hey everyone nobody's talking about Gemini 2.5 the brand new model from Google because everybody's over building anime images in chat GPT i'm here to tell you it has blown my mind with how smart and how good it is and I'm going to show you how to use it for your business today i'm going to actually show you my behindthescenes professional workflow that I use to do amazing research and deep research then craft an incredible prompt to build a marketing strategy and then put that in Gemini 2.5 and it's going to craft not only the best marketing strategy I've ever seen from an AI model but it's going to actually make the different components of that strategy into actual assets that I could go and put in a tool like HubSpot and get out to my customers immediately it's taking work that would have normally taken weeks and condensing it into a day or two you're going to want to wait to the very end to see how smart it really is let's get right into [Music] it hey everyone I've got a big show for you today we're talking about Gemini 2.5 it's the smartest model out there it has gotten way overshadowed by Open AI's image generation release but I'm going to break down for you exactly how smart it is i'm going to show you how to build the best marketing strategy possible with it for free and I'm going to show you a really good workflow of how to actually do that so first let's talk all about Google Gemini 2.5 it is a very very important release that no one is talking about why is nobody talking about it well nobody's talking about it because OpenAI image generation basically blew up the internet and it's all everybody was talking about but what Gemini is doing is adding far better and more advanced reasoning capabilities and especially if you are writing code to build software people are loving it people were begging for Gemini 2.5 to be in cursor and the tools that they use to code and you can kind of see here that from some of the core kind of benchmarks that happens and and that are used to kind of grade these models Gemini 2.5 Pro is way better than a lot of the other models that we all think about and talk about on a regular basis and it's got really advanced reasoning and really advanced coding now look if you're watching this show you're probably not a hardcore coder because I'm not a hardcore coder we're here to talk about marketing we're talking about growing your business and I wanted to test how good Gemini's reasoning really was and for non-coding reasoning a great task that I think is building a strategy can I give you some information and can you build me a deep and thoughtful strategy and if you're a fan of the show and if you you've already subscribed if you haven't hit subscribe you've seen me do this throughout the course of the last year or two where we are continuing to test these models to see how good they are at generating strategies and so I want to give you a little bit of tips and tricks here right now and I want to show you how to build a really great prompt for Gemini hey I I hope you all are enjoying the show i I've been pushing the team to go allin on AI looking for ways to work smarter move faster and drive better results one of the first big wins that proved just how AI can transform our workflows was when we boosted our email conversion rates by 82% and yeah AI made that happen we took our standard nurturing emails and turned them into an AIdriven conversion machine we tested a ton of ideas some flopped some worked out okay but one AI powered tactic completely changed the game if you want the exact playbook we used to make it happen you can grab it right here scan the code or click the link in the description below now let's get back to today's show i just happen to have my chat GPT window open so I used it to write the prompt you can use Gemini you can use whatever you want to write the prompt but I use chat GPT03 Mini because that's what I had and I asked it to write a prompt for a marketing strategy for HubSpot's customer agent it's our brand new AI agent that is amazing at handling customer support and queries it's a great product to flex a bunch of support requests from humanbased sales reps people are loving it and so what I had is I had to do a deep research project on customer agent because I was being lazy i know I have all this collateral about customer agent i just wanted to see what it would go and find and package itself and quite frankly you could do this for any of your products of your own or even a competitor's product or a just a product you're interested in have it do a deep research then I asked it to build a prompt to use an LLM so it did a bunch of thinking you can see the thinking it did over on the side does a lot of thinking it took like 10 minutes or so it came back with a really in-depth overview of our customer agent broke down what its key features are on brand natural conversation seamless handoffs to human integration with CRM for personalization uh typical ways you would use it high customer satisfaction or retention all these things people want right and talks about its integration with our other tools at HubSpot a very very in-depth piece of research right then I said "Great take all of this and because it forgot to do the marketing campaign." I said "I wanted a marketing campaign for email advertising my website those things." I said "Hey can you do that prompt uh that I had asked you for?" And it wrote me this really awesome prompt and a killer workflow is deep research use that deep research to write a prompt for you and then use that prompt in the best model appropriate for that prompt in today's case we're going to use it in Gemini 2.5 deep research so I'm going to take this prompt which really breaks down and if you want I we can share share this prompt with all of you as you can see way better way better than if I were just going to come up with something on my end and so I'm going to come over to Gemini going to paste in this prompt and uh that I think is pretty awesome i'm also at the end of this I want to I want to just I want to give Jim and I all the information possible so I'm going to actually come back up here and I'm going to share the actual raw deep research because it summarized this research in my prompt but I I find this is another tip that the more context you provide the better and so I'm going to copy and paste this back over to Gemini no magic tricks here and then you can see I'm in gemini.google.com and I have picked 2.5 Pro experimental the brand new new the best model that Google has and now we're going to see and we're going to see it together and it's going to crunch all the information I give it and now it's thinking and a reasoning model you will see what it's doing here it will always show you one that it is thinking and you can look at its thinking so you can look and see hey here are the different things it needs to do i need to understand the requests the user is asking of me deconstruct the product information structure a marketing plan so it's it's telling you like that's the work it's doing and I'm keeping a timer on all of this this is pretty quick it's we're doing this in real time this is like I think a minute or so so very fast time to come up with a strategy here and so now if you've watched the show before and again if you're first time hit like and subscribe if you like what you're seeing hit like and subscribe what you're going to want to do is now do a review and I'm going to give you my honest breakdown of like as a marketer do I think this is good do I think it's okay do I think "Oh man I would just could totally redo this." And then I'm going to give you a summary of how I think this compares to other strategies that I've done in all the other models other versions Gemini Claude Chat GPT everything historically I've really liked chat GPT 4.5 or 01 Pro or Claude 3.7 for marketing strategies i felt like those have been the best models for building marketing strategies so let's see we've got HubSpot Breeze customer agent B2B marketing strategy campaign it's giving up me an executive summary this marketing campaign aims to establish HubSpot Breeze customer agents as a leading AI powered support solution for mid-market companies and enterprise solutions it's going to leverage our seamless integration multi- channelannel strategy blah blah blah great okay it gets basically it gets the assignment now target audience and segment mid-market one to 2,000 employees got that right enterprise 2,000 plus employees i didn't tell it that it through the deep research and through all the information it has about HubSpot it's able to come up with that showing key industries yeah these are these are looking like some really good key industries for us key decision makers personas i didn't tell it to break it out out personas this is a good example of wow it's doing some really really great reasoning customer service uh VP of customer service support managers CTO CIO head of IT CEO business leaders these are all the right personas these are all the type of people who be making a decision about the the product so so far very good work in terms of setting the stage for a campaign now value proposition and core messaging uh the core value proposition is effortlessly scale your B2B customer support with Breeze agent an intelligent seamless integrated chatbot that delivers trusted onbrand 247 automated service using your existing knowledge very good i I'm I'm very much aligned with that key messaging pillars effortless setup trusted so at HubSpot we build products that are easy fast and unified and so what I'd want to and that's kind of the positioning on our website that's what you would understand and so I want to see if it's getting that oh integration unified yep ease of use yep trusted and accurate scale efficiency reduce cost enhance satisfaction it kind of got the fast but it definitely got easy and unified so like generally pretty good like I would probably go in and edit a few of these value props but like it's not like oh gosh it totally missed the mark so far I'd say this is better than most of the experiences I've had in building a strategy in an AI product and now well I like this it's doing tailored messaging snippets for the individual kind of levels of decision makers for CTO's for managers for VP i like that i've never seen an AI model do that and I like that a lot channel specific strategy now this is where the rubber meets the road i love a good channel specific strategy and so I want to understand is it actually good at this so website oh we're gonna have a dedicated landing page and it's giving me the content which is compelling headline and what's great is I could go and highlight any of these and ask it to like give me the whole landing page say give me all of the text and info for the landing page and so while it is making that let's go back through what is a very detailed strategy right and so it's showing you blog articles benefits of AI chat bots for B2B support how to scale support without scaling cost breeze versus competitor these are smart reasonable things what they're not is like very thought leadership high point of view things and I think if I had dropped a section of like this is what we believe this is why we're different here are our provocative takes on the market I think all of this would be much better and that's something if I was iterating on this strategy one thing I would do so we've got case studies and testimonials social media strategy interesting it's it's giving us an opinion primarily LinkedIn and it's showing you what the and it's saying short form videos on LinkedIn that is very savvy no one has done that yet like as a marketer who's in the game I can tell you that there is arbitrage in short form videos on LinkedIn because LinkedIn's pushing its video product we're doing a lot more with video so to have an AI model pick up on this and the importance of this very very good uh LinkedIn ads I I would say traditionally these models are probably worst when it comes to ads in terms of where should they place them for effectiveness so it's saying some LinkedIn ads here we we have hit or miss experience with LinkedIn uh just because sometimes the costs are really high on LinkedIn versus maybe Google or Meta or other platforms but it's giving you like if you were not an expert marketer I will tell you right now this is very good like if you were running a small business and you're like I don't know what to do i just need to do this if you literally followed this advice you would be better you'd have a better marketing campaign than like 80 85% of companies out there and that's like that's a really good that's a really good place to be at it's even covering retargeting giving me more sophistication here which I like it's giving us our content pillars thought leadership is which is interesting it has an interesting angle again I think if I had given it an interesting angle it would have been better uh use cases and ROI so far uh measurement optimization and KPIs i love that how to optimize so running AB tests refine audience targeting i didn't give it a budget intentionally because I just wanted to see what it would do and it gave me an allocation of where we should spend our money and time and like it's not wrong would I would spend a little bit more on content and social less on ads but it's it's like directionally pretty good it's giving us a timeline and project plan overall overall very very good let's see what it did on the landing page okay it then gave me the entire landing page that I could then go and edit and it's it's holding place it's telling me what type of visuals it needs it is giving me a product solution section so I can literally go through each of the sess sections on this plan and just say build it for me and I'll have one massive thread of an entire marketing campaign it's not just a strategy it's actually a campaign builder and I think that's one of the differences with these new really advanced models is the older models were good at like helping you organize structure give you like an outline then they got a little smarter and they could actually like do a pretty good strategy for you now they could do the strategy deep enough and then they could build out the different assets at a good level of quality for each part of that strategy like this is a very indepth breakdown of this landing page and exactly what you would want to do social proof and trust section use case snippets like this is basically like a prime time product page like if you're doing good product research and product marketing this is the type page you would build so what do I think i think the Gemini 2.5 has built the best marketing strategy that an AI that I have worked with has done to date and I think unequivocally this is the best model if you were going to take a really good prompt and really good research like we started with remember those are key and turn it into not just a full-on marketing strategy but a full-on campaign i think Gymni 2.5 can be your entire marketing campaign builder you can take all of this go build it in a tool like HubSpot and get it out the door very quickly like if this was just me I within one to two days could have everything built for this entire campaign other than the visuals and I'd probably go over to chat GPT40 image and do the visuals and maybe next time that's what we'll do on a future show is we'll take like a core asset and show you how you actually build it real time drop a comment down below if you if you'd want to see a show covering that uh it's pretty awesome so I would highly recommend if you haven't try Gemini 2.5 it is free which is mind-blowing because Google's trying to pick up some market share they want to be a leader in this AI race and right now if you are trying to grow your business there's a huge arbitrage and that arbitrage is that you can go use Gemini 2.5 for free to build great marketing strategies and to build the V1 of all those assets that you can then go edit the copy put a tool like HubSpot and get out to your customers which is really really remarkable so check out 2.5 hit like subscribe if there's any questions you have leave those in the comments we'll see you really soon on Marketing Against the Grain this data is wrong every freaking time have you heard of HubSpot hubspot is a CRM platform where everything is fully integrated whoa I can see the client's whole history calls support tickets emails and here's a task from 3 days ago I totally missed hubspot 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