Speaker: Victor Riparbelli (CEO & Co-founder of Synthesia)
Purpose: Introduction of Synthesia 2.0, a groundbreaking AI video communications platform for businesses
Historical Context
Printing Press: Invented 580 years ago, began the age of text-dominated communication
Shift to Video: Over 100 years, radio, TV, internet, and social media made video the dominant form of communication
Current Stats:
Video was 30% of internet traffic a decade ago; now over 82%
Average daily video consumption:
TikTok: 3 billion hours
YouTube: 1 billion hours
Netflix: 200 million hours
Modern Business Communication
Major Use Cases: Ads, keynotes, video conferencing
Consumer Preference: Gen Z prefers short, clear, engaging videos
Challenges: Traditional video production is complex and time-consuming
Synthesia 2.0 Solutions
Script Writing: Introduced AI Video Assistant to ease scriptwriting and incorporate brand identity
Bulk Video Creation: AI can convert help articles to videos
AI Avatars: Improved realism and expressiveness with the Express One model
Avatars
Expressive Avatars: Understand context and adjust tone, expressions, and body language
Creating Personal Avatars: Three methods:
Professional studio
Webcam
Phone
Customization options include background and multilingual voice cloning, launching in July 2024
Future Developments: Enhanced storytelling capabilities and realistic interactions
Video Editing and Production
Simplified Editing: Replaced traditional timeline with script-based triggers
AI Screen Recorder: Simplifies creation of screen-recorded content, available soon
Collaboration: Real-time and asynchronous collaboration streamlined in Synthesia
Global Communication
Translation Needs: Only 25% of internet users speak English
One-Click Translations: Now available, updates all language versions automatically
Interactive Video Player: Launching soon with features like automatic language play, clickable hotspots, embedded forms, quizzes, and personalized CTAs
Customer Success Stories
Adoption: 55,000 customers, 10 million videos created
Examples: English tutor in India, Zoom's sales enablement team, Heineken's continuous improvement team
Ethical and Responsible AI
Three Cs Framework:
Consent: No avatars without clear consent
Control: Content moderation to prevent inappropriate use
Collaboration: Cooperation with stakeholders to ensure safe use of AI
Certification: ISO 4201 certification on track
Vision for the Future
Video & Audio Accessibility: Will become as easy as text creation
Impact: Fundamental shift in communication and creativity
Closing Remarks
Victor Riparbelli: Thanks audience and expresses excitement for the future of communication