Beginner Course on Adobe Analytics

Overview

• Focus: Analysis Workspace and Basic Functionality
• Presenter: Doug
• Goal: Get up to speed with the Adobe Analytics UI and its main features.

Getting Started

Access and Navigation

• Login to Adobe Analytics:
  • Possible two interfaces: Adobe Analytics and Experience Cloud.
  • Access Adobe Analytics via the quick access section or the solution switcher (nine dots menu).
• First-time Interface:
  • Starts in the "Reports" tab (Reports and Analytics).

Core Areas

Reports and Analytics

• Provides folders and links to various reports.
• Suitable for running quick reports.

Analysis Workspace

• Main area of focus for the course.
• Used for in-depth data analysis.
• Based on the same implementation as Reports and Analytics.
• Segments, calculated metrics, date ranges, etc., are created here.

Menus and Access

• Admin Items:
  • Depends on granted access; more options for admins.
• Tools and Components:
  • General availability varies by user permissions.

Additional Sections

Labs

• Hosts experimental features and prototypes.
• Requires enabling and access permissions.

Interface Elements

• Organization: Displays the current logged-in organization.
• Search Interface: Search through the UI.
• Solution Switcher: Switch between different Adobe solutions.
• Help Section: Access documentation and tutorials.
• Notifications: Company-specific alerts and updates.
• User Account: View username and account details.

Workspace Interface

• Navigation: Keeps top navigation items consistent.
• New Project Page: Open or create new projects here; will discuss in a detailed session.