Tom Ferry Show - Episode 292: 100-Day Prescriptive Plan to Dominate the Marketplace

Introduction

• Discusses a 100-day plan to dominate the marketplace
• Emphasizes the importance of frontloading marketing efforts
• Mention of election cycle noise and decreasing interest rates

Reasons for Frontloading Marketing

• Election Cycle: High noise from election ads (TV, radio, direct mail)
• Interest Rates: Rates are decreasing, leading to more mortgage applications
• Pent-Up Demand: Shift from “want to move” to “need to move” market
• Lack of Inventory: Contributing to market dynamics

AI Marketing Academy

• 4-week virtual intensive course
• Focus on integrating AI into marketing strategy
• Covers basics to advanced AI tools and real-world tactics

100-Day Challenge Details

1. Weekly Email Campaigns: Identify Potential Sellers
   • Send one email per week to identify potential sellers in your database
   • Examples: Name your price email, how much equity have you gained email
2. Zillow Zestimate Marketing Campaign
   • Do 2-3 campaigns per day, using Zillow's Zestimate history
   • Engage clients with screenshots and conversation starters
3. Open Houses Commitment
   • Do 20 open houses in the next 14 weeks
   • Knock on doors around the neighborhood before each open house
   • Conduct 3-5 mega open houses for new listings, invite neighbors
4. Just Sold Campaign
   • Send “Did you hear about your neighbor?” mailer with QR code
   • Create a landing page with detailed sale information and a CTA
5. Challenge Yourself to Be the Best Version of You
   • No excuses for the next 100 days
   • Call people in your database and around recent listings/sales
   • Maintain a massive bias for action and commitment

Closing Remarks

• Importance of a bias for action
• Encourages rallying colleagues, title executives, loan officers, and managers
• Strength in numbers for collective success
• Call to action: leave a comment or gather a group to commit together

Additional Resources

• Mention of other resources: Jason Pantana, Marketing Edge, Tom Ferry Podcast Experience, Mindset Monday