Cheffy Robotics Presentation Notes

Overview

• Presenter: Assaf
• Request: $500,000 for 4% equity
• Product: Cheffy, an embedded robotic chef
• Target Audience: Busy parents who want healthy meals but struggle with cooking

Key Features of Cheffy

• Meal Planning: Cheffy assists with meal planning and cooking
• Nutrition Tracking: Keeps track of nutritional information
• Grocery Ordering: Automatically orders groceries needed for meals
• User Interaction: Cheffy is controlled via an app, allowing customization of recipes
• Ease of Use: Just a weekly restock of ingredients required

Demonstration of Cheffy

• Sample Dishes:
  • Spanish Paella
  • Spicy Ratatouille
  • Tofu Tikka Masala
• Customization: Users can specify servings and schedule cooking through the app
• Cooking Process:
  • Cheffy dispenses and weighs ingredients to cook
  • Refrigeration module for fresh ingredients
  • Works with standard kitchen appliances, primarily induction stoves

Cost and Market Strategy

• Pricing:
  • Value-engineered version: $9,500
  • Premium version: $40,000 - $50,000
• Sales Status:
  • Currently pre-revenue, but have a $500,000 letter of intent from a kitchen remodeling company
• Marketing Strategies:
  • Social media and organic marketing
  • Partnerships with builders, designers, and celebrity chefs

Manufacturing and Integration

• Manufacturing Plans:
  • Raising funds for manufacturing
  • Cost to produce:
    • Materials: $1,500
    • Labor: $1,000
• Technology:
  • Patents pending for the entire robotic system
  • Integration of off-the-shelf components with proprietary software

Investor Feedback

• Concerns about execution and market adoption
• Suggestions for licensing with established kitchen appliance brands
• Importance of maintenance and customer service
• Kevin "Mr. Wonderful" O'Leary makes an offer: $500,000 for 15% equity
• Final deal made for 12% equity, sealing the partnership with Kevin O'Leary

Conclusion

• Assaf expresses optimism about the partnership, believing it will open doors for Cheffy in the market
• Emphasis on the unique offerings of Cheffy and potential for growth in the high-end kitchen market.