Transcript for:
Synthesia 2.0 Launch Event

Welcome everyone to the Synthesia 2.0 launch  event. I'm Ada, an AI Avatar, and I'm excited   to introduce Victor Riparbelli, Synthesia's  CEO and co-founder. Victor, the stage is yours. Thank you, Ada, and welcome, everyone.  Today, we're introducing Synthesia 2.0,   the world's first AI video communications  platform for businesses. We'll share with   you exciting new products and features  that we believe will revolutionize the   way that businesses communicate and share  information. But before we get into that,   I'd like to give you a little bit of backstory  as to why we believe this is so important. 580 years ago, the printing press was invented,  marking the beginning of the age of communication   dominated by text. However, over the past 100  years, we've seen the rise of radio, television,   the internet, and social media, which have  slowly shifted the way we communicate and share   information from text to video. In a few decades,  we might look back and conclude that text really   was just a transit technology—the best means  of communication we had for a couple of hundred   years—but ultimately will end up being a relic of  the past, like cave paintings or stone engravings. Today, we already live in a video-first world,  and it's very clear that people prefer to watch   and listen to their content, not read. To  exemplify just how big this shift is, just   over a decade ago, video made up around 30% of all  internet traffic. Today, that number is over 82%,   and it's growing exponentially. People spend,  on average, 3 billion hours per day on TikTok,   a billion hours per day on YouTube, and over  200 million hours per day on Netflix. It's   very clear that in our personal lives, most of  us are already living in a video-first world,   but when we look at our work lives, it's  clear that we're not quite there yet. And if you think video is already  used by modern companies everywhere,   you're definitely right. But its use today is  limited to major brand movements, such as ads,   keynotes, or in daily business interactions like  video conferencing. Over the past few years,   we've been working with thousands of leaders  at some of the world's largest companies like   Heineken, Zoom, and Xerox, and what they tell us  is that they see a huge uplift in engagement and   information retention when they make videos for  employee and customer communications. And that   makes total sense. The Gen Z generation makes up a  third of the workforce today, and they have a lot   of disposable income. So if you want to attract  them both as employees and as customers, you have   to communicate with them in their preferred  format: short, clear, and engaging videos. Cameras have gotten smaller, and editing software  is easier to use than ever, but video production   is still a linear, complicated process that takes  place in the physical world. You have to write a   script, you have to film it, you need an actor,  you need to edit it, and you need to translate it.   And if you have to update it after you've shot it,  you're stuck with whatever came off the camera. This is what we've set out to solve with  Synthesia 2.0. We've reinvented every step   of video production from the ground up  and created one incredibly powerful yet   remarkably easy-to-use platform that enables  your business to transition to becoming a   video-first business. I'm really excited to  show you how it works, so let's get started. We'll start off with something we often hear from  our customers: If you've ever tried to write a   script, you're probably familiar with writer's  block or the fear of the blank page. Getting   started is just really hard. I'm sure a lot of  you have experienced it; I know I definitely have,   many, many times. To solve this problem, early in  the year, we introduced our AI video assistant.   Today, it enables you to simply select a template,  give us a prompt or provide an existing document   like a Word file or PowerPoint—we can even take a  link. You can specify a couple of things like tone   of voice, length of your video, audience,  and so on. With just a click of a button,   we'll take all that information and give you a  draft of your video which is maybe 70-80% there. Since we launched, it’s been widely adopted by our  customers, and we've received great feedback on   how we can improve it. One of the key requests has  been that the AI video assistant can incorporate   your brand identity. I'm happy to announce that  we're making this feature available next month,   allowing you to create videos automatically  with your brand elements such as your font,   your colors, and your logos, achieving a  consistent look and feel for all of your videos. A few months ago, during a conversation with  one of our customers, we discovered something   interesting. They actually had hundreds of help  articles that they really wanted to convert into   videos, as this would help their customers find  answers more easily and save resources for their   customer service team. I'm really excited  to announce that we're also launching bulk   video creation with our AI video assistant.  Very soon, you'll be able to simply select   a template in your branding, provide us a  link to your knowledge center, and the AI   video assistant will automatically transform  all of the articles into high-quality videos. Avatars are at the core of Synthesia, and we're  constantly working on improving their quality and   capabilities. We've made it our goal to create  the world's most realistic AI avatars to help   humans augment their capabilities. Last month, we  introduced the world's first expressive AI avatars   powered by our Express One model. What makes them  different is that, for the first time, AI avatars   actually understand what they're saying, how  they should say it, and they will adjust their   tone of voice, facial expressions, and body  language based on the context of your script. Ada, let's see an example of this. Sure thing, Victor. Let's look at four  scripts conveying four different emotions: 1. "Um, I don't think I can do it. I'm afraid I   don't have enough experience." 2. "This is incredible news!   I am so excited about this opportunity." 3. "Man, you can't imagine how frustrated I am   about this whole situation. This is unacceptable." 4. "I just wanted to say thank you for giving me   this opportunity. I am so grateful  for everything you've done for me." Expressive avatars are available today,  so try them out. Now, back to you, Victor. Thank you, Aah. So, what's coming for avatars? A  few things. First off, we know that many of our   customers want to have their own avatar,  and this has, of course, been possible   with Synthesia for a while. But with Synthesia  2.0, we're making it a much easier experience,   and we're significantly increasing the quality and  capabilities of your own avatar. With Synthesia   2.0, you'll have three ways of creating your own  personal avatar: you can go into a studio if you   want a more professional feel, kind of like  the avatars we have on the platform, or you   can use your webcam or your phone at home. We're  also giving you some new capabilities. First up,   you can keep the natural background of your  video if you want to—for some use cases,   this can be really, really powerful. We  now also give you a clone of your voice,   but not just in the language you record  it in, but in more than 30 languages. That's right, Victor. You can now create your  personal avatar anywhere with just a few minutes   of footage. Now get ready to be creative. Personal  avatars are coming to Synthesia in July 2024. I'm also excited today to share a glimpse into  the future of AI avatars. Later in this year,   we're going to have a big platform shift. Over  the last 12 months, we've been capturing thousands   of people in our studios all over the world, and  with this data, we've been training several large   foundation models that can now work together  in lockstep to produce incredibly realistic   and engaging avatars. Later in the year, when we  push this technology out, you'll find that avatars   will become great storytellers. They'll be able  to use their hands, they'll be in environments,   and it'll be a much, much more natural and  almost hyperreal experience to use these avatars. Another thing we learned from our customers is  that most video editing tools are designed for   professionals and require extensive training.  With Synthesia, we've dramatically simplified   the editing process without compromising on  flexibility. In fact, nine out of ten people can   create their first video in less than ten minutes  without any prior experience. We've achieved that   by replacing the traditional video timeline with  simple triggers that you can control directly from   your script. This change puts your script at the  heart of the story, allowing you to animate video   elements and make edits in a simple and intuitive  way. It also simplifies scene content generation,   creating a whole new editing experience  that's easy to use for everyone. But what we also learned is that many of our  customers need to include screen-recorded   content in their videos but find the process  today really complicated. You have to use   multiple tools to capture your screen,  edit the recording, match the voiceover,   and if you need to update it, you have to start  all over again. We believe there's a better way,   and I'm excited to introduce you to our AI  screen recorder and show you how it works. Let's imagine I want to create a step-by-step  guide for Synthesia on how to book their   well-deserved time off through our HR system.  Here's what the process would look like: "Hey team, remember it's important to take  time off and spend it with your loved ones.   Here are three simple steps on how to  do it. After you log into our HR system,   click on 'Request Time Off.' Next, select  the type of request and the dates that you   want to take off. Then click 'Submit,'  and that's it. Enjoy your vacation." Now, once I'm done with the recording,   my video is immediately available  for editing, with the voiceover trans cribed perfectly, matching the screen  capture, and automatic zoom effects to   emphasize key actions. From there, I can edit  the script if needed. I can trim the video;   I can even add my own avatar and voice for  a personal touch. The result is a sleek,   high-quality video that can easily be updated.  The AI screen recorder is coming to Synthesia   in the next few months, and I'm really  excited to see what you all think about it. But nothing great is made alone. In today's  world, where teams are distributed globally,   effective collaboration is crucial in order to  be able to align and quickly respond to changes.   That's why we've streamlined both real-time  and asynchronous teamwork in Synthesia. You   can easily invite colleagues, co-edit videos in  real-time, and provide feedback all in one place,   which significantly speeds up  the content delivery process. But there's one more thing. Out  of 4.2 billion internet users,   only about 25% are English speakers. In a world  where employees and customers are distributed   globally, adapting communication to local  languages and cultures is not just an option;   it's a massive business opportunity.  From speaking to our customers,   we've learned that translations today are a  really complicated process. You have to find   a translation partner, send them the content,  wait for the translations, and review them.   This can take weeks or even months, delaying  important communications and increasing costs. About a year ago, we introduced our one-click  translations feature in Synthesia, which   enables you to automatically translate your  videos into over 120 languages with literally   just one click. And even though that unlocked  massive productivity gains for our customers,   they still had to manage and maintain and share  multiple files, which wasn't good and not really   that practical. Today, I'm excited to introduce  the updated translation experience in Synthesia.   You simply create one version of your video,  translate it into any other language you want,   and if you need to update your video, you just  make changes to the original version. All other   language versions are connected to this main  version, and they'll update automatically. But that's not all. There's one more feature,  which is something I personally have really   been looking forward to, and I know it's highly  anticipated by our customers. We're building a   new type of video player—one that we believe will  enable a new generation of video experiences that   are interactive, personalized, and fun. The first  feature we're launching next month is the ability   to simply share your video, and our player will  automatically play it in your viewer's language.   It's quite magical and truly complements our  translation capabilities. Later in the year,   we're launching a whole suite of interactive  capabilities for our player. You'll be able to   create rich video experiences with features  such as clickable hotspots, embedded forms,   quizzes, and personalized call-to-actions. These  capabilities will make your videos more engaging,   drive higher viewer interaction, and  unlock use cases that simply aren't   possible today. I'm incredibly excited  for all of you to try it out and see all   the cool things you'll be creating. Welcome  to the interactive world of Synthesia 2.0. How can I help you today? I  would love to help you with that. As we continue to innovate and expand our  capabilities, it's incredible to see how   our solutions are creating very real value for  all of our customers. To date, more than 55,000   customers have adopted Synthesia, collectively  creating more than 10 million videos. That number   is just incredible, and I really want to thank all  of you for your support. For me personally, it's   truly inspiring to see how our platform enables  everyone—from thousands of small businesses and   individuals to the most iconic companies in the  world—to deliver impactful communications for   their teams and customers while saving up to 90%  of the time and cost related to video production. One of my personal favorite examples is  an English tutor in remote India who uses   Synthesia to teach kids English using our AI  avatars. She's invented a practical method to   help them improve their language skills. And on  the other side, we have Zoom's sales enablement   team. They've been using Synthesia to make sure  more than 1,000 sales reps are onboarded quickly,   get access to all the information  they need to become efficient,   and thus drive more revenue for Zoom. Another  example is how the continuous improvement team   at Heineken uses Synthesia, but I'll let Frank  from Heineken share his experience with us   directly. If you are considering trying  Synthesia, don't get ready—get started. I'm Frank, born and raised in the Netherlands,  as you may hear from my accent. Within Heineken,   digitalization is very important. My role in the  company is that I'm responsible for the continuous   improvement program. I heard about Synthesia  from my colleague. I'm not an early adopter   of new technology, but this one looked very  promising. I learned it myself. I never used   one of the tutorials because it is very easy to  use. It saves a lot of time in creating videos,   but also in multiple languages, and you can adjust  and change the script anytime you want. I try to   choose an avatar that's relevant for the situation  and make it personal. A movie that comes to mind   before Synthesia is Mission Impossible. After  Synthesia, Bruce Almighty—anything is possible.   If you are in the profession of educating  people, I can highly recommend Synthesia. We recognize that developing powerful technology  comes with responsibility. And while the full   scope of AI's impact on our society is still  unfolding, our position is clear: people first,   always. Since 2017, we've been pioneering  advancements in generative AI. Ethics and AI   safety have always been core to our mission.  To translate our commitments into action,   we rely on our three Cs framework:  consent, control, and collaboration. It all starts with consent. You have the right  to your own image; you should decide how it's   used. That means we will never create an AI avatar  without clear consent from the person that we're   creating an avatar of. There are no exceptions, no  impersonations, and no gray areas. The second one   is control. We take a strong stance on what kind  of content people can create on our platform. So,   we employ content moderation using both technology  and humans to ensure that there's no inappropriate   content being created on Synthesia. We've also  built our platform to be enterprise-ready. We   have admin tooling and user roles, so you can  make sure that your data and your videos work   in an enterprise context. Collaboration is also  incredibly important. I personally spend a lot   of my time working with governments, media  companies, and other stakeholders to ensure   that we bring AI to the world in the safest  way possible. And thanks to these efforts,   I'm excited to say that Synthesia is on track  to become the first AI company in the world to   achieve ISO 4201 certification, marking  a milestone in responsible AI practices. We're excited to lead the way into a new era in  the history of communication. Each new medium   has expanded the reach of information, connected  people more closely, and changed our societies   profoundly. As we step into the future, it's more  clear than ever that video and audio communication   are going to be accessible to everyone. It's  going to be as easy to create as text is today.   This is going to be a profound shift in how we  communicate and how we're creative. We're really   excited for this next chapter of communication,  and I can't wait to build it alongside all of you. Thank you so much for tuning in today.