Lecture Notes: Effective Communication in a Digital World

Introduction

• Connection established in the first five seconds of interaction.
• Unconscious judgment occurs as the brain processes sensory information.
• Importance of nonverbal communication in face-to-face interactions.

The Challenge of Digital Communication

• Digital interactions lack the richness of face-to-face meetings.
• Risk management is crucial in digital communication.
• Misunderstandings are more frequent due to lack of filters.
• Perceived threat is lower when communicating digitally.

Learning from Mistakes

• Communication is a skill learned through experience.
• Daily communication failures are common in various organizations.
• Need for understanding how to use digital platforms effectively.

Importance of Emotional Expression

• Younger generations use emojis to express emotions.
• Familiarity and predictability are essential for trust in relationships.

Expectations and Comfort in Communication

• Successful interactions release dopamine, creating feelings of satisfaction.
• Mismatched expectations lead to discomfort and confusion.

Example: Online Shopping

• Customers expect a certain outcome when purchasing online.
• Mismatches in expectations can lead to discomfort and reduced likelihood of returning.

Neurological Insights

• Mismatches activate brain areas associated with stress and fear.
• Smooth interactions promote comfort and ease.

Tips for Effective Digital Communication

1. Manage Expectations

   • Do what you said you would do.
   • Communicate changes in deadlines or appointments clearly.

2. Use Compliments Wisely

   • Compliments can create positive feelings.
   • Be genuine and sincere; avoid insincerity.
   • Experiment with the number of compliments for better responses.

3. Engage Like a Face-to-Face Conversation

   • Treat text-based communication as if in person.
   • Respond in a timely manner to messages.
   • Use emojis in apologies for younger audiences.

Conclusion

• Effective communication can create great connections, both digitally and in person.
• Managing expectations leads to positive interactions.
• Importance of feeling good during interactions for better relationships.