Unspeakable's YouTube Journey and Strategy

Introduction

• Channel Overview: 4 YouTube channels, 5,000 videos, 17 billion views, 35 million subscribers.
• Main Topics: Origins, milestones, strategies, and future plans.

Origin and Early Days

Birth of UnspeakableGaming (2012-2013)

• Channel Name: Named 'Unspeakable' for its uniqueness.
• Early Life: Freshman in high school, creative, disinterested in school.
• First Year Stats: 143 videos, 1.6 million views, 16,434 subscribers.

Year 1 (2012-2013)

• Lifestyle: Confused, poor academic performance, explored creativity through YouTube.
• Content Focus: Minecraft videos due to game’s flexibility.
• Results: Early success, realizing something was working without long-term thinking.

Year 2 (2013-2014)

• Content Shift: Moved towards unique content like “Top 5 Minecraft videos.”
• Growth: 201 videos, 9.5 million views, 91,000 subscribers.

Growth and Learning

Year 3 (2014-2015)

• Significant Milestone: Reached 100,000 subscribers.
• Content Strategy: Doubling down on popular video types, uploading 231 videos.
• Personal Dynamics: Balancing school and growing YouTube career.

Year 4 (2015-2016)

• Breakthrough: Uploaded 470 videos, gaining 174 million views.
• New Ventures: Started Unspeakable (vlog) channel.
• Learning: Importance of analyzing failures.

Year 5 (2016-2017)

• Expansion: Created UnspeakablePlays, focused on different Minecraft content.
• Hustle: Uploaded 869 videos across three channels, including vlogs.
• Strategic Shift: Concern over Minecraft’s longevity, focused more on vlogs.

Year 6 (2017-2018)

• Consolidation: 10 million total subscribers across channels.
• Strategies: Learning from both successful and failed videos.

Vlog Channel Growth (2018-2020)

• Strong Success: Reached 1 million+ subscribers on all new channels quickly.
• Content Quality: Focus on authentic, high-quality videos.
• Branding: Minecraft content’s market value versus real-life content.

Peak Success and Strategies

Year 7 (2018-2019)

• Shift in Focus: Learning from books and mentors.
• Authenticity: Moving towards genuine content ideas.

Year 8 (2019-2020)

• Performance: Over 5 billion views across channels; rise in authentic content.
• Lessons: Authenticity in content creation, avoiding staged videos.

Year 9 (2020-2021)

• Content Refinement: Fewer but better videos; creative combinations.
• Learning: Adapting successful ideas with originality.

Recent Changes and Future Plans

Year 10 (2021-2022)

• Channel Closures: Ending UnspeakablePlays and evolving UnspeakableGaming into a reaction channel.
• Focus Shift: Prioritizing high-value, real-life content; reducing video output.

Future Vision

• Long-term Goals: Building a more sustainable, diversified brand.
• Business Expansion: Media company focus, helping other creators.
• Key Insights: Emphasis on quality over quantity, strategic growth.

Conclusion

• Primary Lessons: Importance of adaptability, understanding your audience, consistent quality improvement.
• Advice: Focus on authentic, valuable content and long-term growth strategies.

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