How to Grow Your Instagram Audience in 2024

Introduction

• Presenter has millions of Instagram followers
• Focus on fundamental principles, not just trends
• Examples of successful accounts:
  • One page with 900,000 followers
  • Helped a user grow to 500,000 followers in a year
  • Helped an ex-professional boxer grow from 100 to 5-6k followers/month

Key Principles

1. Create Binge-Worthy Content

• Important for 2023-2024 algorithm
• Examples:
  • Natalia: 10k to 500k followers with a series of Instagram hacks
  • Stanley: 100k followers in a week with a daily series
• Benefits:
  • Older videos get recommended when one takes off
  • Consistent branding style is crucial
• Tips:
  • Keep videos similar in style and content
  • Develop a recognizable brand identity

2. Use the Same Hashtags On Every Post

• Consistent hashtags save time and help videos get picked up by the algorithm
• Tips:
  • Use 3-10 well-optimized, relevant hashtags
  • Focus on creating engaging content

3. Use Three Different Hooks in Your Video

• A strong hook is more than what you say; it's also visual and editing
• Examples of hooks:
  • Visual: Unique settings (e.g., standing on a mountain)
  • Credibility: Showing physical achievements or social proof
  • Text: Important for non-audio viewers
• Triple hook strategy:
  • Visual hook: Get attention
  • Spoken hook: State the value
  • Text hook: Reinforce the message

4. Be Social on Social Media

• Engage with other creators for at least 10 mins/day
• Simple strategies:
  • Favorite relevant pages and engage with them
  • Comment and interact to gain highly engaged followers
  • Shift from content consumer to active participant

5. Turn Your Profile into a Landing Page

• Optimizing your bio and profile picture
• Conversion example: Achieving a 25% follow rate on profile visits
• Steps to optimize:
  • Clean, tidy profile picture
  • Username: Brand name or niche-related
  • Name section: Loaded with SEO keywords
  • Bio: Clear and direct message to target audience
• Target conversion rate: 15-30%

6. Encourage Social Interaction on Your Posts

• Use interactive stories and engaging captions
• Foster healthy debate in comments
• Benefits:
  • Increases reach and grow audience

7. Build Your Email List

• Email list is crucial for long-term success and safety
• How to build it:
  • Offer a valuable freebie
  • Use tools like MiniChat for easy opt-in
  • Email list ensures a stable contact method to your audience
• Additional resources:
  • Tutorials on MiniChat and email integration

Conclusion

• Applying these seven principles will help you grow on Instagram in 2024
• Join the free community for additional help and resources