Interview with Marcus Lim, CEO of Vault Corporation

Introduction

First role in the gaming industry with Sands China in Macau
Previous ventures:
- Entrepreneurship
- Bakery business
- Wakeboarding center
- Defense construction with the Singaporean government
Transition to Sands China: Exciting opportunity, felt natural fit for gaming industry

Short stint of three months with Sands in Venetian Macau
Transitioned back to Singapore due to family (wife expecting first child)
Marina Bay Sands: Considered world-class property, high innovation with technology

Recruited by Crown: Took on role as head of Singapore branch office
Transition from $2-3 billion turnover to $200 million after Marina Bay Sands and Resorts World opened in Singapore
Focused on destination marketing to combat long-haul travel challenge
Strategically capitalized on unique Australian experiences to drive customer engagement
Successfully raised turnover back to $2.8 billion in three years
Emphasis on executive team efforts, innovative strategies, and proper sales training

Crown and Australian market undergoing regulatory scrutiny and compliance updates
Blackstone takeover of Crown, shifting focus towards compliance and regulations
Optimistic outlook for Australian market: Regulatory adjustments will stabilize the industry

Singapore: Strong gaming market with premium direct business model
Philippines: Rapid growth in gaming sector
Macau: Resilient market, despite challenges post-junket era
- Hardware infrastructure is an advantage
- Need for innovation and creativity to enhance customer experiences
- Potential for revival with new models and compliance-focused partnerships

Marcus Lim authored a book capturing experiences with high rollers and sales strategies
Key sales lesson: Balance customer desires with company interests, build trust and relationships

Marcus Lim's diverse experiences across different industries highlight adaptability and strategic thinking
Positive outlook for the future of his ventures and the gaming industry overall