Guide to Successful Truck Dispatching

Aug 12, 2024

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Becoming a Successful Truck Dispatcher

Introduction

  • Earned over $170,000 in the first year as a truck dispatcher
  • No CDL or MCD Authority needed
  • Will share the dispatch funnel, finding carriers, and booking high-paying loads
  • Free dispatching course available at the end of the video

What a Truck Dispatcher Does

  • **Three Ways Carriers Find Loads: **
    1. Direct Shipper Method: Carrier works directly with a shipper to run a specific lane
      • Hard to secure, especially for small companies
    2. Using a Broker: Middleman takes a cut (e.g., $1,000 load reduced to $700)
      • Common but not profitable
    3. Hiring a Dispatcher: Handles finding lanes, negotiating rates, and back office work

Financials and Benefits

  • Dispatchers can significantly increase carrier profits
    • Example: Chicago to Omaha load for $12,250 vs. Kansas City for $11,000
    • Better negotiation: 20% markup instead of 30%
    • Potential 30% increase in gross profit for carriers
  • Dispatcher earnings: 10% of the gross profit
    • Example: $225,000 per month for one truck; dispatcher makes $2,500
    • Potential to handle up to 13 trucks, earning $32,500 per month

Step 1: Building a Carrier Acquisition System

  • Methods Tried:
    • Cold calling
    • Paid ads
    • Email list
    • YouTube channel
    • Referrals
    • Affiliates
  • Most effective: Cold calling
    • 700 calls = 1 sale
    • Script available in the free dispatching course

Step 2: Setting Up a Lead Capture System

  • Crucial to convert traffic into paying clients
  • Process:
    • Collect name and email via opt-in page
    • Send them to a VSSL page explaining services and results
    • Schedule a call with pre-qualification questionnaire
    • Close the sale
  • Automation:
    • Software used: truck.
    • Automates emails and texts, stores leads information, handles conversations
    • Focus on driving traffic and closing deals

Step 3: Closing Deals

  • Sales Call Script:
    • Start with small talk to make the interaction friendly
    • Set the agenda to control the conversation
    • Use the 'CLOSER' framework from Alex Hormozi
    • Identify the carrier's problems and present your solution
    • Use a pitch deck to present results visually
    • Address objections with a predefined script
    • 60% success rate in converting leads

Final Step: Booking High-Paying Loads

  • Essential to sustain the dispatching business
  • Mastery of load boards like DAT is crucial
  • Secret tools and strategies to find high-paying lanes

Conclusion

  • Free tools and templates available in the community
  • Watch the next video for a step-by-step guide on using load boards like DAT