Creating a Powerful Speaker Reel

Jul 27, 2024

Creating a Powerful Speaker Reel

Introduction

  • Target Audience: Aspiring or current speakers
  • Objective: How to create a simple but powerful speaker reel
  • Resource: Template script available at 4productions.com (free resources tab)

Importance of a Speaker Reel

  • Main Goal: Convince why the audience should hire you
  • First Impression: Crucial to start with a strong reason, not your name
  • Perspective: Think from the organizers' viewpoint

Key Elements of a Speaker Reel

1. Start With Your Why

  • Purpose: Lead with why they should hire you
  • Examples Provided: Compelling reasons for hiring different speakers
    • Motivational speaker: Helping people achieve success
    • Speaker on hope: Bringing hope into hopelessness
    • Wellness speaker: Topics on increasing energy, lowering stress
  • Target Audience: The hiring professionals, not the event audience

2. Introduce Yourself

  • Timing: After hooking the audience
  • Content: Who you are and what you bring
  • Topics: Specific areas you speak about
  • Examples Provided: Speakers introducing themselves and their specializations
    • Life coach with personal story of overcoming pain
    • Chiropractor promoting wellness and health

3. Show B-Roll Footage

  • Importance: Visual proof of experience on stage
  • Recommendations: Hire to film or film yourself, even if just starting
  • Purpose: Showcase how you deliver on stage
  • Examples Showcased: Presenters on stage

4. Make a Promise

  • Objective: What you will deliver in your speech
  • Examples Provided: Different promises by speakers
    • High energy and practical tools
    • Unity and ownership for organizations

Conclusion

  • Three Essential Ingredients Recap:
    1. Why they should hire you
    2. Detailed introduction
    3. Promise of what you will deliver
  • Additional Elements: Testimonials, TV appearances, more work samples
  • Contact Information: Always include how to reach you

Call to Action

  • Next Steps: Visit 4Productions.com for free tools
  • Audience: Change makers, forward thinkers looking to create effective videos
  • Subscription Encouragement: For continuous improvement and branding traction