How to Attract Dream Clients

Main Thesis

• 80% energetics, 20% strategy
• It's not just about saying the right things, but how you feel while doing it

Who is a Dream Client?

• Easy to work with
• Respects boundaries
• Ready to pay without objections
• Committed to results
• Self-leading, powerful, and looking for the perfect person to guide them

Key Attributes of Dream Clients

• They have options and value quality over quantity
• Buy from those who embody what they teach, show confidence, and are unapologetic
• Look for someone with firm boundaries and self-trust
• Prefer higher perceived value over cheap offers

Importance of Perceived Value

• Perceived benefits and results trump price
• Example: Trustworthy airlines and high-quality resorts
• Cheap services attract low-value clients

Self-Reflection in Pricing

• Your pricing reflects how you view yourself
• Confidence in self leads to higher prices
• Your content must reflect your confidence and authority
• Must own your authenticity to attract dream clients

Steps to Increase Prices (2-10x)

1. More about how you feel saying things rather than just what you say
2. Confidence in self = Ability to charge higher rates
3. Show up authentically in all content
4. Firmness in your worth

Understanding Your Ideal Client

• Ideal clients have specific characteristics, problems, and desires
• Define their current ineffective actions, symptoms, and byproducts
• Clarify what they should be doing
• Highlight the benefits and desired outcomes clearly

Content Strategy

• Be specific and address their current actions, symptoms, and desired outcomes
• Post high-quality, authoritative content daily on platforms like Instagram and TikTok

Pain Points and Empathy in Content

• Address pain points properly without shaming
• Specific, empathetic identification of client problems
• Different types of buyers: mix logic and emotion in content

Continuous Improvement

• Show up confidently and consistently
• Engage in regular introspection and personal development
• Seek feedback and continually refine content and approaches

Final Thoughts

• Success lies in who you are while you do the work
• Elevate self-view to attract high-paying dream clients
• Commitment to showing up unapologetically and authentically
• Invest time in personal development and genuine client engagement