Notes on Social Media Lecture

Introduction to Social Media

• Relevance of Social Media
  • Influences all aspects of life: personal, professional, political.
  • Examples: Connecting on Facebook, shopping on Amazon, discussing political issues.
• Information Dissemination
  • Accessing news and information through various social media platforms.

Definition of Social Media

• What is Social Media?
  • Defined as a social instrument of communication.
  • Evolved from traditional media forms.

Evolution of Media Models

• Broadcast Model
  • Characterized by a one-to-many communication style.
  • One person/group creates a message for mass dissemination.
• Network Model
  • Shift from one-to-many to many-to-many communication.
  • Multiple individuals create and share messages globally.

Importance for Professionals

• Effective Use of Social Media
  • Essential for professionals in various fields: management, media, education.
  • Need to leverage social media tools effectively.
• Growth of Social Media
  • Increasing willingness of people to learn, share, and comment.
  • Anticipated continuous growth of social media platforms.

Conclusion

• Social media will continue to evolve and expand, impacting communication and information sharing.