Transcript for:
Understanding Animation in User Experience

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Sponheim](https://www.nngroup.com/articles/author/caleb-sponheim/) * [Evan Sunwall](https://www.nngroup.com/articles/author/evan-sunwall/) * [Samhita Tankala](https://www.nngroup.com/articles/author/samhita-tankala/) * [Bruce Tognazzini](https://www.nngroup.com/articles/author/bruce-tognazzini/) * [Huei-Hsin Wang](https://www.nngroup.com/articles/author/huei-hsin-wang/) * [Nate Wearin](https://www.nngroup.com/articles/author/nate-wearin/) * [Kathryn Whitenton](https://www.nngroup.com/articles/author/kathryn-whitenton/) * [Amy Zhang](https://www.nngroup.com/articles/author/amy-zhang/) * [Mingjin Zhang](https://www.nngroup.com/articles/author/mingjin-zhang/) Animations Are Distracting! =========================== **Summary:**Moving UI elements attract attention, which often means distracting users from accomplishing their primary goals. Some types of animations are more distracting than others, and it's important to match how attention grabbing the motion is to the context and user needs. **2 minute video by**2018-11-30 2 Aurora Harley* Aurora Harley **Topics:** animation,Visual Design * Visual Design[Visual Design](https://www.nngroup.com/topic/visual-design/) Share this article: * [](https://twitter.com/intent/tweet?url=https://www.nngroup.com/videos/distracting-animations/&text=&via=nngroup) * [](http://www.linkedin.com/shareArticle?mini=true&url=https://www.nngroup.com/videos/distracting-animations/&title=&source=Nielsen%20Norman%20Group) * [](mailto:?subject=NN/g%20Article:%20&body=https://www.nngroup.com/videos/distracting-animations/) * **Share this video:** * [X (Twitter)](https://twitter.com/intent/tweet?url=https://www.nngroup.com/videos/distracting-animations/&text=Animations%20Are%20Distracting!&via=nngroup) * [LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://www.nngroup.com/videos/distracting-animations/&title=Animations%20Are%20Distracting!&source=Nielsen%20Norman%20Group) * [Email](mailto:?subject=NN/g%20Video:%20Animations%20Are%20Distracting!&body=https://www.nngroup.com/videos/distracting-animations/) [](https://www.youtube.com/watch?v=mqyBPuq3enI "Animations Are Distracting! on YouTube (new window)") Enable cookies to watch NN/g videos **Related Article** [Animation for Attention and Comprehension](https://www.nngroup.com/articles/animation-usability/) Moving elements are a powerful tool to attract users attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics. **Video Author** Aurora Harleys research and consulting experience includes organizations in a variety of industries, such as ecommerce, travel, healthcare, and B2B (business-to-business). Aurora combines her background in front-end web development and UX design to inform her work, creating effective designs that balance technical, business, and user needs. * Share: * [](https://twitter.com/intent/tweet?url=https://www.nngroup.com/videos/distracting-animations/&text=Animations%20Are%20Distracting!&via=nngroup) * [](https://www.linkedin.com/shareArticle?mini=true&url=https://www.nngroup.com/videos/distracting-animations/&title=Animations%20Are%20Distracting!&source=Nielsen%20Norman%20Group) * [](mailto:?subject=NN/g%20Video:%20Animations%20Are%20Distracting!&body=https://www.nngroup.com/videos/distracting-animations/) Learn More ---------- [Subscribe to the weekly newsletter](https://www.nngroup.com/articles/subscribe/) to get notified about future articles. ### Videos * [](https://www.nngroup.com/videos/visual-design-principles-in-action/) [Visual Design Principles in Action](https://www.nngroup.com/videos/visual-design-principles-in-action/?lm=distracting-animations&pt=youtubevideo) 6 minute video * [](https://www.nngroup.com/videos/card-view-vs-list-view/) [Card View vs. List View](https://www.nngroup.com/videos/card-view-vs-list-view/?lm=distracting-animations&pt=youtubevideo) 5 minute video * [](https://www.nngroup.com/videos/cyclical-design-trends/) [Why 90s Designs Are Coming Back](https://www.nngroup.com/videos/cyclical-design-trends/?lm=distracting-animations&pt=youtubevideo) 4 minute video * [](https://www.nngroup.com/videos/ux-animations/) [UX Animations](https://www.nngroup.com/videos/ux-animations/?lm=distracting-animations&pt=youtubevideo) 4 minute video ### Articles * [Change Blindness in UX: Definition](https://www.nngroup.com/articles/change-blindness-definition/?lm=distracting-animations&pt=youtubevideo) * [Scroll-Triggered Text Animations Delay Users](https://www.nngroup.com/articles/scroll-animations/?lm=distracting-animations&pt=youtubevideo) * [Timing Guidelines for Exposing Hidden Content](https://www.nngroup.com/articles/timing-exposing-content/?lm=distracting-animations&pt=youtubevideo) * [Microinteractions in User Experience](https://www.nngroup.com/articles/microinteractions/?lm=distracting-animations&pt=youtubevideo) * [Bad Icons: How to Identify and Improve Them](https://www.nngroup.com/articles/bad-icons/?lm=distracting-animations&pt=youtubevideo) ### Research Reports * [- Vol. 4: Intranet Branding, Visual and Interaction Design](https://www.nngroup.com/reports/intranet-branding-interaction-design/?lm=distracting-animations&pt=youtubevideo) Subscribe to Our Newsletter --------------------------- Get weekly UX articles, videos, and upcoming training events straight to your inbox. 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