looking for a prescriptive plan for the next 100 days to dominate in your Marketplace you're going to love Today's show Welcome to the Tom fairy show hey welcome back to the Tom fairy Show episode 292 thank you so much for watching by the way would you put in the comments have you been a longtime viewer of this show right are you new to this show let me know below I would love to see your feedback and comments now I have been talking a lot about this concept of as the rates slowly come down if your marketing and lead generation pipeline is cressing this way and the rates are going this way you're going to have an unbelievable second half of the year but if you don't if you don't do the work if you don't frontload all of your marketing like we've been talking about over the last several weeks you're going to find yourself behind the eightball so so I've been saying there's a lot of reasons why you should Front Road Front Road front load let's not even edit let's just keep and I love that I said Front Road there's a lot of reasons why the first is of course it's obvious whether you're in the US Canada the UK Italy we're in an election cycle and it's noisy right now so if we don't do a lot of marketing right now you're simply going to be muted out you're going to be muted out by their television ads their radio ads their direct mail their phone calls so we need to do more as we've discussed the second part of that is we're seeing the rate drops in the US we just had it happen suddenly rates are in the six we have a massive flurry of new mortgage applications which brings up the third part we know there's a massive pent up demand to buy a home right now we went from being in the want to move Market when the cost of money was really inexpensive to a need to move market and I will say to you as the late great Steve hary my mentor said when the rates hit the fives in the second half of this year the Market's going to go bananas so we have to spend our time early doing the things that give us the highest number of potential buyers and potential sellers to work with a really robust lead pipeline if you will and of course the fourth converging force is the lack of inventory so all these are all the reasons why you know you must do it but that's not why you're watching you're watching because you wanted to get my 100 day prescriptive plan marketing is ever evolving and with the emergence of AI the change is faster than ever adapt quickly to AI driven marketing strategies or risk falling behind this is precisely why we've created the AI marketing Academy a 4-we virtual intensive tailored to integrate AI seamlessly into your marketing strategy you'll start with unraveling the basics of AI then you'll get to grips with essential AI tools and finally you'll learn how to incorporate these tools into effective real world marketing tactics space is limited don't miss your chance to be a part of the future so as you know I travel around the country and around the the world and I'll go on Instagram and say who's got a question and the question I was asked recently was all right you keep selling telling me to frontload and you give me these examples but will you give me an actual plan and I did it on Instagram and I'm sharing it with you today so I said here is your 100 day challenge your 100 day challenge so if you and I are sitting together one-on-one I'd put my hand on your shoulders and go this is exactly what I want you to do in addition to what you already do for the next 100 days here's what I wrote down number one you're going to send one email a week that elegantly identifies potential sellers in your database you're going to send one email every week that that gets people to raise their hand and say yeah you know if I could sell my home for 700% more than my zillow's estimate I'd be interested the name your price email the how much Equity of you gained email all these things that I've been sharing with you you're going to send one of those every single week to just identify the hand raisers right in an elegant way in a valuable way right all the things that we Shar during the 100K program same stuff number two I wrote down what if you did the Zillow zestimate marketing campaign for the next 100 days but you were strategic and saidy I'm going to do two or three a day like that would be it like you'd get through like 200 or 300 which would be bananas most of my best clients were unable to do that and they booked eight a listing eight listing appointments on average doing exact exactly what I'm sharing right now so you go on Zillow you type in your client's address and you take a screenshot of it or the more advanced version now Zillow is now given us zestimate history write that down zestimate history where you can see how much the home has improved and maybe I just take a screenshot of that today and say I've got my opinion about your price what do you think I've got my opinion about this price or these estimates what do you think the bottom line is this it's another elegant way to have an interesting conversation about what matters to them the value of their home but you and I both know it's just a conversation starter it's just a conversation starter so every week I'm going to send an email I'm going to do two to three zillow's estimate zillow's prices are wrong let's have a conversation if you want to know the real value you're going to find a bunch of hand raisers number three here's what I wrote down what if you did 20 open houses in the next 14 weeks what if you did 20 but Tom I don't have you know enough go to other agents in your office and say Hey or if you're a rockstar agent like so many of my clients and you're not holding enough open houses make the commitment to do so 203 whatever that number is but make it a big number make it a commitment make the commitment that not only am I going to do the open house but I'm going to go knock on 10 doors to the right 10 doors to the left the 20 houses across the street introduce my myself to the neighbors invite them to come check out the property have a conversation with them about pricing as an example does that make sense now I also wrote down what if you did three to five Mega open houses every time you take a listing every time you take a listing don't just do an open house invite all the neighbors figure out who's your next seller by inviting all the neighbors to come to the house maybe do it from 1:00 to 2:00 or from 11:00 a.m. to 1:00 and then do your for the public open house if you've ever done a mega open house before will you leave a comment below if you've ever done a mega open house leave a comment below and if you're watching this for the first time you're on my YouTube channel just type in mega open house we've done a ton of training around this there's what you do before there's what you do at and there's what you do after but here's what people will tell you when you do Mega open houses you're going to find sellers that's the focus here you're going to find sellers so I'm looking for you in the next 100 days the next 14 weeks to make a big commitment around open houses but not just opens Mega also every time you launch a new listing and knocking on doors around the neighborhood maybe what you do is you take the Zillow zestimate hey zillow's wrong you print it out on this property and say hey here's what zillow's saying I'll report back when we sell it what the real price was anything you can do to get in front of those neighbors is going to be valuable for you hey if you need need more marketing support emails text Direct Mail samples check out listing lead.com that's listing lead.com for all the marketing you need plus fresh drops every single month to give you more stuff to go generate more listings see you soon okay number four on my list every time you have a listing sell you're going to send a did you hear about your neighbor with a QR code see I've been traveling around the country and telling people all over the world that I think just sold cards are the stupidest mailer you could send let me say it to you again on the Tom fairy show just sold cards are the dumbest mailer you can send the worst thing you can send is listed and sold in five days got six offers sold for $11,000 above asking here's the price I have no reason to contact you you've given me no reason there's no there's no curiosity in that you've given me everything I want hey thanks good job throw it in the trash but what have you sent a a mailer and it just said did you hear about your neighbor and there's a QR code and when I hit that QR code I go to a landing page and when I get to the landing page it actually says here's what happened to your neighbor right we sold for $114,000 above asking price here's how we did it we did this and this and this and this and this and then we did this and this and this and this and this and because of our extraordinary ability to negotiate we're able to generate this and we got the seller two months to stay in the house and they sold at a price that was bananas and you tell the entire story and then there's a beautiful little CTA at the end that says would you like to hear more or have you had any thoughts of selling if so click here on Instagram and send me a DM here's my cell phone send me a text or fill out this form the bottom line is this agents that are sending this this did you hear about your neighbor with a QR code without your face on it without your face on it and on the back on the back it has the smallest amount of information that you have to have in case you're is currently listed for sale this is not a solicitation for your listing and here's my Dr number really small not your face not your brokerage sorry broker if you're watching this but the concept is it's non-branded I'm playing into the Curiosity and you're gonna kill it you're gonna kill it when you do this so you're going to do that every single time you make a sale between now and probably forever but certainly over the next 14 weeks that's the next 100 days and then I wrote down the following in closing what if you challenge yourself to be your best the no excuses version of you for the next 100 days what if you challenged yourself to be the best version of you the no excuses version of you for the next 100 days boy I can just think of so many benefits that come out of that like the the growth potential is exciting but I actually think about how you're then showing up for everybody else in your family how you're showing up for all your your friends inside the office suddenly you're that gal who's just disciplined and on a mission and we all know what that's like to be like this is what I'm committed to and you're falling through every day and you're doing the thing that gives you the power there's so many benefits what if you did it now I did write down a little note by the way it's 100% okay if you call everybody inside your database it's 100% okay if you called around any recent listings and sales and said did you hear about your neighbor right that's okay too hey they sold for $114,000 above asking price and here's the story like all of that is okay but here's the one thing that isn't okay not having a massive bias for action with the opportunities available for you in the marketplace today it's all about having a bias for Action it is about waking up every day with a commitment for the next 100 days to follow through and execute on this plan and be the best version of yourself so let me know if you're in put the comments down below there's no program to sign up for this is just me and you talking on the Tom Ferry show leave me a comment down below maybe grab four or five people inside your office rally them together and say hey let's do it together go to your title executive and say this is what we're committed to let's go go to your loan officer and say this is what we're committed to let's all do it together go to your manager and say let's do this together because there's strength and numbers my friend strength and numbers all right that's it 100 days let's get to work I'll see you next week on the next Tom fairy show take care hey if you like this content make sure you get back to my channel and check out Jason pantana this weekend marketing the Tom fairy podcast experience and of course mindset [Music] Monday