[Applause] first into the tank is a product that takes cooking into the [Music] future hi sharks my name is Assaf and I'm here raising $500,000 for 4% equity in my company cheffy robotics wow sharks we all know how hard it can be to cook healthy fresh meals while juggling our busy life how many millions of parents around the world care about the nutrition of their families but they hate cooking don't know how to do it don't have time to do it or just plain suck at it but what if all of that could change what if cooking was so easy you could literally walk into your home and talk to your kitchen nice sounds like science fiction not anymore forget self-driving cars and start thinking selfcooking kitchens introducing cheffy the world's first embedded robotic chef from meal planning and cooking to tracking nutrition and yes even ordering the groceries cheffy will do it all here's how easy it is to use just once a week you'll restock ingredients then open the cheffy app to place in order cheffy will do the rest weighing combining dispensing and cooking so sharks who's ready to bring personal private chefs to everyone with cheffy oh my you got to show us got to show us how it work oh of course let's do it in front of you are three dishes that cheffy prepared we have Spanish paa spicy ratou and tofu Tika Masala so cheffy made this yes and as my mom would say beton which means Bon wow it's good P's good the chicken p is amazing can you add like spices and stuff of course of course so you can customize it here based on an ingredient if you're allergic to anything and so forth this tastes great let's see it work all right I'm going to customize the recipe I'm going to select the number of servings I can even schedule it I'm going to say right now and cheffy receives the order that Curry is delicious really good isn't it really it's my favorite Tada just like magic what cheffy comes out of your counter and the first thing it does it picks up the lid of the cooker it's going to invert it no way it seems unbelievable the future is here Barbara wow cheffy has made a two parts upper and lower the upper stores and dispenses ingredients the upper fits into a standard upper kitchen cabinet okay right what's it doing now so right now it's dispensing and weighing so it goes under yep and based on what you put in the app it's going to put the materials in correct what about fresh things like proteins right so the left side is refrigerated so we have a refrigeration module built specifically for cheffy but you're not ordering from you no we're a robotics company for the groceries that's a subscription model one of them is integration with instacart or Amazon Fresh you're in the robot business that's what we do we do the tech so now it has the material what's it doing pour it right into the cooker is that a standard cooker or yours we don't reinvent the wheel we're not here to build a cooker we're here to build a robotic ecosystem that automates your appliances so it's a vending machine connected to a bowl far more than that but yes if it looks that simple then we've done a great job in hiding the complexity it works with any stove top no so these are cookers they ins but these are yours correct it's an induction cooker okay so it's all Incorporated all Incorporated you can install these in any modern kitchen on the planet so what is this going to cost me if I say I love cheffy I saw it on Sharp tank I want the whole thing including installation and I hope a maintenance contract there a lot of moving Parts what's that going to cost me for the value engineered version of sheffy as low as $9,500 is what we want to launch with 10 grand right all the way up to that's 10 grand yes everything I see here the refrigeration will probably not be included in the 10 grand because it goes from 9500 all the way up to a premium version which we want to which is how much is the premium version we're thinking it's between $40 and $50,000 holy God so 40 to 50,000 what do I get that I don't get at 10,000 so you would get more ingredients right so you'll be able to make a lot more things so how are you going to bring this to Market have you done it yet have you sold any if you have what are your sales what does it cost to make one what does it cost to acquire customer the numbers yeah that's what I want first of all we are pre-revenue okay we haven't launched we have a $500,000 signed Loi from a high-end kitchen remodeling company already in Palm Springs now in terms of where we're going we're going all in with social media and organic marketing and we've also shown this already to builders designers high-end kitchen appliance companies like wolf Subzero I presented this a year and a half ago face to face with one of their uh top execs he loved it is the idea with someone like Subzero that they would Rebrand this that would be a licensing plate okay is that your go to market it's not it's not necessarily so everything is on the table that's the beauty let's talk about strategic Partnerships with celebrity chefs right Partnerships with Builders designers every person I've shown we've been hosted by high-end designing locations in Austin Texas what do you mean you've been hosted you you've actually installed these units so we've installed three total so one in our Investor's home one in our q and now you're seeing this so so why haven't you shipped already because I I don't want to overpromise underd deliver I going to do the opposite that's the sales pitch right why specifically are you not shipping yet oh we're not shipping which is why we're here we're raising 500,000 to get to manufacturing how much have you raised so far $450,000 and I injected 90k of my own money as well for the $10,000 unit what's your cost to make it about $1500 materials 1,000 in labor so let's just be clear here you're not a robotics company you're an integration company you're taking offthe shelf or stuff you've licensed and you maybe you've written some software and you have some IP and you're doing that to integrate it right you're not manufacturing the individual components is that true that's a great question so we are a robotics company we have a patents pending in the US and abroad specifically for the entire system the custom parts and the embedded form factor I spent 8,000 hours on this I've learned everything from mechanical engineering three printer I slept under the 3D printers in the office for weeks to get this done so yes we're not producing the motors but we're absolutely creating the entire robotic system that's an integrator there's nothing wrong with that nothing wrong with that no I'm not saying there's anything wrong but you got to say who you are and what you're doing and what's working what's not working because if we're going to understand how you get to a product we have to understand why you're not already there if you truly created something that is so differentiated so unique when you're in an industry when everybody in their brother seems like is coming out with a new robotic bace system there should be so much money being thrown at you that you can't even keep up with it well but and now I see you're trying to find the hole in my story right there I see a thousand holes I don't see any I I have a question a hole I want to buy the product I want to put it in my Miami Kitchen who's going to maintain it for me when it stops working because it's such a simple elegant system we can actually piggyback on platforms like task RIT oh you're killing me all they need is Plumbing the plumbing experience a handyman can install this main let me clear the deck um it sounds sexy definitely I was like whoa you know this is something I'd love but I really don't trust the execution I'd be afraid to call and say mine is broken so I'm out you have the other sharks I I regardless of what you've built or haven't built from an IP perspective it's a beautifully designed integrated machine I'll give you that thank you but if I don't want to cook there's lot lots of other services where people can make well prepared food packages that show up that don't cost 10,000 I just don't know if I see the market I'm out let me tell you guys a Qui do you have one of these in your home yeah in our HQ you use it every day not every day but we've Ed it a lot and let me tell you the experience and what do you do if you want to bake potato order a new Breeze I'm serious I want to hit the market with something that's beautiful can make you hundreds of dishes from scratch but yeah I can't make you everything on the planet but we can make a lot of potato dishes you're like all inventors right you are so excited you are so passionate but I don't understand how well this will adopt and maybe I'll be kicking myself down the road but for today I wish you good luck but I'm out I'm not worried about the price of this I know how the other sharks are but I know there's a high-end market for tricking out kitens because I buy Sub-Zero products that's why I was interested in hearing more about the Subzero deal because because if they take it over Rebrand it and provide their maintenance contract that would be interesting but I I'm choking on the 4% I mean the next time you raise money I get deluded we are here open to negotiation look I'll make you an offer I don't care if you like it or you don't I'll give you the 500,000 I want 15% thank you for that offer yes it's reasonable s i I'll simplify things I think it looks great conceptually makes sense technically not quite sure whose pieces and parts you integrated but the reality is there's no way you did it from scratch and created everything in a couple years for $450,000 the fact that you think it's so crazy that we did this tells me that Holy yeah we have done it no that's not what I'm saying at all I'm saying you haven't said anything about the technology at all you've described it and you've sold the the value proposition which is great but I know a little bit about robotics I know about you know operating systems and I know about integration if you want I can shut off sales go Technical and geek out with you from now until for an hour okay oh please don't that's are you going to do this steal or not do it anyway I'm out so I am the only Chef up here I'm a real Chef I'm I'm putting myself out of business Mr Wonderful yes can I counter you with 8% no no the journey is binary on this thing I think the only way to actually make this work and sell hundreds of thousands of installations is with licensing and you're going to find that out without me or with me because the maintenance is going to be Paramount you be you go down to 12 no ooh it's a tough shark I know 125 does it really make a difference I'm trying to save um all right Mr Wonderful we got a deal wow congrats Kevin Let's uh let's focus on how we can actually make some money let's go and see Subzero congrats congrat thanks guys I think Mark is going to absolutely regret missing this opportunity with cheffy but Kevin is a perfect match he understands the space he has connections he understands strategic moves that sheffy could could take and I'm super excited to work with somebody of that caliber