Key Points from Domain Selling Lecture
Introduction
- Presenter: Chris from Media Options
- Focus: Helping companies acquire raw brand versions through domain names
- Websites to visit:
- mediaoptions.com
- chrissecker.com
Main Topic: Why You're Not Selling Your Domain Name
- Key Reason: Lack of understanding of who your domain attracts.
Common Misconceptions
- Sellers often target big companies (Amazon, IBM, Salesforce) who already have established brands.
- These big companies are less likely to invest in additional domains unless it's for defense, which holds less value.
Domain Strategies
- Four Strategies: Brand, Sub-brand, Marketing, Defensive
- Big brands are typically not interested in creating new sub-brands or marketing campaigns with your domain.
Understanding Domain Value
- Defensive Nature: Companies value domains less if only used defensively.
- Usage: Domains used for branding or sub-branding hold higher value.
Types of Domain Buyers
-
Hobbyist
- Budget: $2,000 - $4,000
- Limited use, mostly for personal or small-scale projects.
-
Solo Entrepreneur / Local
-
Regional / National
-
Legacy
-
Hybrid Entrepreneur
Pricing Strategy
- Align domain pricing with the type of buyer it attracts.
- Understand the market and buyer scale to avoid overpricing.
Practical Advice
- Be honest about the attractiveness and realistic market for your domain.
- Avoid targeting unsuitable buyers to prevent negative responses.
Additional Resources
- New Book: Domain Name Broker Secrets
- Available at domainnamebrokersecrets.com
- Valuable Links:
- Chris's site for determining domain value
- Media Options site
These notes summarize the essential information about why many domains do not sell and how to assess and target the right buyers to increase sales success. Remember to align your domain strategy with the appropriate buyer type and understand the realistic value and market of your domain.