Marketing Cloud Boot Camp Overview

Aug 24, 2024

Marketing Cloud Boot Camp Kickoff Notes

Introduction

  • Welcome by JB (Joseph), co-organizer and founder of Phoenix Marketers Group.
  • Collaboration with Phoenix Marketers Group and Georgia Atlanta Marketers Group.
  • Purpose: Help beginners learn Marketing Cloud and prepare for certifications.
  • Special thanks to speakers and support team, including Gilda and co-organizer Naji.

Speakers Introductions

Joseph (JB)

  • Marketing Champion and founder of Impact Force.
  • Contact: Twitter and LinkedIn (to be shared later).

Naji Bartley

  • Marketing Champion and co-leader of Atlanta Marketers Social Group.
  • Excited about the boot camp and opportunity for learning.

Gilda Hilaire

  • Director of Product Marketing at Salesforce.
  • Encourages investment in career and learning Marketing Cloud fundamentals.
  • Emphasizes the community aspect of the boot camp with 120+ participants.

Boot Camp Structure and Resources

  • All sessions will be recorded and uploaded to the YouTube channel "Trailblazing Together".
  • Active Slack channel with over 1700 members for questions and networking.
  • Resources include:
    • Marketing Cloud community groups on Salesforce Chatter.
    • Twitter handle: MC Learning Camp for updates.

Schedule Overview

  • The boot camp consists of multiple sessions focused on different aspects of Marketing Cloud.
  • Attendees are encouraged to register for all sessions and participate in discussions.

Exam Overview

Email Specialist Certification

  • 60 multiple-choice questions (5 unscored).
  • Time: 90 minutes.
  • Passing score: 67%.
  • Prerequisites: 6 months of Marketing Cloud experience.

Exam Sections and Topics

  1. Email Marketing Best Practices (10%)
    • Effective email creation, deliverability, and subscriber retention.
  2. Content Creation and Delivery (24%)
    • Creating effective emails and configuring send settings.
  3. Subscriber and Data Management (26%)
    • Data import, segmentation, and troubleshooting.
  4. Insights and Analytics (26%)
    • Reporting effectiveness, customizing reports, and understanding metrics.

Maintenance of Certification

  • Essential to maintain certifications through yearly maintenance exams on Trailhead (free).
  • Keep track of deadlines through the Trailblazer profile.

Upcoming Sessions

  • Detailed technical sessions on various topics every Tuesday and Thursday until November.
  • Examples:
    • Email Marketing Best Practices
    • Automation Studio Concepts
    • Journey Builder

Community and Networking

  • Utilize Slack for homework, questions, and community engagement.
  • Connect with fellow marketers and speakers on social media platforms.

Additional Resources

  • Marketing 101 Course on Trailhead Academy recommended for foundational knowledge.
  • Salesforce Certification Days for exam preparation and discounts.

Final Thoughts

  • Emphasize participation and networking throughout the boot camp.
  • Utilize provided resources and reach out with questions to maximize learning opportunities.