Facebook Ad Advantage Plus Audiences

Introduction

• Focus on optimizing Facebook's Advantage Plus audiences.
• Many miss key settings for optimal performance.
• Aim: Generate better results with Facebook ads.

Setting Up Advantage Plus Campaigns

Creating the Campaign

• Steps to set up Advantage Plus:
  • Navigate to the Facebook ad account.
  • Create a new campaign, selecting 'Sales' if optimizing for purchases.
  • Advantage Plus uses past account data for targeting.
  • Name the campaign and select website conversion objective.
  • Choose 'maximize number of conversions' and 'purchase'.
  • Set attribution: 7-Day click, 1-day view.

Audience and Budget

• Choose audience location (e.g., US).
• Set daily budget ($5 or $10 for testing).
• Increase budget post-results.

Ad Creatives and Settings

Importing and Adjusting Ads

• Import highest performing ads: 7 to 15 recommended.
• Remove unnecessary text (e.g., “Dash copy”).
• Ensure both Facebook and Instagram pages are selected.

Multi-Advertiser Ads

• Select 'multi-advertiser ads' for relevant ad placement.
• Use 'engage view through attribution' for broader attribution.
• Ensure media is formatted correctly (9x16 size).

Testing and AI Recommendations

• Text Variations:
  • Add multiple text variations.
  • Use AI recommendations from Facebook for keywords.
• Headlines:
  • Test multiple (3) text variations and headlines.

Ad Placement and Reach

• Leverage automatic placements for maximum reach.
• Use Advantage Plus for automatic audience targeting.

Enhancements and Call to Action

• Inputs and Labels:
  • Add info labels for more ad space.
  • Highlight promo codes if available.
• Catalog and Visual Enhancements:
  • Activate catalog items under video.
  • Enable visual touch-ups and relevant comments.

URL and Tracking

• Simplify the display link.
• Ensure UTM parameters are active for tracking.

Final Steps

• Review and publish the campaign.
• Advantage Plus handles automatic targeting.
• Typically, one Advantage Plus campaign suffices for targeting and retargeting.

Additional Resources

• Mention of ads Mastery mentorship for deeper learning.
• Invitation to book a call for personalized strategy.

Conclusion

• Encourage feedback and questions.
• Reminder for further engagement and learning opportunities.

• Presented by: Chase Chapel
• Focus: Optimizing digital marketing strategies with Facebook ads.