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Gemini 2.5 in Marketing Strategy Development

Apr 9, 2025

Lecture Notes: Gemini 2.5 and its Applications in Marketing

Introduction

  • Focus on Google’s Gemini 2.5 model.
  • Overshadowed by OpenAI's image generation.
  • Importance: Advanced reasoning capabilities, especially in coding.
  • Aim: Demonstrate using Gemini 2.5 for crafting a marketing strategy.

Overview of Google Gemini 2.5

  • Not widely discussed due to OpenAI’s image generation buzz.
  • Advanced reasoning and coding capabilities.
  • Favored by developers for building software.

Application in Marketing

Reasoning Capabilities

  • Tested for non-coding reasoning.
  • Task: Building a deep and thoughtful marketing strategy.
  • Historical testing with various models to generate strategies.

Workflow for Building a Strategy

  1. Initial Prompt Creation
    • Used Chat GPT to create a marketing strategy prompt.
    • Focused on HubSpot’s new AI customer agent.
    • Prompt and deep research were tailored to extract product features.
  2. Deep Research
    • Conducted on product features and market capabilities.
  3. Strategy Formulation
    • Utilized Gemini 2.5 to generate the strategy.
    • Input prompt and additional research data into Gemini.
    • Time-efficient: Condensed weeks of work into a few days.

Analysis of the Generated Strategy

  • Executive Summary
    • Target Audience: Mid-market (1,000-2,000 employees) and enterprise (2,000+ employees).
    • Key personas identified: CTOs, CIOs, support managers, etc.
  • Value Proposition
    • Features: Seamless integration, ease of use, trusted service.
  • Channel-Specific Strategy
    • Website: Dedicated landing pages.
    • Blog articles on AI chatbots and support scaling.
    • Social Media: Highlight on LinkedIn with focus on short-form videos.
    • Ads: Mixed results on LinkedIn, viable for small business use.
    • Retargeting strategies and content ideas.
  • Optimization and KPIs
    • AB testing, audience targeting, budget allocation.

Conclusion

  • Quality of Work
    • High-quality marketing strategy and campaign deliverables.
    • Best strategy crafted by an AI model to date.
  • Practical Application
    • Can be used to build comprehensive marketing campaigns swiftly.
    • Potential to transform marketing approaches using Gemini 2.5.

Final Thoughts

  • Recommend using Gemini 2.5 for detailed marketing strategies.
  • Free access provides significant opportunity for business growth.
  • Future exploration: Combining with Chat GPT for visual assets.

Marketing Against the Grain Insights

  • Encourages exploring the model for business growth.
  • Suggests using platforms like HubSpot for campaign implementation.
  • Overall, a valuable tool for marketers seeking efficient strategy development.

Full transcript