after six years of videos why did you decide to end this channel it's so easy to make videos If so it's like why not just get rid of it now so what exactly was the drive for you to become a YouTuber a stupid little car and it's not just blatantly stealing another person's idea that's actually exactly what I did what does the future of unspeakable look like for you how long can I actually do this for this creator has 5 000 videos 17 billion views and 35 million subscribers across four YouTube channels but like all good things it all started with nothing today we're going to take a look at unspeakable's decade-long Journey on YouTube going in detail year by year from the Inception of his YouTube channel all the way to the present day a lot of your current audience knows you as the guy that makes these crazy Vlog videos but a lot of people may not know that you actually started out as a Minecraft Youtuber yes and which let me just say I feel like that is a rite of passage with creators uh Mr BEAST's very first video is a Minecraft video yep PewDiePie's very first video Yeah Minecraft video it's our very first video it's a Minecraft video so it's like a video game where you create things and then creators it just merges so yeah let's turn back time all the way to October 9th 2012. the birth of unspeakable gaming first of all why unspeakablegaming yeah um I mean the channel name we had a bunch of different ideas for names but me and my friends were just in school and we were trying to think of a unique word to go with and we thought of unspeakable and it was kind of a word that you didn't really hear people talk about very often so I just grabbed it it stuck with me and I just ran with it I didn't really think too much of it and here we are so so you mentioned you were in school with your friends at the time it's 2012. we're both freshmen in high school what was your overall lifestyle like yeah my lifestyle when I first started year one was I would probably say very confusing I had no idea really what I wanted to do but as a kid I was very creative so I always would like I would buy Lego sets but I would throw the manuals away and just build something just out of my imagination I would buy RC cars take them apart and try to make them faster like as a kid I was just always building things I was discovering and when I found out YouTube I thought it was so interesting that you could make a piece of content and share it with people and I was just so fascinated by it so in year one My Lifestyle was a little bit confusing because I found this thing that I really enjoyed yeah but I didn't really know what to do with it but I was also in school at the same time and I hated school at the time I was failing classes I was struggling to pay attention and um so it was a very confusing period of my life I I would say but I started just making videos and the more I did it the more I enjoyed it and I got better and better at it it was it was a very Discovery year it was just like okay I don't even know what kind of videos to make I was just like making like I have so many videos that I didn't even upload I would just pick them of like Lego sets and make them of like you know and then I found Minecraft and I thought Minecraft was a very interesting game to play because you could do anything in the game and make any type of video no matter what you could build whatever you could create whatever you could code something like anything you can think of you could build it in the game um that's kind of my lifestyle and then obviously like uh I ran cross country and track so um big Sports guy big not really no I I did play like football I tried soccer I tried for swim I hated all of them um just a big Minecraft player just a big Minecraft and running dude like that's just what I did and I liked running because I really liked the the team behind it like running with all the guys and like sweating and just you know feeling like you're gonna die after five miles it was just something fun like struggling together was was interesting but so what exactly was the drive for you to become a YouTuber like where did you find that inspiration were you watching other creators were you saying to yourself hey I want to be like that person yeah in the beginning I was watching other creators and I was kind of seeing what they were doing because that's kind of what you have to do in the beginning I think in the beginning of a Creator's Journey you focus a lot on seeing what other people are doing you kind of like do a style like them and you focus a lot on quantity and then over time you develop your own style and you start to focus more on quality because you become a more quality of a person a more quality of a Creator your content becomes better maybe more emotional you your ideas become greater sure but the only way you go from a quantity stage to a quality stage is just all the trial and error in between because you have to throw a lot of shots and see what sticks you know and we're going to be diving into all of that in the coming years yeah it's it's gonna get it's gonna get deep but just to you know get a little bit of insight on some of the data in year one from 2012 October 9th 2012 to 2013. you've uploaded 143 videos you had 1.6 almost 1.7 million views and 16 434 subscribers now seeing that sub count almost at you know 20K did you ever think you were going to hit 10 million subscribers on year one no not at all um here's the important thing a lot of creators and a lot of people look at a big number and they're like oh there's no way I'll never be that person I'll never hit 10 million subscribers or I'll never drive a Lamborghini or live in my dream house or oh I'm not that type of person I never thought that way but I also didn't it just wasn't in my mind for whatever reason I wasn't like because at that time in 2012 I was so focused on just the day-to-day stuff like I was just like okay let's just make a video today let's edit a video today like I wasn't very in the moment yeah I was very in the moment in the present I wasn't thinking I wasn't even thinking like a week ahead um I wasn't thinking a months ahead like like I do now I'm thinking five to ten years ahead um but on year one I didn't do that I didn't have that mindset I didn't yeah I didn't know what long-term thinking meant or any of that stuff but throughout the years I did did develop that so did I ever think I would make it to 10 million subscribers in that year in year one no it was not on my mind at all was there a moment at all where you said to yourself okay I'm at 16k I think I could you know make this platform much bigger I think that I actually actually take this somewhere yeah I mean I definitely had some like encouragement because 16 000 subscribe gaining 16 000 subscribers in your first year of YouTube was that's actually pretty impressive that was backed out yeah that was pretty that was pretty big so it was definitely it I was telling myself like okay something is working I don't know what is working but something's work something is and we're gonna figure that out and we're gonna figure it out in year two there we go so in year two you uploaded 201 videos yeah you gained 9.5 million views your sub count went from 16 000 to 91 000 you're about to hit that 100K Mark yep it's your second year YouTube and that's a 21 increase in subscribers and since he went from 1.6 million views to 11.1 million views that is a 560 increase in views do you know that that's actually crazy no I did not know it was 500 was there a certain video for you that you thought popped off or like was there a way that you changed the way you operate yeah what changed in your overall lifestyle that you think caused such a surge in success yeah they're definitely I think there was two main factors that caused this growth in year two and it continued into year three um as well but so one is like the economy of YouTube and the type of content I was making which is Minecraft content at the time in this year there was more demand for Minecraft videos than there was creators making Minecraft videos so it was very easy to get views easier than it is now at least yeah um for Minecraft content um so there was so much people that wanted to watch Minecraft stuff but there's only so many creators that were making the content and I thought to myself self because on year one I was just kind of looking and seeing what other people were doing and I was just like okay that dude did a review on this mod I'll do the same thing but I'll just do it in my own style definitely oh that dude played that Minecraft map I'll do the same map I'll just do it in my own style right and then I thought to myself if I keep following these other creators I'm never gonna stand out and be different right so that's when I started making different videos and I believe on year two here this is when I started uploading top five Minecraft videos yeah so we have top five Minecraft XP Farms dude looking at these videos the oh my gosh this is crazy top five Minecraft Hunger Games servers um so a lot of other creators at the time were making videos where they would just be like this is the best Minecraft XP farm right and they would just show off this crazy farm and I was like okay well what if I just get five of them or 10 of them and pack them all into one video so that was kind of like a compilation sort of thing that was my strategy um and that's what made me kind of stand out and there were still other creators doing that but they weren't doing it as much as I was doing it I doubled down on it I uploaded I don't know how many top five videos but I'm pretty sure it was like hundreds um I did every single top five Minecraft thing I could possibly think of and then after I made it I would make newer versions of it so I would make one for 20 or uh what year was this 20 2014. this is 2014. I would make one for 2014 then I would make one for 2015 on the top Minecraft mods and then I'd make one for the next year like and I would just keep recycling those ideas and making them better and just keep doing the same ones so that sounds like something that was kind of your key Focus to maintain that upward Trend what were some things that you did negatively and that you don't want to continue doing in the future oh yeah um I didn't take enough time to analyze why my ideas failed and I think a lot of creators do this I I would look I I would upload a video that failed and I'd be scared of it I'd be like I don't want to look at it I don't want to I don't want to touch it I don't wanna you know and I would just like let's just go on to the next thing right yeah and then when I uploaded a video that did really good I studied it so much I was like why did it do good why did it you know I looked into every little detail and tried to figure it out um but I didn't do that to the videos that failed and I think I missed so many lessons because you truly do learn so much more from your failures than you do from things that are successful I mean think of it like um like a basketball player right if you want to get really good at basketball how do you get good you throw a ton of shots yeah right and you can of course learn from the shots that make it in the goal but you're going to learn a lot more from the shots that don't make it and you're gonna figure out okay that shot didn't make it so I need to adjust a little bit okay that shot didn't make it so I needed to throw it a little less hard or whatever and that's just one of the things that I didn't do I I didn't and and obviously things still worked out for me um but I think I could have grown way faster yeah exactly way faster and that's something that we do now is we're always analyzing the successful videos but also yeah the failures I analyze the failures way more than I do the successful ones now because honestly there's not much to learn from a successful video um you know it's oh hey that was a great idea oh hey the intro was really good yeah you know take those lessons and keep reapplying them but the failures is what you can really learn from because you can figure out okay hey the audience didn't like that because of this or whatever so yeah that's something that I need to incorporate in short form but yeah so year three it's 2015. you finally reached that shiny silver plaque and I'm not talking about the new silver plaques I'm talking about the very OG you know silver play button on YouTube you hit a hundred thousand subscribers when you held that in your hand when you held it when you caressed it like a little baby what was going on in your head um was it like that feeling like dude I made it or was it like we got the silver let's go for gold let's go for Diamond I don't even know if they had Diamond at the time no I don't think they even had Diamond at the time but yeah it was it was a very special moment because at that time in my life year three was 2015. I was a year away from graduating high school and my parents and friends were putting a lot of pressure on me to you know go into college you know Go Get It Go Get a Job go do this and then I'm over here like wait I think this is working like I just hit 100 000 subscribers I think this is working I'm not making a lot of money right now I still don't really know what I'm doing but I think it is working and my mindset at the time was just like okay just keep going yeah just like like I said previously with the basketball player keep making the shots keep making the shots more accurate keep making videos keep learning from them um and yeah at this time I was I just doubled down on videos you know I went from in year two I did 201 videos in year three I did 231 the next year is crazy um yeah we're gonna get into that yeah but yeah I just I it was hard to stop because I was building that momentum yeah and once you have that momentum rolling down the hill it's like you don't want it to stop and um even with all the failures and all the videos I was uploading that were just flopping and flopping and flopping I would upload you know four five six videos fail fail fail and then I'd upload one that did really good and it would just be like a little boost of energy and I'd be like okay I think I got this yeah and then I'd fall down the stairs a couple more times and then I'd get back up and I'd be like okay I think I got this again so with all the pressure from your peers and your family you mentioned that we are about a graduate high school yeah were you super afraid of just like it was not gonna work out at all like you put so much time already into this but like what if one day it's all over yeah I wasn't really scared of failing I was more so driven by the fear of possibly not living my dreams yeah because in year three I began to get very passionate about YouTube I began to really really enjoy what I was doing and I began to think to myself this is what I was meant to do like you know because before I wanted to be um I wanted to fly airplanes that was like what I wanted to do and I was by year three I was like airplanes are completely out the window that's not happening I'm gonna be a freaking YouTuber so I think I was driven by the fact that if I don't go after this I am not gonna be living my dreams and the question that I had in my mind was kind of like what's gonna happen if I don't go after this like what's gonna happen if I just stop like what would happen would I just live a normal life and to me at the time and most people want normal life that's okay but I was just like I don't want a normal life like I want something crazy I want like millions of subscribers I want to like grow things and build things and this all I think stems from when I was a child and I just loved building things I was like okay let's grab the Lego kit let's throw away the manual let's build something that was not supposed to be built and I just had that drive like so deep in me and I was just like no not really scared of failure but I am scared of not living the life of my dreams whatever that looked like at the time which I don't really think I had a picture in my head I think I wonder what that looks like that's something I actually think about all the time is like and I've heard a lot of other people talk about this but like let's say when you die one day you get you it's it's not a comfortable thing to talk about but when you die one day you get to heaven and you know you knock on the door and they're like here is what you could have been I'm hoping that those two people align with exactly what I am because what if you know you don't chase that dream and you know they're like here's what you could have been you could have been all of these things but you're not like that feeling of regret was just like something that drove me and I was just like nah have to go after it I need to sell that to Netflix that's a cool story and at the same time with that was that momentum that was rolling too so it was like I just can't stop it's like there's there's no way there's no stopping oh yeah the momentum is super high this is actually the year one of your videos hit a million views which is the top 20 Minecraft mods so in HD oh sorry that was a big thing back then on YouTube there was not a lot of HD videos really so people would put HD in the title and people would click on them more I never even thought about that it it doesn't even you know hit my mind that we used to watch videos in in 144p and it was like HD to us yeah that's insane so how did you feel whenever you finally saw a video with a million views on it I mean I was I was super excited I think at that time I've uploaded what was that 500 plus videos I think five anywhere from 500 to 600 videos I've posted and that was my first one to hit a million that's insane over 500 videos and these were videos that I put hours and hours of time into these like summer videos were super easy to make some videos took me two to three days because I would also edit them as well I edited all of them I recorded them I planned them I figured out what to do in them like and a lot of these videos are super cringy right they're so old but we'll have to pull those up after like 500 videos it just felt so good to see a million views and also back then in 20 2015 yeah um a million views was a lot of views in 2015. now it's like oh you get a million views okay you could get it that's pretty good A lot of days you know it felt like I was on the top of the world this is yeah I think this is gonna work I think I don't think I know I know it's gonna work I don't think I have to go to college I don't think I have to work at McDonald's I think I think this is gonna work so the year now is 2016. this is year four of your 10-year YouTube journey and this is actually a big year for a few reasons and I'm gonna go through these a little bit individually here so in 2015 you uploaded 231 videos right 2016 you uploaded 470. you almost pretty pretty much doubled the amount of videos you uploaded your total views went from 21 million to 174 million views that's a 712 increase that is actually insane in subscribers you had a hundred fifty thousand subscribers and in 2016 you jumped up 616 and crossed the 1 million subscriber mark so you went from finally crossing a hundred thousand and the next year you finally crossed a million so that's just another plaque in your in your hands that you could just carry around like a little baby and I know we just graduated high school at the time so maybe you know you had a little bit more free time but what do you think caused such a surge in success here I think I'm looking at the data here this is 2016 and if you look at the data you can see from the previous year it was just the same videos it was top 10 top five top 25 top 10 Minecraft videos that's it if you look at all the top videos I made 470 videos that year that is insane all top fives pretty much all top fives this is crazy yeah that those were my best videos and I think that's just one of the things with momentum is it just once it's rolling it's going and it's going and it's going and it took you know five this is your five right no this is your four so it took four years to build this we're talking 406 we're talking almost 900 plus videos to build this momentum and I think a lot of creators are scared to hit publish sometimes and just go after it and I really wasn't I was just like I'm gonna do two videos every single day I'm gonna try to at least I'm gonna publish two videos every day and a lot of them are gonna be bad and a lot of them are going to be good and this is when I started realizing that hey maybe I should learn from the ones that do bad and I should double down on the ones that do really good and that's what I did I doubled down you can see all these top 10 videos I made the top 10 videos better I improved the thumbnails I made them more advanced I put a lot more time into them um and that momentum just kept rolling and I was also building a massive Foundation of Minecraft and top 10 videos so the views would just steamroll into the next year that's another thing that creators have to understand is like when you're beginning this journey as a creator the more videos you're posting the more momentum you're going to build and the bigger Foundation of views that you're going to build like I think total today we have published almost 5 000 videos but we have videos from four years ago that are still getting a couple hundred thousand views a year yeah right and that's just adding to the big number every single year so you build this massive momentum this massive Foundation of videos and that what we're seeing right here in this year is the effect of that it's the it's the compounding of just all of these great ideas and trying to stand out trying to be unique learning from the videos making them better making the intro shorter you know putting more interesting stuff in the beginning teasing the audience like slowly just learning cultivating um yeah I mean it was just 470 videos that actually is that's actually insane I did not know I uploaded that many videos like 470 videos and 153 million views dude the year before oh my gosh yeah the difference is insane you had 21 million total views in 2015 and a year later 174 million just on the Unspeakable gaming channel because in this year wow you also started what we know now as the Unspeakable Channel which is where you do all the crazy challenges um it's kind of the Vlog style content which is actually our biggest Channel today yeah and so that year you uploaded nine videos had 389 000 views 44 333 subscribers and what was really your thought process on starting this channel why not just put all the focus on the gaming channel especially after seeing so much success I mean what was it 174 million views 150 100 views yeah why did you think it was important to start this second Channel um on year four I had no reason for it to be important to be honest you just wanted to start another channel on year five and year six I had a better reason but on year four I just wanted to make another Channel and I knew I wanted to do vlogs yeah because at the time this was 2016 there was a lot of vloggers popping off making cool videos and I was just like all right let's do another Channel you know it's something new it's something refreshing it's something different from Minecraft yeah for sure um in year four I had no idea what I was going to do with this channel I just started it I started it I started making some videos and we're just like let's just see what happens um and you can even see it in that whole year I only uploaded nine videos so I didn't really do too much but the next year five is when uh when the purpose of that channel starts to come alive year five definitely you see the difference here year five is very very interesting is one of the biggest years in terms of uploads I believe I'm looking at the statistics right now and in year five we published 869 videos in one year across three different channels and I also started a new another gaming channel yeah so that's the third channel so now we have three you have unspeakablegaming you have the Unspeakable Vlog channel that you started in 2016 and now you've also started the Unspeakable plays Channel which is just a second gaming channel yep why why start another gaming channel so I mean great question so 20 I mean 2017 was just a year of hustle dude I was just I was so motivated that year I was so driven um I was 869 videos in one year across three different channels I was just non-stop non-stop every waking hour I was working I was editing I was Finding editors I was thinking of ideas like it it consumed me but it's honestly what it took to get that bump because I mean I gained on the Unspeakable gaming channel I gained 854 million views uh on the plays unspeakable plays Channel this is the first year I opened this Channel and we gained 189 million views and 1.3 million subscribers in the first year and the reason I was able to do that is because I knew exactly what I was doing I did everything that I did for the past five years on the Unspeakable gaming channel and I just put it on the plays Channel and did it all in one year and I focused on ideas that were a little bit different than the gaming channel so my audience that was watching unspeakablegaming wanted to come over to unspeakable plays and they kind of got some different content so I didn't make the same content well it was still Minecraft content but it was different so that's one of the reasons why I think it worked really well and then the Unspeakable Channel um the Vlog Channel we did 500 000 subs and 40 million views eight across 89 videos and the reason I started leaning more into the Vlogs is because I was actually scared of Minecraft I was making so many Minecraft videos I was getting so many views and all I could think to myself is what's gonna happen if this game dies which it's still thriving to this day it's still thriving but that's a good spectacle to have but I was worried because I was like I'm building all of this momentum I'm getting all of these views and a lot of other Minecraft creators weren't worried about it they were just like oh Minecraft's not gonna die and I was just like well what are you gonna do if it does if it does that what are you gonna do what are you gonna do you'd have to restart everything right your channel is going to die with the game and I was like so that's where I started the Unspeakable the Vlog channel the real life channel is because I wanted to start building something that my fans could go to so if Minecraft were to die I would I could just transition to that channel and forget about the Minecraft channels so that was kind of the idea um and I think that's kind of a testament to newer creators today I feel like they always want to Niche down into one thing but in my opinion I think you know kind of brought it in your content will yeah increase the longevity of your creator career yeah I agree with that but a lot of creators they need to Niche down in audience not content yeah because I think a lot of creators make a video and it's meant for eight-year-olds or 12 year olds and they're like this video is so sick all these 12 year olds are gonna love it and then they make another video and they're like oh this video is for 20 year olds and I don't want any 12 year olds to watch it that doesn't make any sense like and so many creators Do It um and you have to be you have to Niche down in your audience not your content because I have been making so many different videos and all the videos are so different they're Minecraft videos they're challenges they're this they're this they're this but there's a trend across every single video I've ever put out and it's for the same audience the same people that watch my Minecraft videos also watch my other Minecraft videos also watch my Vlogs they watch they watch everything right so I think a lot of creators get lost in that and it's okay if you want to expand to another audience but just understand what you're doing and understand what audience you want to make content for if you want to make audience for people that are in their 20s that love Tech then only do that and don't like make something that's for guys in their 40s exactly right because then you're just kind of like you're just in this space and and sometimes creators do that in the beginning because they're trying to find their footsteps and they're trying to figure out which is okay yeah which is okay but just understand that you really got to focus on what one audience in the long run and there is scenarios where you know you can have creators that have multiple types of audiences right like I think people that watch Casey neistat people in their 20s some teenagers maybe some older people too right so every Creator is different but a lot of creators are just all over the place yeah with what audience they're making content for and that's one of the things that I did I think year three or four I was making Minecraft videos and I was like Minecraft Minecraft and then I was like oh I should try Call of Duty and I should try this game and I should try this scary game and this this is this and I kept making all these videos about other games and I was just like hmm maybe my audience doesn't like this because they just weren't hidden as well it just wasn't hidden as well um and it was kind of killing my momentum too for sure so I was like I really just need to stick to my audience and what they enjoy definitely so well with that being said you uploaded 869 videos how do you prevent crater burnout I think this is something that a lot of creators are going through these days is there a moment where you're like dude you wake up you're in bed you're like I don't want to do this today like how do you avoid Creator burnout or did you experience it and then you get over it and because the way I do it sometimes I get burnt out and then I just drive through the rich people neighborhoods and I'm like oh man yeah yeah I go back home and I start recording like three tick tocks I'm like dude that's um that's actually exactly what I did I I'm not even gonna lie I so there was burnout is a very interesting topic because everyone's different everyone's wired different and everyone has different goals that they're trying to pursue yeah right my main driver was growth I was so obsessed with seeing numbers grow yeah I was so obsessed with seeing subscribers go up views go up that's literally the only thing I cared about and I was and it was unhealthy but I it's that unhealthy Obsession It's a Grind until you die yeah it created my success and I I think without that I would have grew a lot slower maybe could I could have grew healthier whatever that means but I think I needed it and I think it kind of just it just hit me as like really really hard work but yeah that's one of the things I did is I would always go to really nice car dealerships um to you know because sometimes you really gotta touch your dreams right and everyone has different dreams some people want a Lamborghini some people want a nice house some people want to travel the world or some people don't want any of those things and they want to run away from things right you're driven towards something or you're driven away from something so if you're driven towards something hey I'm driven towards a nice life a Lamborghini uh a lifestyle of Freedom or I'm driven away from hey I don't want to go back to my old lifestyle hey I don't want to have these old friends anymore hey I don't want to eat unhealthy anymore you're you're driving away from those right so for me for my specific case I was driven towards a Lamborghini I'm not even kidding every single day I looked at this car I watched videos I was a huge car guy and I didn't want a Lamborghini just to like show off like I didn't really care about that but it was just like a testament to the success and like yeah you're kind of driving towards I saw a Lamborghini as like oh you did something right in life right and a lot of people think materialistic things are bad a lot of people have very specific views on materialistic things I think they're great and I think you have to use anything to your advantage to get very successful because it is so so difficult and it's so mentally draining um that you have to use every ounce that you can get and I use that Lamborghini I squeezed every lemon drop out of that thing and I think this is actually the year I bought one as well I think it was in 2016. or maybe the end of 2015 but success is just so hard and I was going for just like a whole nother level I was like I'm not settling for average I'm not gonna do this and I wanted a I wanted a lifestyle that was just crazy I wanted to be able to do whatever I want I wanted to be able to buy whatever car I want work on my own time work on my own time if I wanted to go travel somewhere I could do it right then and there like and that is what success really feels like is freedom right like you're not pinned down by so many things yeah um whether it's financially or whether it's time wise like I said everyone has different things that drive them I was very driven by materialistic things some people are driven towards other things some people are driven away from things so you have to figure out that thing that drives you and you really have to just take it and squeeze everything out of it and for me that got me away from burnout whenever I got close to being burnt out um I would look at that thing I would go visit that thing I would go to car meets and see it in person I would look at it I would admire it I would dream about it I would like it was highly obsessive like everyone that come around me was like yo this is not healthy like you're like like what are you doing but at the same time you still got to be working too right you can't just look at a picture and think it's going to come to reality right you still got to put in all the hours so that was really mentally like pleasing for me I guess um but yeah man it's hard it's every person's so different and every person's driven by different things or driven Away by different things so you really get you got to figure out what works for you um but for me it was a car a stupid little car it's like the perfect analogy to avoid burnout your drive was towards a car come on now yeah it writes itself it's writing itself but uh let's go ahead and go into year six it's 2018 and across all of your channels combined you hit 10 million subscribers what kind of other goals were you setting in 2018 oh man what kind of other goals was i setting oh man it was just like don't stop that was really the only thing I was just like don't stop you're so far into this like you know I was making multiple six figures every month I didn't have a lot of like employees so I didn't have a lot of spending because I was just making all the videos myself and I don't know it was just keep going just consistency just keep going I really wasn't I what's crazy about all of this is I I think until year 2019 I did not start setting goals at all wow um but I wish I really really wish I would have done it a lot sooner but I just didn't set goals my mission was just to make more videos and better videos and grow and grow yeah that's it that was the only three things that were on my mind and I would think of so many ways to make them better make them faster make them you know higher maybe hire more editors to edit them faster pump them out quicker um did you have editors at this time I I believe yes yeah I definitely did yeah there's no way in the previous year there's no way I pumped out what was the year you hired editors I want to say it was probably year four year four that's probably because you have two different channels now yeah I want to say it was year four I think I had a friend of mine edit and then I started looking for people um dude it's crazy how the team grew over time oh yeah because you know now we're sitting at like 30 plus employees I think yeah and so that would be very interesting to see like year over year they see the growth of the company which is crazy because not a lot of people realize that being a Creator is actually starting your full business and you know you're developing a company with employees I remember when I started which we'll talk about in year seven people would come up to me and be like so how does he pay you does he just venmo you I'm like dude no I signed like government papers like this is a legitimate job and people don't understand that yet that the Creator economy is super valuable and it's an actual business I mean we're a giant marketing company that's what we are essentially yeah we are a giant marketing company that gets billions of views and Impressions every single year in the Super Bowl we have Brands pay us hundreds of thousands of dollars for sponsorships we are launching our own products this is on 4 500 Walmarts it's a massive marketing company that's that's what creators are and but they harness the super valuable thing that we call attention right and attention in today's crowded world is so important but not just any attention very valuable committed loyal attention and creators are able to build this following and it's just so incredible that you can do that and I started on like a 150 laptop in high school in high school in high school and it's just crazy what you can build online these days um and we'll go over the growth of the company in another episode so make sure you subscribe yeah guys definitely subscribe if you made it this far on this podcast and you have not subscribed yet that's crazy Please Subscribe because we are going to be dropping some crazy videos not just podcasts but crazy videos diving into other creators yeah and all types of stuff and just really discovering the brains of so many people so subscribe share it with friends this will maybe this will help you if you're a Creator this will help your fellow friend of a Creator or maybe send this to a friend that wants to be a Creator um because I think this would be something super valuable for them to watch and I also don't want people to get really intimidated by how hard I worked you got to understand this was 10 years of my life we're talking about 10 years of my life in this I feel like it's so much easier to grow in today's um like Creator space like the um lifestyle of short form content people are hitting 100K subscribers in like two months yeah yeah that's there's honestly enough never a better time to be a Creator than today I truly believe that the biggest struggle is just like telling yourself oh I'll start tomorrow dude you got to start like today if you're an upcoming Creator today is the day to start well a lot of creators don't understand that the more they're able to do the less they're gonna suck at what they do yeah and that's why I posted so many videos because I was like the only way I'm Gonna Learn is when I start shooting the shots like I said earlier about the basketball player how does a basketball player get get how does Kobe Bryant how do these guys get so good at basketball they shoot millions of shots every single day and they do it every single day you have to do it every single day you can't shoot all your shots on Sunday just to make up for the whole week you gotta do it every single day and a lot of creators they just don't have that mindset and I think that's the biggest thing that lacks um most creators because what they don't know ultimately is going to hurt them and it's really hard to develop mindset because you have to develop it through either experience or you have to develop it through learning from other people reading books mentors whatever it is um and when you're starting off as a Creator that's just something you don't have and that's totally okay I mean you're not expected to have this amazing brain you build that through all of these lessons and failures but a lot of creators don't realize that like that's where you learn everything and at the end of the day forget the views forget how many videos I uploaded and forget you know all the revenue whatever I have created an incredible skill set of how to harness attention and build a following if you wiped out all my channels today I guarantee you I could get a couple million subscribers within the first year because I have so much knowledge I have so much experience I have this incredible skill of knowing what to do and that just gives me such an advantage we might have to turn that into a little mini series here on the media channel so we'll actually do a faceless Channel and see how far you can take one thing I want to do for this channel that you guys are literally watching right now is I want to see if this channel can gain a hundred thousand subscribers in a hundred days I'm not going to promote it I'm not going to say anything about it there's going to be zero ads run zero promotion I want to gain 100 000 subscribers in 100 days on this channel from literally nothing let's do it oh I am going to do it it's like it's not gonna try we're gonna do it it's gonna happen and that's how I like to hear maybe we'll hit 200. or maybe we'll fall flat on her face I don't know maybe about 99 000. we'll try our best so before we dive into the seventh year which is 2019. um let's take a look back at 2012 or you know 2013 kind of when you started what are some things that you wish you did differently comparing it to what you're doing in you know 2018 2019 to 2012 2013. hmm so many things I think I guess top three let's do top three top three let me look I'm just looking at the data real quick here so you said this is year six or year seven you said we're on year seven okay so we're in year seven so a lot of My Views actually got away from the top five videos so I was getting a lot more views on random videos like 500 fans versus world's biggest Minecraft Rainbow dropper 9.8 million views in one year insane um let me look at some of the Unspeakable stats we are opening luckily lucky mystery blocks in real life 20 million views in one year and that's when the Unspeakable Channel started becoming you know one of the bigger ones because you had just crossed the 3.1 million subscriber Mark in 2019. yeah so we're sitting at so on year seven we're sitting at 7.9 million subscribers on the Unspeakable gaming channel yep 4.8 million subscribers on speakable plays and 6.5 million subscribers on the Unspeakable Channel um what do I wish I would have done differently for one thing I wish this is the year that I started learning more from other sources like mentors and books and stuff like that and it gave me such a big Advantage so I think I wish I would have learned earlier because when I was in school I hated reading it's like the worst thing in the world but I realized that I didn't actually hate reading I just hated what they made me read yeah I love reading now I love reading books that have to do with what I do which is you know improving my mind um you know getting better at content getting better at storytelling what whatever those skills are um so I wish I would have done more of that because a lot of people say oh I'm not going to read books I'll just learn through experience well why not both why not you know learn from experience and read books because when you read a book you can sit down and read a book in three weeks and you can learn whoever wrote that book you can learn their entire life all the lessons all the failures all the tips all the tricks that they learned in their entire life and you can learn it in three weeks and that was the year that I started reading books a lot and it just like totally changed my whole mind I was just like whoa I'm stupid like I I have no idea what I'm doing and this is seven years in I'm like wow uh once I started reading books I just started to realize like wow I'm just getting started like the amount of knowledge that I was consuming I was just like knowledge like like Tai Lopez yeah I was just like this is crazy there's just so much out there to learn and it's another thing that I that I learned is I think the more I uploaded videos the more I posted videos you would think the smarter that I got it was actually the other way around the Dumber I realized I was because when you do more and more and more and more and more you keep looking back and you keep getting better but you keep looking towards the future and you're like oh how smart could I be in five years um and you don't realize that until you've done like something for a really long time so basically you would just go back and read more essentially yeah read more look at more content um I would be studying more I would be I would be thinking of the more important things about being a Creator would be another thing um in year seven I began to realize that one of the most important things about being a Creator was thinking of a great idea for a video and thinking of an idea that stands out thinking of an idea that's different um I'm not going to say original because I don't think that's possible because everything has already been done but taking ideas and combining them and making them look original um is something that I wish I would have focused on more because I would just do Whatever video came to my mind Whatever video I thought fit with my audience I would do it and I think I think that's a good strategy but I was so overwhelmed with ideas I had documents that were 20 pages long full of ideas and I would look at them and I would just be like oh what idea do I want to focus on like I don't know so I wish I would have developed the skill to understand what videos are actually going to perform well but the only way you develop that is just by keep doing the ideas and just consistency consistency building the momentum building the foundation um which was definitely the case here yeah so I think I wish I would have spent more time on that um because I because I definitely didn't but it's it's it's hard it's I mean it's not easy at all like you know we're seven years into this I'm obviously seeing a huge amount of success but I'm seeing all this success and then the other part of me is like wow there's still so much to learn this is like I'm just at the tip of this little Iceberg like and a lot of people are like cheering me on they're like you made it you did you know people just getting started you bought a Lamborghini you made it like you're and I'm like whoa I'm like I haven't even chipped this ice yet like but just diving more into the Unspeakable Channel which actually crossed one and a half billion views why do you think in one year yeah in one year the unbox channel crossed really actually it's looking like let's see let me look at the data here yeah 1.59 billion views in one year across 139 videos plus all the other videos that we uploaded so is in another like 300 videos why do you think this is the channel That succeeded more than the gaming channels I kind of hit a limit with Minecraft content um and becoming more outdated yeah I think just like I kind of hit a cap I think I was at this time I don't remember exactly what I was but I think I was like the third or the fourth biggest Minecraft Creator on the platform at this time not anymore but at the time um and I was just like okay how much bigger can I get like okay maybe I can move up to number three or number two yeah which would be great but I was like I need to figure out how to do things differently um and that's when the Unspeakable that's when I really started focusing on the Unspeakable Channel because I had so many ideas that I could do in real life and I feel like the content in real life was also more valuable because we're also getting a lot of brand deals for the Minecraft Channel um but a lot of the brands would come in and be like ah we can't put this on a Minecraft video you know we don't want to work with you because you're just playing a video game and all this stuff and I was like man I really need to transition to making more real life content because I think that content is way more valuable than me just sitting behind a computer it's more related to playing a video game it's real life yeah it's a real challenge it's a real interaction with people it's a real like hey let's go chase a tornado like you know like if you put the video side by side chasing a real tornado in real life or top 10 top 20 Minecraft mods what video is more valuable shoot clearly the tornado one obviously it's more expensive it takes more time to film um but it just draws more attention it draws what brands want to see you know it draws more attention it builds the brand stronger it the audience that watches it even though those videos might have the same amount of views but the audience has way more emotion invested in the tornado video versus the Minecraft mod video um they're a lot more attached to it they want they're more encouraged to subscribe they're more encouraged to go get some juice if we do a promo versus in the Minecraft video you know so I just saw a lot more value in the content and I started putting a lot more time into it and I took everything that I learned in the past seven years on all the gaming channels the plays Channel and I started just putting that into the real life content the great ideas you know focusing on you know just making the best videos I could and I think that was a result of that and yeah in the first four years of the Unspeakable Channel we grew to 6.5 million subscribers in four years and that's just a result of me knowing exactly what I was doing yeah from all the other channels so that's actually insane so imagine you know your first four years on the Unspeakable gaming channel and comparing it with the first four years of the Unspeakable Vlog channel the difference is just yeah yeah so the first four years on the Unspeakable gaming channel I gained a total of 1 million subscribers exactly um and then on the first four years of the Unspeakable Channel I gained 6.5 million subscribers that is um but yeah I mean I knew what I was doing I knew what I was doing with the content because I learned it from the other channels but I also knew how to make the content way more valuable um and that's why I think it grew so fast well in terms of views 2020 was probably your most successful year one billion views on the gaming channel 430 million on the second gaming channel billions of views on the Vlog Channel and this is the year you also started unspeakable 2.0 which is now known as unspeakable Studios which is another real life Channel and received 64 million views you're probably what at a total of five over five billion views at this point and this is in one year before YouTube shorts was around so no all of this is before YouTube shorts so why do you think this year 2020 was so successful I know this is the year you know we had like the coveted stuff so maybe it's because everyone's at home what do you what are the other variables that you think caused like such a surge in success across the board yeah I mean I think that was definitely one factor is covid yeah there's a lot of people at home so we got a big boost of views because no one had anything to do and they were just watching you know Netflix YouTube movies um so we we doubled down on ideas um you know we started investing a lot of money into unspeakable content um you know I built a life-size Lego house um we started doing you know crazy challenges like you know a water park Challenge and all this stuff and at the time there's a big lesson that I learned with a lot of these videos which I'll talk about in a second but I mean yeah we just started doing more stuff we also started doing stuff that our Minecraft audience already enjoyed which is like seven ways to steal your friend's diamonds that video got 22 million views and it was also converting some of the content from Minecraft but also transitioning it into real life so like merging the two together and I think that was pretty valuable yeah yeah 15 ways to sneak candy into a movie got 24 million views that year um last to leave three-story Lego house 23 million views that year I remember filming all these too yeah escaping 100 layers of cardboard got 23 million views that was in the first year a lot of these ideas I was getting them from other creators and then I was thinking of how I could do it differently or better which is huge so one so the escaping 100 layers of cardboard actually today I think that's one of our most viewed videos I think it has like 60 or 7 70 million views but I saw uh Dustin just Dustin he was uploading videos where he would do a hundred layers and he would try to break through it yeah and but he would always do very hard things to break through like duct tape and glue and like these really like difficult things so I was just like okay well this hundred layers thing is working really well for him and I feel like that kind of aligns with my audience um because you know hundreds just crazy challenge yeah it's a crazy challenge right so I was like what if we do something that's actually easy to get through like cardboard or paper it seems easy right but when you have a hundred layers of it you're gonna need like a chainsaw exactly or like a flamethrower yeah so so that was kind of my mentality is I was thinking of a lot of ideas that other creators were doing and I was just trying to make them better or make them different or combine them with another idea um so maybe I would see one Creator over here do something and then I would take one of my ideas that worked really well smoosh them together and then I would make a video and that's that was the idea so the big part of that year was focusing on ideas that's why I actually uploaded less videos so in year seven um I we did 139 videos on the Unspeakable Channel and on year eight we did 132 and it's the same for the other channels on the Unspeakable gaming channel we did 265 and on year eight we did 220. so we're uploading less and less videos we're actually getting more and more views because we were focusing on better ideas this is what I was talking about earlier this is when I started to learn like how to identify those good ideas yeah and how to I started to learn like okay my audience is really gonna like this I know they will like um and it's not just blatantly stealing another person's idea it's it's taking someone's idea but innovating it to where it fits your style or you know kind of switching it up a little and I think that's important I think creators need to know that like it's okay to draw inspiration from other people yeah but just blatantly copying is like that's where you're not going to see a success yeah and sometimes creators do copy and we've done it in the past but we don't copy like yeah none of that like you know so example of this is like Roman Atwood did filling his house with wall pit balls so we did the same thing but we also did a bunch of other things like peanuts and you know so many other things and it spun off into a bunch of other ideas um but and here's what I want to talk about is one of the things that I started to learn this year is I started to focus on or actually this is this is next year but we started to focus on more authentic ideas um a lot of our ideas I I mean they were faked in a way but they weren't like like they were faked but they weren't like the goal was never to make them real right like we did videos where it's like last to leave my kitchen and like you know like that video was real right but we actually only filmed it for like three hours exposed yeah well we just like like because our mindset wasn't to actually stay in there for two days yeah right we're just like all right let's play lastly the kitchen let's mess around we'll push each other out of the circle whatever right um but over time I started to realize that these more authentic ideas these more real ideas like the tornado chasing the tornado video are gonna be way more valuable to our audience and they're gonna build better trust with our audience because they're gonna be like oh I know this is legit like quick tangent I feel like that's the reason why Mr Beast was very successful is that all of his Challenge videos were real yeah so they were all authentic pieces of content and so that's why you know those are always getting like hundreds of millions of views whereas whenever we would do them um you know they were a little staged and they would get a good amount of views yeah but had you done them authentically maybe they could have gotten a hundred million more yeah you're probably right I mean there's so many lessons to learn here um yeah I know that's totally right his videos were unbelievable it's like oh there's no way this dude actually spent 50 hours in jail or there's no way this dude actually did this um and once someone clicked on that video and watched it they saw that it was real they had so much proof that it was real um and they were just like oh I gotta see the next one when it comes out and I gotta say the next one I'm just going down in the rabbit hole yep so and you build a very valuable audience that way it's not just about it's not just about how many views you get it's about who is watching and how dedicated are those people yeah um because you could have like a perfect example is Tick tockers right tick talkers can get millions and millions of views but a lot of them struggle to sell a product or um you know do a successful brand deal and some of them do do it successfully but a lot of them struggle to do it because they haven't built an audience that really wants to see all their stuff and some of them have don't get me wrong some of them have been very good at it but it's hard to build a connection with an audience when the content is so short and there's no attachment there's no just swipe away like a little emotion there and that's the same thing when you make videos that aren't authentic the audience doesn't get as attached they're not as emotionally invested into this idea and they they just can't get attached so so that's one of the things I started to realize is I was getting millions and millions of views every single day um but I was just like man how many of these people are really invested in my ideas and my videos and a good amount of them were right because we're gaining millions of subscribers but I wanted that number to grow I didn't want to just get more views I wanted to get better people in those views because views are humans right like behind that view is a person that watched it and if I can get more of those people to get emotionally emotionally invested into the content or um to trust stick around yeah or to stick around to come around to the next video like that momentum just compounds and builds over time with every video we posts and we have to stay true to those values as well which is something Jimmy is really really good at he's true to staying true to the values of creating a very authentic video he will not create a video that he doesn't believe in he will not create a video that is fake at all right I didn't do that I created a bunch of fake videos and you heard it here first but we never but we never intended we didn't try to hide that they were real like we you know it was just like okay let's script this out let's have this actor over here yeah you know like I remember when we got kicked out of the um the water park like we just had we just asked the Lifeguard we're just like hey can you just kick us out like well now we're actually kicked out yeah well no that's another story but um yeah I mean it was just authentic content at my at the time was not on my mind I was just trying to focus on the good ideas right I was trying to focus on the good ideas but I wasn't focused on what was in the idea itself and I think that's just you know bestification essentially you know everyone saw Mr Beast videos were doing well so everyone wanted to replicate them but in a fake way and I think now in 2023 we're seeing that slowly transition away a lot of people that are making those fake videos aren't getting the views that they were getting in 2020 but then you got the Ryan trehans who are making these super authentic videos and they're getting like 10 million views in a week yeah so I mean the that's another thing about YouTube is the platform changes so much not just the platform but the people that make content on it and you have to be able to stay with it um one of the things that I'm learning as a creator is and like I said earlier like the more you're growing the more you realize like oh I'm really stupid you know yeah so one of the things that I'm realizing is you know a couple years ago my mindset was all right let's just get as many views as possible let's get as many views as we can we're going to upload as many videos as we can we're gonna focus on the best ideas but now my mindset is like okay how long can I actually do this for right like I was able to get 10 million or 15 million subscribers on the Unspeakable Channel yeah and we're getting millions and millions of views on every video but for how long can I do this right it's kind of like um investing money there's so many people out there that want to teach you how to trade stocks or want to teach you how to drop ship yeah but no one teaches you how to keep it right no one teaches you how to keep the pain how to maintain the money that's what I'm trying to learn right now as a Creator how do I maintain these millions of followers how do I keep them interested with every single video and of course I still want to get more as well but that's been a big Focus recently is like how long can this actually go for because it's not just about getting a million subscribers it's about how long can you keep those million subscribers invested into your content and a lot of creators don't think about that well subscribers I feel like is an irrelevant analytic point at this you know time of um YouTube like really you can have a million subscribers but get 10 000 views and yep it's really pointless yeah it really is um that's I mean that's kind of like what I was talking about with what kind of people are behind those numbers yeah right like how valuable all those people are those people behind your numbers you could have two channels that both have a million subscribers one channel gets a million views every video the other channel gets a thousand views every video right so it's like what like there's people behind those numbers how emotionally invested are they how willing are they to trust you um you know there's there's so many factors that play into it but yeah and it's a big numbers game at the end of the day but who's behind the numbers as I think what what really counts well speaking of numbers in 2021 you posted three of your most viral videos let's go ahead yeah let's look at the numbers here um filling my Island house with packing peanuts 70 million views these are the the videos that you had just mentioned 70 million views filling my own house with packing peanuts a thousand dares in 24 hours 74 million views which was a re-upload we'll get into that and like you mentioned earlier 100 layers of cardboard which is at 72 million views what do you how do you think of these ideas what is your thought process when it's like you make one video that succeeds really well but you don't want to do another one because like you said you wanted to start creating more authentic content but you don't want to you know keep replicating the same video over and over again to where it gets stale kind of like how you did the top tens back in year two yeah for you know four months straight how do you think of new ideas that your audience will actually engage with I mean there is a lot of ways to think of um new ideas I can go over a couple real quickly that I have here um I would say one would be a combination of ideas so that is taking an idea and putting your own spin on it or you can take two viral ideas and combine them together or you can take a viral idea that worked for you and then a viral idea that worked for someone else and combine them or put your own spin on it so and this made our ideas very very valuable because they looked original so for example filling a house with packing peanuts was super successful and we also did trampoline videos at the same time we did like hide and seek in a trampoline park yeah I think that did like that did really I don't remember how many views it did but um so what did we do we combined both of those ideas filling my house with something and the trampoline park we turned my house into a trampoline park and that video has like 40 or 50 million views I think so I guess it's just kind of like combining two spectacles into one I think a good example is like uh Drew Drew uh how do you pronounce the last thing Drew darkson he did the sleeping pod Trend which was huge but he also did gaming bases you couldn't find them both and built a gaming base in sleeping pods and you can also combine you don't have to combine necessarily viral things you can combine things together that are unique when they're together so what I mean by this is like Brian Trahan is a perfect example because he took a penny and he traded it for a house but when you separate those things if you look at just the house a house is not super remarkable and if you look at just a penny a penny is not super remarkable sure but buy but combine them and buying a house with a penny that's clickable that's very clickable right so it's about combining those ideas and when you and at this point I think I'm what eight years into YouTube so I know something about ideas I know how to combine them I know I'm seeing what ideas work I'm seeing what ideas that might be on another Creator's channel that didn't do well for them that I could repurpose make better and upload it for for our Channel so so that that would be one of the things of thinking of ideas um another thing for ideas is really just understanding your audience um is like what we talked about earlier really understanding your audience and knowing what they want to see a lot of creators obsess over making the perfect video or making the video that they love and that's still important but I think some of the greatest creators obsess over what the audience wants to see that's kind of what Jimmy does right like Jimmy does make videos that he enjoys but more importantly he makes videos that his audience really really loves even if he is not super crazy about the idea but he knows his audience will go crazy over the idea another way to think of ideas would be to do what already works and I know this sounds simple but a lot of creators don't do it and the only way you're going to figure out what already works is obviously by doing a lot of stuff right um an example of this would be like Dude Perfect figured out that trick shots work yes so they did a ton of trick shots Casey neistat figured out that airplane seat videos work right everyone loved it when he sat in super expensive airplane seats so he made a ton of videos about it um so figure out something that works and do a lot of it do a lot of variations of it um another thing you could do is leverage other people's audiences so this is something Iraq did when he was growing um if you remember he bought like Logan Paul's couch yeah yeah and then he made a whole series where he bought his couch he like dropped it from an airplane he like did all this stuff and then he bought Logan Paul like a yacht and then he was like getting himself within Logan's videos yeah and then people who saw him within Logan's videos like I'm gonna go check that guy I was doing some really crazy stuff so he was leveraging other people's audiences um and other people's platforms that they've already built which is which is very very smart um and there's a lot of other ideas I I don't think I'll go over all of them today but we'll get into all of them one day of all the ways that I think that'll be a fun fun little video but I can go on for hours about that about ideas well looking at year 10 here we are at year 10s 2022. well let's go ahead and take a look at some of the the data on speakable gaming is 46 videos uploaded way less than before yeah um you're still getting 343 million views which is pretty good at this point you've gained 487 more 487 000 more subscribers and a total of 11.4 million subscribers um the Unspeakable Vlogs Channel you uploaded 101 videos so way more focus in the Vlog Channel gain 2 billion views a total of 6.6 billion views 13 million Subs this one's the interesting one unspeakable plays you had 87 videos uploaded 400 million views gained uh 7.5 million subscribers but you killed the channel the channel is over yep um after six years of videos a thousand uploads and you know billions of views why did you decide to end this channel I think so I actually so I killed the Unspeakable plays Channel um and we're still posting some videos on there but they're just repurposed old content which people are still enjoying which is surprising but it's working um and then the Unspeakable gaming channel I also I didn't kill the channel but I gave it to James and Gabe and now it's a reacts channel so I don't I'm not on that channel anymore and basically the only thing I'm focusing on is the Unspeakable Channel and the Unspeakable Studios Channel um and that's it and the reason I decided to kill both of the channels is a couple things um one I lost passion for Minecraft content I just I've been doing it for 10 years and I was like it's just time to hang up the hat and focus more of my time on the Unspeakable content which I think is way more valuable the real life content hunting tornadoes I think we're hunting a hurricane next um so you know it's just that content I see so much more value in that content yeah um because we can do anything in real life almost anything um but so it the content's way more valuable than me sitting behind a computer screen and just playing Minecraft and I know Minecraft got me to where I am today and without it I definitely would not be here um so it was really hard to let go of it but I know that I'm gonna be able to make such better videos such better ideas in real life other than behind um a video game was there ever a thought to hand the plays Channel over to another person or was it just like it's time to just hang it up completely let it generate whatever Revenue it can you know squeeze it dry probably time to hang it up completely um and just let the views die out after you know that's such an interesting thing to do as a Creator especially you know you invested so much time and it's still generating probably what six figures a month probably and to just end the channel very interesting but I could see the the value and the the reasoning behind it to focus on the channels that are succeeding and have you know more longevity yeah I mean our um my finance team wants to kill me because they're like why are you getting rid of this channel it's such easy it's so easy to make videos it's so like it generates so many views it's like such a little amount of your time why don't you just do it one day a week and I just I have so many bigger things I'm focusing on for content for you know products for uh toys for just so many other things that are going to take my time and that are going to build really really valuable Brands 10 years from now because like I said before in the past I was really focused on like all right let's just make a video today that's it but now I'm focusing on 10 years from now 15 years from now 20 years from now and 20 years from now I'm definitely not playing Minecraft right even five years from now I'm not playing Minecraft so it's like why not just get rid of it now and play all my focus into the Unspeakable channel into the brands that we're building um into the media content that we're creating into the team I mean we're focusing on so many things and like I have employees now they have benefits they have like we have a HR department we have an HR department like it's like I think that speaks a lot onto the like taking the more authentic route not only into your content but like you know I feel like that dives into your lifestyle as well yeah yeah it's definitely a big transition and I think a lot of people will see that right now and be like you are so stupid for giving up you are so stupid I thought the same thing the plays Channel and in the moment right now in the present is it stupid yes very stupid idea but looking at that bigger picture when you look 10 years ahead you're like that makes sense you would be stupid to continue um and just keep wasting your time on a channel that you know you're gonna kill anyways well you know with that being said what does the future of unspeakable look like for you when do you plan on retiring when is this all over ah I have no specific retirement plans yeah I am I'm at a point where I am super obsessed with growing things not just growing YouTube channels but just growing businesses growing Brands um I'm still obsessed with seeing numbers go up and and growing and improving and it's I'm just so obsessed with with that I'm so obsessed with the the game itself um kind of like how a great basketball player or a great soccer player is obsessed with the game like truly just playing the game I love playing the game of being a Creator running businesses like being a CEO it's just so exciting to me it's such a and it's not for everyone I will say like for sure not for everyone um you have to make some very difficult decisions you have to make life-changing decisions you have to like do so many things that are really really hard but it's it's one of those things where it's like I'm just on this adventure where it's like I don't know where it's gonna take me but I know that if I keep learning if I keep working hard if I keep you know applying these lessons then we'll see where it goes but I think the future for unspeakable if we talk about that is we're uploading a lot less videos um our ideas are much bigger um not necessarily more expensive but more creative because I don't think money applies much to YouTube I think it's more so how good is your idea doesn't matter if you spend a hundred thousand dollars on a video or Millions right how good is the idea at the end of the day it doesn't matter the budget so I think that is one of the things we're really focusing on um is really just generating the big ideas and after uploading you know 5000 videos we can really look at the data and understand what's going to stick um but we also don't know what's going to stick when we try new things right like hunting a tornado was a very um interesting idea it was a ballsy idea it was an idea that I thought was crazy and I've always almost two weeks yeah I've always wanted to see a tornado but I didn't know how it would translate into a YouTube video right yeah so it was one of those ideas where it's just like we just got to do it and just see what happens and it paid off I think it's almost like 10 million views and now it's gonna find other natural disasters that we could Chase so I think the future of unspeakable is building better video shows uploading less videos but better ideas I think the future of unspeakable is a large really great brand for kids in terms of consumable products I think the future of unspeakable is a toy brand um and toy stores we'll talk about that um and I think the future of unspeakable is actually evolving into a media company that helps other creators and other businesses get attention harness attention and figure out how to build not just any attention but valuable loyal attention which is kind of what we build here at unspeakable so I think that's kind of the future and that's one of the reasons why we started this channel so um it's exciting dude it's like a whole new chapter this is going to be a grind for sure but I think like a lot of upcoming creators or even current creators who you know have been in the game for years now are going to see a lot of valuable Within These videos that we're gonna make so our goal is to develop these videos and release incredible strategies information and make the I guess the education of creators just available to literally everyone like um it's free I'm not going to make some course where I make people you know pay a thousand dollars to get my knowledge yeah we're just gonna expose it all right here right yep um so if you made it this far in the podcast subscribe at this point seriously subscribe because we're gonna drop some fire stuff hopefully you guys learned something valuable if you did um note it down um share it with a friend and at the end of the day I think the biggest analogy is becoming a Creator is like climbing a mountain it's like climbing Mount Everest right everyone knows how to climb Mount Everest you just gotta get to the top but the actual way to get up the mountain is very very difficult right there's certain paths you gotta take there's certain you know ways you have to climb there's certain times where you gotta climb and then you gotta stop right there's certain weather you gotta watch out for which is the economy and all the other stuff that's going on on YouTube and that is what we are going to dive into on this channel we're going to talk about all that stuff and then obviously I have 10 years of YouTube experience so we'll be able to use that um as a foundation and then bring in a bunch of other creators hopefully if there's any other creators watching this and you want to be on a podcast and we want to do some studies on you so hit us up we're ready so foreign