much to what I showed you last week because Instagram copied Cap Cut So I have a play button and play is pause Hi Evan here from the laughing horse restaurant I just want and I pause and I just want so this white line is precisely after the word want I can put my finger here and push to the right which moves the white line backwards until the white line gets to the very start And now when I press play Hi Evan here Hi Evan here So the white line is exactly after the word here If I wanted to get to the end I put my finger here and I push to the left until we eventually get to the end of the video I want to cut out the rubbish at the start So if you think about it last week I showed you how to make a video where you pull in clips cut out the bits you don't want leave the bits you do add music You can easily do that in here I then showed you how to add a voice over You can easily do that in here I didn't show you how to make a video where somebody's talking to the camera So that's what I'm going to show you now Right So I'm pretending that I have a restaurant called The Laughing Horse and I'm making a video to try and temp people in for lunch So this video is all about our lunch specials There's a colleague with me and she pressed record Give me a thumbs up When it records never instantaneously records There's always a like a lag So never start talking straight away because your first few words might be recorded So I always leave a deliberate pause Of course I don't want that deliberate pause Want to cut it out Also because I'm five or six feet away from the camera I'm wearing a microphone Otherwise you would barely hear me So I will recommend some microphones a little later So I want to get rid of this pause So as soon as I speak I'm going to pause So I press play Hi Evan here So this white line is after the word here So I'm going to put my Well actually let's do it again And could you notice that just before I speak I open my hands Hi Evan here So now when I go backwards I know that when my hands are closed that's just before I speak because that's me speaking That's just before I speak But even if you don't do the whole hands thing I can see my mouth is closed I can see my mouth is open Definitely the hands just make it a little bit easier So I'm very confident now that that white line is precisely before I start speaking Remember last week in Instagram I said just just tap on what you want to manipulate So I'm going to tap on this clip and the menu at the bottom will change And they're saying okay this thing that you've tapped on what do you want to do Do you want to split it adjust the speed animation effects delete I want to split it on the white line so I'll split And then everything before the white line is the big long pause So I'll tap on it And then they're saying well what do you want to do to this thing you've tapped on I want to delete it So now if I press play there shouldn't be any big pause Hi Evan here from the laughing horse rest And I could now just go forward Put my finger here Push to the left So the wide line goes forward till we get to the end because there's probably rubbish at the end Okay So let's go back Pish pop in at lunchtime Amazing specials So I know that as soon as like that's me going back to the camera I don't want that in my video So as soon as I say amazing specials I'm going to pause and split Specials back out of the way Give myself a run in seating So if you're feeling peckish pop in at lunchtime Amazing specials Pause I want to split it In order to get the split option I need to actually select what I want to split So I put my finger on it Split They always select the bit after the white line And that is actually what I want to delete All that's rubbish That's me walking back to the camera So I'll just go delete And now if I go backwards my video finishes with me saying amazing specials Pop in at lunchtime Amazing specials Right Can I ask all this making sense to you All of this look very familiar to what you saw last week This isn't new This is just a more powerful editor Fantastic But nothing new there And that really is what Tik Tok used to have as well None of these slider things Just very basic Great Thanks for the thumbs up If anybody isn't following this please ask me Please ask me any question Right let's have a look at my video and uh yeah let's just watch it Hi Evan here from the Laughing Horse Restaurant I just want to let you know that our chef John has been working on some delicious specials for our menu today First up we have uh roast beef and he's also created this beautiful fish dish uh doversol If you enjoy your desserts we've got pavlova and we have all the usual delicious item Okay in my opinion that's not a very good marketing video for two reasons Firstly when there's a video where somebody's talking to the camera talking at you your attention could wayne quite quickly and all I'm doing is talking at people Second and bigger reason is the whole point of my marketing video is to tempt people in But you have no idea whether the roast beef or the do oversold looks in any way appetizing You're just looking at me You're having to imagine how lovely it is Now could you imagine if I was an estate agent Hi Evan here from Such and Such and Estate Agent and I'm standing outside a new house that we've just put on the market Now I must say this garden is unbelievable It's the most manicured garden I've ever come across but you're still looking at me You're you're imagining this garden and uh all the kitchen has just been you know re redone and the best of everything in this kitchen but you're still looking at me That's not a very good video Now professional videographers understand that a good video where somebody's talking is you get somebody talking and then you show as little of them as possible because they're not the interesting thing What you do is you then overlay footage of what they're talking about and that keeps people's attention and also brings to life what they're talking about So if I go back here into Instagram and I'm going to go to my saved area you will find a lot of videos I'm not criticizing or critiquing anybody I'm just pointing out you will see a lot of videos where people are talking at the camera Arrivals just in super soft jersey stripey knits comes in two gorgeous colors Chloe you're in the lovely and actually I can see the product that they're talking about So that's that's no big deal Girls tanning Thursday a thing of the past you no longer have to allocate all of that time on a third But my bigger point here is it is very common to see a video where somebody's throwing at the camera Hi it's Emma here I'm at the Columbia showroom today working on AutoMer 25 actually but this is another way of doing it Hard to feeling tied to your desk Train on your own terms from wherever you are Hitman training gives you flexible self-paced options so you can upskill in business IT or administration with zero pressure to meet deadlines We saw her at the start but then we're not being shown her again We're showing what she's talking about This woman here my name is Una Monahan I'm the author of the book Money for Jam the essential guide Sorry don't know why that video didn't My name is Una Monahan I'm the author of book Money for Jam The That's weird The video isn't actually she's not appearing Let's move on uh to a different example Hi guys Pat Weer here from Weers and MultiFarnum Just to let you know what the food specials are for this weekend Un cheesecake is going to be peacin and salted caramel That's definitely one of my favorites Yummy All of all of Una's desserts are yummy Anyway h in the kitchen Keith is doing We're not looking at him If we were looking at him all the time he's talking about Una's desserts We'd have to imagine her dessert Hi guys Pat Weer here from We Multifarum just to let you know where the food specials are for and down here they're selling clothes Introducing our very first out west soft shell jacket We are really excited to share this one with you It has been in the pipeline since basically day one Very challenging to get right So we took a lot of time So I'm just pointing out that in social media you will see a lot of videos where somebody is just talking to the camera It doesn't mean it's the right way to do it It probably just means they don't know that there's another way but you will see examples where somebody's talking to the camera and then they show as little of themselves as possible and more of what they're talking about as possible and a it just keeps people's attention and b it actually showcases what they're talking about Can I ask does everybody follow where I'm going with this Do you all understand the logic I'm going to show you how to do it because it's simple to do it in Capot but you can't do it in the Instagram editor and you can't do it in the Tik Tok editor Great If anybody doesn't follow please ask me So I want to change the whole vibe of this video from being you looking at me I'm not the interesting thing here Our lunch specials is what's interesting So I went in to our fictitious restaurant here into the into the kitchen and I shot some clips Remember portrait ideally shot some clips of John the roast beef the oversol etc They're on my phone So I go back in here into Cap Cut I'll go back to the start of the video And a good principle here is if you're talking about X show a clip of X If you move on to talk about Y stop showing X and then show a clip of Y So I'm going to press play And as soon as I mentioned John I'm going to pause Hi Evan here from the Laughing Horse Restaurant I just want to let you know that our chef John Now here in the main menu there's an option for overlay Overlay means I can overlay a video or an image on top of my video You'll still hear me but you will see whatever is overlaid So I'll tap overlay add overlay and it takes me to the original folder that I took the first video from But if it was in any other folder in my phone I could just tap up there and just choose any folder from my phone Here is a video of John So I'll tap on John and then I'll go add And then I realized that I've actually uh made a mistake here when I recorded the video I shoted landscape instead of portrait And it's very common question that I get asked Damn it Evan I've shot the video of me portrait but I've been going around taking all my footage videos landscape Can I retrieve that The answer is yes All I've got to do is pinch with two fingers But before I do can I just point out I could pinch to make it smaller as well And I could just pop that up there And now I've got a video in the corner of John Want to let you know that our chef John has been working on some delicious specials for and some of you might want a little video in the top corner bottom corner top right corner whatever you want or inch and make it fill the screen Pop John there in the front in the middle So now if I go back as soon as the white line well firstly when you add overlay it will always add the overlay just after the white line So you pause and then it's from that point that the overlay is added If I go back until the white line hits the overlay you're you're going to see me As soon as it hits the overlay you will see John but you will hear me Just want to let you know that our chef John has been working on some delicious specials for our menu today Right I'm going to say first up we have roast beef So I don't want to show John anymore I finished talking about John So I'm going to split the overlay If I call it overlay or footage it's the same thing So I'm going to tap on it there to select it And then I'll go split And then I'll go delete because it always selects the bit then after the white line And then I'll go add overlay And then I'll select roast beef And then I'll go add Same issue but I can just pinch make it fill the screen Far too much meat on the screen there Let's get some veg in Okay now let's go back and let's see how this is building That our chef John has been working on some delicious specials for our menu today First up we have h roast beef and he's also created also created this fish dish dot Now if I keep showing the roast beef while I'm talking about doversol that would be weird But let's just look at it anyway to see how weird it is And he's also created this beautiful fish dish uh dosol If you enjoy your desserts we've got pavlova I'm talking about pavlova but you're still looking at the roast beef It's just weird totally out of whack So again principle is if you're talking about X show X But as soon as you stop talking about X stop showing X Whatever X is For me here it's roast beef So as soon as I think I've stopped talking about the roast beef I'm going to pause and split up We have roast beef And he's So tap split delete The next thing I'm going to talk about is do soul So I go add overlay and I'll find the do saw and I go add a pinch to created this beautiful fish dish uh dosol if you plenty or rather I'm finished on by that so I'll tap split it always selects the bit after the line and that's what I want to delete so I go delete then we go add overlay and I will add my pavlova Now if we go back to the very start of the video let's ask ourselves does it now seem far less about me and far more about what's on our menu Also I can go full screen here That little icon is full screen All right Hi Evan here from the Laughing Horse Restaurant I just want to let you know that our chef John has been working on some delicious specials for our menu today First up we have uh roast beef and he's also created this beautiful fish dish uh dosol If you enjoy your desserts we've got pavlova and we have all the usual delicious items on our menu It's a gorgeous day today And and then once to get out of this full screen actually and once white line gets beyond the overlays well there's nothing overlaid on me so you will see me delicious items on our menu because there is no overlap Can I ask did you all follow that I think if you could just try that with your own videos it would just transform your videos It also make your videos stand out social media and make them a lot more effective Great Now something I meant to tell you I think when you use Cap Cut there will be this at the end Going to press play All right Press play of outdoor seating So if you're feeling peckish pop in at lunchtime Amazing specials And you might think hang on Evan didn't have that Well I just got rid of it All it is is a little video that they add at the end So just at the end of your videos they will add their little video but that's it there Just tap your finger on it And basically once you tap your finger on anything they'll give you some options And one of the options is delete So if you do have the little cap cut video there at the end just delete it Right I'm now going to show you something here But firstly I'm going to help you get your head around the menu because sometimes people have said to me uh how does the menu work It's a bit confusing but once you understand one thing it's not confusing anymore I am two levels down in the menu I instantly know that because there's two little lines two little arrows So I always look is there one arrow or two arrows There's never more than two So I know I'm two levels down from the main menu So if I tap on that little double arrow it moves me up a level and now there's only one arrow So now I know I'm one level down from the main menu So when I tap on that little arrow now I'm on the main menu The main menu is edit audio text etc If I tap on edit it gives me lots of options for what I could do to edit this clip So if I tap on edit I'm one level down And can you see that there's one little arrow So whether you tap on edit or tap on the clip you're actually going one level down into edit Okay It's the same thing Tapping on a clip or tapping on edit brings you into the things you can do to edit And I won't be able to go through all of these now because normally this would be a three-hour course We just have an hour today But let me just show you some things You already know what split is It means you split it on the white line Speed This clip that I have just tapped on Do you want to adjust the speed So I'll tap on speed and then I'll go normal And then it's okay One is normal speed Would I like this to be slow motion Drag it to the left Five is half the speed You can go all the way down to one/10enth That's very slow So if you were making a video I don't know bird feeder or something you'd like the birds in slow motion or sport just tap your clip make it slow motion look fantastic Or I could speed things up I'm making a video where I'm chopping carrots Not interesting when it's a normal speed but at five times the speed it becomes more interesting or I point my phone at the sky and record for half an hour bring in the clip and make it a hund times the speed Now the clouds are zipping across the sky It's like a time-lapse video You can't go to that speed In Instagram you can only go 10 times the speed And um in Tik Tok now you can only go twice the speed It's gone very bad Okay so we now know So see you have two levels down Tap the two arrows Tap the one arrow We're back into the main menu So just tap on your clip You now know that you can split it on the white line or you can adjust the speed Then there's animations I tap on animations I could add animations to the start of this clip that I have chosen or the end in animation out animation This is now where we start seeing pro stuff But if there isn't pro then you can use this for free So if I tap on this one here do I want my Hi Evan here from the laughing horse rest to start like that or a fade in or this one here Just the volume's down Okay So why would you want these in animations Because if you're making a video that is appearing in people's feeds you're competing with all the other stuff in the feed And sometimes an in animation can can be very eye-catching Now they do have some lovely aid ones So if I tap here my video would start like that or like that or that Okay If I don't want any animation I'm just going to tap on none Do I want an out animation So at the very end of this clip the video would end with that That's free or fade out Or a paid one I could kind of turn into a little cube there and kind of spin off into the distance or a little dot So it's just let's try this one So now if I go to the end of my video it will end with me like that Pop in at lunchtime Amazing specials So it just gives a more professional ending to your video That is animation If I don't want an animation out I'll tap on none Or maybe I want a combo A combo is an animation coming in and an animation going out Play around with them Anything that doesn't have pro you can use for free Anything that is pro you can't use it unless you're paying your monthly fee That monthly fee varies Sometimes it's €9 sometimes it's €11 They kind of have offers running and everything right So we now know split speed and animation Then there are effects So animations are animated effects at the start and end of your video Effects are more think of snow snow falling in your video fireworks going off in your video confetti all that kind of stuff So let's go in here to effects When you go to effects there's video effects and body effects If I click on video effects these would be snow confetti not just that loads of stuff So I have a few saved here That would be snow Hi Evan here from the Laughing Horse Restaurant I just want to let you know that I should Well if this was coming up to Christmas now and I I wanted it to look a bit Christmy Um fireworks Got some great news folks Want to tell you about something Fireworks going off Love hearts exploding there coming up to Valentine's or something you know gold dust confetti I wanted my video looking comic book lightning You won't believe the weather here in Kerry It's crazy So all these kind of video effects They have loads Just start browsing through them here Like they have over a hundred Then there's body effects And body effects are like I want to look like a vampire with bats coming up to Halloween I don't know why I would ever want that But remember there's hundreds of millions of people using Cap Cut They want cool effects They want laser beams coming out of their eyes Um they might want to look like a cartoon character Again all I'm doing is just showing you a few here Browse through them all They have hundreds They are effects Then we have delete You know what that is And then you might think that's it But actually swipe over They have so much stuff Let's say you're not using a microphone and you think actually my voice there isn't that audible Then you could just tap enhance voice It'll focus on the voice and it'll make the voice seem much better Eye contact The person talking is avoiding eye contact with the camera And if you avoid eye contact you can look a bit shifty If somebody's talking supposed to be looking at the camera and they're looking everywhere except the camera bit shifty But eye contact the AI will actually adjust their eyes so that they are looking at the camera which is interesting Uh you could actually separate the audio from the video because sometimes it's just the audio that you want Remove the background I actually don't want myself here in this garden And I could just go auto removal here It's a pro feature And the AI will just get rid of the background And now I could put my the video of me with a totally different video or an image as a background That's an undo button Anybody wants to undo something Okay So all I'm doing is working my way over here showing you the things that you can do Retouch Think of retouch a bit like photoshopping somebody in the video So I could do retouch Do I want to retouch somebody's face somebody's body Could tap on body Do I want to just Now some are pro and some are free So somebody's waist there My waist actually not somebody's And then I I could adjust my waist I think it's actually getting a bit narrower Uh legs I could make my legs a bit taller Can you see them after getting a bit taller Hips Shoulders My shoulders are getting wider Okay And then we have face and makeup You could apply kind of makeup effects I don't know why it isn't loading Reshape Should all be loading So you can you know can I just say I'm all for body positivity We're all lovely the way we are I'm just showing you what's in here And it is pretty incredible actually what you can do So we won't go messing around with me there But you could actually shape stuff makeup have a certain look but some of it is pro Then we have volume I can adjust the volume in this clip Transform If you tap on transform couple of important things in here If you take a video With the selfie camera everything is back to front I'm sure you know that So if you take a selfie photo everything is mirrored You're back to front So if you have a a side crease to the right your side crease is now to the left And if there's any signage behind you it's all back to front I see loads of videos in social media They're holding up their product showing me their product but their product is back to front I can't even read it You just come in here and you mirror So if I had shot that with the selfie camera that's what it looks like And I think that looks weird It's back to front So I just come in here and I go mirror Now it's back to normal Or if you hold your camera the wrong way your video could actually come in here upside down And when you WhatsApp a video it's upside down to somebody Damn it I had my camera the wrong way So you just come in and you rotate it or resize You can crop I tap resize My video is 9 by6 So I'm going to tap 9 by 16 to make sure it stays 9 by6 I could I might think but it isn't a bin But let's pretend it is Ah the bloody bin I just want to get rid of it So I drag the top leftand corner Now kind of gotten rid of most of that bin I've resized my video Basically it's cropping There is more stuff in there I really just want to give you a feel for whatever you want to do it's in Cap Cut Anything you want to do whereas hardly anything is in the Instagram res editor It's like a slim down first cousin And as I've said they've made Tik Tok very very basic Okay so in terms of your editor here now we're two levels down I know that because it's two hours And then I tap and we're one level down and I tap and we're back up into the editor the main menu So you now know you a good idea what's in edit That's what I showed you there You know that overlay is overlaying photos or videos And then effects actually are so important They've kind of pulled them into the main menu as well And if you tap on effects these are the video effects like snow fireworks etc and body effects laser beams coming out your eyes So you now have a good idea of a lot of the things that are in the main menu here We all still with me Everybody following it Not getting many questions Jillian do you have access to a full music library Thanks for your thumbs up Yeah why don't I show you that now Jillian So I'm sure you could guess that audio would be music So on your main menu there's audio I'm going to go back to the start of my video here So audio and then under audio they have a number of things Sounds really is music Sound effects are sound effects people cheering the sound of a cash register a siren going off I'm sure you watch videos on YouTube and every now and again there's a sound effect you know way clapping and all that kind of stuff You know it just makes the video more interesting You could add sound effects Go in there They've amazing sound effects And then if I swipe over hidden away there is record And this is for the voice over So if any of you when you're playing around with this wondering where is the voice over Well a voice over would be audio So it'll be under audio and then swipe over because it's at the very end Sounds the music library So to access the music library I'm going to tap on sounds And now our menu here is it'll fire folder tick tock and save So these are the four sections within music And the fire really is the default And this is the music library but it's stock music It's not the uh the amazing music there on Instagram and and uh Tik Tok So if you if you search for Harry Styles or anything it won't be in there So firstly they have categories of stock music beats vlog chill dreams rock slide over techno future sad and stay away from that piano classical travel Let's try travel Can you see that some of it is pro So this top one you could only use this now if you're paying your money [Music] But this one down here doesn't have any pro so you could use that And let's say that oh I'd like to use that in the future That's a little save button I'll show you where that will get saved So you can browse through there What else have we got over here VIP hot disco pop fashion uh dance [Music] tune If I think you know quite like that I could save it Right So just browse through their categories in their stock music library or tap in tap in here to search and I might want upbeat Searching by mood you know upbeat mood Up in the first one no [Music] no It's all a personal taste But if I did like any of them I might save them Okay They do have very good music tracks on here So that is the little fire Then there's this little folder And if I tap on the folder there's the option for device So if you want to find or choose the tracks that are on your phone go folder device and it has now identified all the MP3 files on my phone all the audio files So I do have All I Want for Christmas [Music] as it was Just because it's on my phone doesn't mean that it's okay for me to use it You all understand that I have explained music now quite a bit If I'm on the correct Instagram account which is personal or creator where they do allow you to use copyright music and if I have as it was on my phone then I can add as it was to my video in Cap Cut And then when I upload it to Instagram they will accept it because I'm on the right account But if I add it as it was in here and uploaded it to Instagram and I was on the business account they would scan it and they go "You've uploaded a video with copyright music You're not allowed to use that music." And then they would remove my video On Tik Tok if I'm on the business account and I add Harry Styles they'll scan it and they'll go "That's copyright music You can't use that." But if I was on the personal account they'd scan it and they go "That's okay." On Facebook they'll scan and they'll go "That's Harry Styles That's copyright music You can't use that." LinkedIn the same Twitter the same YouTube they'll scan it They'll go "That's Harry Styles It's copyright music." If you want to proceed you can but you got to tick this box to say that you're giving away the right to monetize your video So any ads that run your video you will never get any money So can I ask does everybody follow that What you're learning in this course is that there are some platforms you can use copyright music but only if you're on the right account and if you can then get the music onto your phone and then you can pull it in to your video here So I have a mixture of copyright music on my phone and I have um [Music] some stock music Okay Then over here with Tik Tok and if I had used my Tik Tok login then it would sync my Capkos and my Tik Tok together So it would then recommend some music from Tik Tok that I might want to use in Caput but it won't it won't pull in Harry Styles or Ed Sheer because it's copyright Okay And then over here they're saved So any music that I had saved now appears here So I think I saved these today [Music] So let's pretend that I really like this one Actually let's go for the first one I think I do like that Okay So let's say I really like that one If I want to add it to my video I'll tap on plus When I tap on plus when I press play now you're going to hear the music and me Hi Evan here from the Laughing Horse Restaurant I just want to let you know that our chef John has been working on some delicious specials for I hope you're thinking that that music is too loud So whenever you add music to a video where somebody's speaking it will be too loud So the principle is tap on what you want to manipulate So I'm going to tap there on that and then So it's tapped in it and the menu has changed Do you want to split it fade it volume I want to adjust the volume and I'm going to bring the volume from 100 Let's bring it all the way down to 20 and see how that sounds Hi Evan here from the laughing horse restaurant I just want to let you know that our chef John has been working I Evan here from the laughing horse restaurant I just want to let you know that our I would have a dead low actually You don't want the music competing with you So play around with it Just bring it down to a lower level Okay Sure you all followed that Jenny So Instagram to use copyright music you need to have a creator account Correct And on Tik Tok personal correct And you can edit these real stories on Cap Cut Correct Gabrielle in your save list does it keep a marker for the copyrighted ones versus the freeto use ones In your save list does it for the copyrighted ones Copyrighted ones will not end up there will them If I go sounds see the only copyrighted ones would be the ones on my phone So I'd go folder device Yeah I can't save to my saved folder the ones on my phone I can just select them And you can only save the Tik Tok music tracks and they will not be copyright You can only save non-copyright to your save folder Hope that has answered the question If I've interpreted the question right Okay Now what's very important here if you're going to add music is the following If I go to the end of my video let's see how my video ends I'm amazing specialist It just keeps playing with blackness So my video let's say is 30 seconds but the music is 2 minutes long Actually my video is now 2 minutes long with the first 30 seconds of me talking and the remaining minute and a half of just blackness So always have that in your head So what should I do to make sure that the music ends when I end I should cut the music So whenever you add music always go to the end of your video line up the white line there and then split the music To split the music you're going to tap on it Then you'll go split Then you go delete Now the music ends when I end Lunchtime Amazing specials But it also ends abruptly That's very very amateur You can't have your music ending like that time Amazing specials So I wanted to fade out How might I fade it out Well tap on what you want to manipulate Tap And then there's fade Fade out Fade in Fade out I don't need to fade it in because it is fine at the start I'm going to fade it out Let's say I wanted to fade out over the last five seconds Fade out 5 seconds Hi Evan here from the laughing And now 5 seconds from the end the music will start fading out If you're feeling peckish pop in at lunchtime Amazing specials Okay I think I'm happy with all of this folks Now again the local enterprise office Claire does run a three-hour course on how to use Cap Cut I've only really been showing it to you for you know 45 minutes If you think I'd like to learn more about this maybe look out for that course and I definitely show you how to do all the kind of videos that you want you want to make Uh today was just like you could you could use it yourself you'd figure it out if you've been following this course but that's as much as I'm going to do now to this video But it's not actually a video I can share yet I would need to export it So when I tap on export they're now exporting it And they're turning it into final MP4 video that I would be able to share on social media Now where will that video be It will be in my camera folder So I'll tap here on my gallery and in the camera folder Here we go And here it is I press play Hi Evan here from the Laughing Horse Restaurant I just want to let you know that our chef John has been working on some delicious specials for our menu today First up we have uh roast beef and he's also created this beautiful fish dish uh do salt But if this was a longer course I'd be showing you things like how would I put my logo on it It's an overlay How would I add captions so people can read what I'm saying They've got beautiful captions in Cap Cut If I go to my Instagram here you know not not the normal captions where everything is in white but captions where you can as like a different color They have text that appears like that And then your captions where the word that you say appears That's all in Cap Cut Can't do any of that in Instagram Okay Can I ask you got the feel for Cap Cut I know you've been giving me thumbs up I know you've been asking questions but like does it look like an app that looks easy to use and you're all okay with that Brilliant Gabrielle I really want to just make a video that I can use across social media without changing it So that means I'd have to restrict myself to copyright free music Uhhuh I understand where you come from Why do you want all these versions Yeah Something you need to weigh up You're just being pragmatic aren't you You know or some people would [Music] think maybe I'll just make two versions I'll make a version with stock music and I'll make a version with no music and then add the music in Instagram So why don't I just quickly show you that I'm not trying to complicate things I'm just trying to help as well So I've made my video and I'm going to go back to Caput And when you go into Cap Cut below new project are all your recent projects Very handy I can go back and I can continue editing that anytime I want There's three little dots next to it I'm going to tap the three little dots and I'm going to duplicate Now I have two projects The original one which has the stock music and this copy I'm going to go into the copy and I'm going to tap on the stock music and I'm going to delete that stock music Then I'm going to export this version which has no music So now I have downloaded two versions One with stock music that I could use on any social network where where copyright music is an issue And I also have a version which doesn't have any stock music It just has me speaking I hope you all followed me so far I then go into Instagram I want to create a real So I'll tap on the plus up here Real And there is there are my two videos The most recent one no music The second most recent one with stock music If I choose the most recent one it doesn't have any music Hi Evan here from the Laughing Horse Restaurant So I just want to let you know that I last week I said could tap on music for a menu today and I could do a search for Sharon Shape [Music] Okay then I got it done isn't the best place to find the lover of the bar What it's done now is after getting rid of my audio over here this is not in your notes folks So I hope you're following If you're not just let me know It's after mute because if you add music in reals it will mute the audio from your video But you can bring it back over here that this option which is like audio control When I tap on it there is my audio here And where is it [Music] audio that you know I think they after getting rid of this Let's try one more time Let's come over here Tap on that Clip audio is at 100 [Music] Well I hang on now You see this over here Muted See that there Let's try now I have an air from the Latin port Okay So when you add music like I did they automatically mute the audio in your video Come over here and tap on this and then at the very start there's the little mute icon Unmute it Now you've got both Hi Evan here from the Laughing Horse Restaurant I just want to let you know how would I then reduce the volume of Ed Sheeran I'm in the editor Tap it and there should be volume and I can bring down the volume of Ed Sheeran to something like 20% Chef John has been working on some delicious specials for our menu today First up we have roast beef and he's also And there we go So now I have it Hi Evan here from the Laughing Horse restaurant I just want to let you know that I because I pulled in a video that didn't have music and when I added Ed Sharon it automatically muted the audio and the video but I was able to go in and unmute the audio and the video and then I was able to reduce the volume of Ed Sheeran music I am very aware that I might have lost people there and sometimes I show people things and I think oh I think this is getting too complicated for people but I also think there would have been people here who would who might be thinking I know exactly what he meant and I wanted you to know okay if that was Gabrielle is saying awesome lovely love it when because that was really for you Gabrielle you're the one who asked the question okay right I just want to quickly just talk about microphones If you're going to make videos remember I said three skills One of them is making videos People will judge your business by your videos They won't think "Oh probably doesn't understand how to make videos." They'll just judge your business by the quality of your videos So they need to be well edited and they need to sound good And sometimes people don't sound good They're thinking "I've got the latest microphone Sure I've got the latest iPhone Surely that's a good microphone." It's not I've got a Samsung S23 Surely it's a good microphone It's not It picks everything up equally It's not focusing in on in your voice You need a lapel microphone So in your notes I've got quite a bit of equipment I won't be able to go through it all today but I do want to talk about microphones The microphone that I really recommend is this company is called Holland and it's called the Lark 2 And it comes in this box And there's actually two microphones Each microphone is the size of a 20 cent coin Hardly any weight nine grams There it's magnetized and it comes with a little metal disc And that disc is attracted to the microphone So you stick the disc inside your jumper your shirt and you put the microphone in the outside And now it has stuck to that little metal disc And uh it'll hold your microphone there very steady Or it comes with a lanyard or you could just put it around your your neck It also comes with two receivers That's one for an iPhone and that's one for an Android So you stick the receiver into the charger port and now it's working That's picking me up perfectly That's broadcasting That's receiving I open my camera I press record It'll pick you up perfectly There are two microphones in case there's two of you talking in the video It also comes with a receiver that works with a DSLR camera or a laptop if you wanted to use it in Zoom meetings It's €200 and it is the microphone that you will only that it's all you ever need It works with every device It's perfect But I understand €200 is a lot of money So I have a budget alternative which I used to use a fair bit Chinese company called Ulanzi €60 Comes in a box Inside the box are two microphones Brilliant Nice and light Not as dinky as the others but pop that there on your jumper It also comes there's a version for iPhone there's a version for Android So buy the right one It's all in your notes with links So you stick the receiver in there There you go Perfect And it will pick you up perfectly But this does not come with windbreers Little furry thing so that if you're outdoors in the wind it'll sound like it's windy whereas the Hollyland comes with a windbreaker But if you think you're going to shoot all your videos indoors um this would be perfect for you If you're shooting all your videos outdoors I would spend the extra money Okay please refer to the notes I have recommendations on lights tripods how to hold your phone on top of your tripod They're all in there Links to videos that you can watch links to where you can buy them Right I'm going to wrap up now Wrap up our six weeks Uh before I do a bit of a wrap-up I am often asked by people We've learned a lot Uh how could how could we keep our knowledge up to date So I do send out an email once a month to people who've been on my courses across all 12 local enterprise offices saying this is what's just changed on Instagram Facebook ChatGpt This is a really good tool I've come across I share uh links to tutorial videos that I make I also share details of other courses that I'm delivering for local enterprise offices If you'd like to be on that list I'm just going to paste a link here in chat If you just want to take a look at your chat there's a link Click on the link and then put in your email address If that isn't of interest to you please disregard it And I thank you on behalf of local enterprise office cla they're delighted you came along They really hope that you learned what you came on the course to learn We covered a lot over six weeks There were a few things we didn't cover and one of the things we didn't cover was how to advertise on Facebook and Instagram It's a big topic and they run a separate course which is starting on the 16th of May So if after this course now you'd like okay I know how to I know how to market my business for free on Facebook and Instagram but actually I'd like to get my content in front of thousands of people and I really want to target them Then that course will show you how to do it 16th of May local enterprise office when Siobhan sends out a link to the notes um she'll include a link to that Okay But you could always go on the website There's also a course on the 28th of April how to grow your social media followers I really didn't cover it You know I I spoke about it's really important to post interesting content but I didn't go through all the tactics you could employ to grow your social media followers So I do on that course That's on the 28th of April And I did cover AI in the first week but there is a boot camp Oh no that's gone Actually disregard that That has already happened Okay the main goal was that you come away with some big things You'd understand AI you'd understand how to use Canva you'd understand how to edit your videos So you develop those skills The other big thing is that you'd come away um understanding that your website really is at the center of your digital marketing and you want to get that website turning traffic into inquires and sales You want to get that website found high up in Google So we covered all of that and the other big thing is that you come away understanding three of the big social networks Facebook Instagram Tik Tok and that everything really is turning into Tik Tok and that social media now is all about artificial intelligence algorithms that actually don't care about you They only care about showing people great content So therefore we have to create content that people find very interesting but also gets across our products and our services Can I ask any final questions Anything that you were thinking about that you'd like to ask me Anything at all Are we all okay Anything final No Yeah Just a quick one Um quick question Evan and I think I raised it maybe last week with you Um but just in terms of directing people um the website was great really enjoyed that session and learned a lot But just in terms of linking it up with getting people to book online Yeah Is that something you touch on or is it something I should maybe ask um CEO Yeah Now firstly the local enterprise office does offer a mentoring service where they would put you in touch with an expert who will give you you know really tailored advice But if you want to sell online whether it's physical products or booking something booking a tour Booking a tour Yeah Well you need a booking engine So they book in advance I know how many people are coming along That's right Yeah So you need a booking engine You need to be able to take the payments I would have a chat with a a mentor He or she will tell you exactly what you need Probably do some research for you Find the best booking system That would be that because it is something now that would need to be really tailored to you But you do need it Jenny Okay Jennifer thank you very much Appreciate it Jenny thank you very much Brilliant Glad it helped with your uh submission there Uh Jillian thank you very much Appreciate it Jillian Okay what will we do with our Tuesday afternoons I'd say we'll find something Gabrielle thank you very much Appreciate it And thanks for all your questions and everything Gabrielle Thank you all for your questions over the weeks Um null you're welcome And you're very welcome Francine I'll pass your feedback on to the local enterprise office Okay take care I might see you in another upcoming course sometime And the best of luck with your digital marketing Okay take care See you Bye Bye Bye