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What are 'magic words' according to Phil M. Jones?
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Sequences of words that influence the subconscious to help people make decisions faster, increasing action and transactions.
Why should you ask 'Any chance you could do me a small favor?' when requesting a referral?
Because when someone says 'thank you,' they feel indebted, making them more likely to agree to help.
What is Phil M. Jones’s ultimate career goal regarding reputation?
To have a reputation so strong that only one word is needed to identify oneself.
What is the LB and NTS model for improving communication skills?
"Like Best and Next Time" – a debriefing model to analyze what worked well and what could be improved.
Who is Phil M. Jones?
Author of 'Exactly What to Say,' started his first business at 14, held leadership positions in sales, and founded a sales training company for non-salespeople.
What is the importance of rewriting your biography every six months, according to Phil M. Jones?
It reflects continuous growth and career advancement with the ultimate goal of having a strong, recognizable reputation.
What does Phil M. Jones suggest about the structure of public speaking?
Treat it like a one-on-one conversation with many people, use humor and relevant event references, and have strong openings and closings.
What is the main topic of Phil M. Jones's discussion in the interview?
The power of 'magic words' to transform communication with clients.
How many books has Phil M. Jones written and how many countries has he spoken in?
He has written 11 books and spoken in 59 countries.
What is one of the key phrases Phil M. Jones mentions for asking referrals?
"You wouldn't happen to know maybe just one person…" followed by a specific example of the help provided.
What should you do to ensure your communication stands out in public speaking?
Stand up, move around, make eye contact, and alternate between stories and points to keep the audience's interest.
How does Phil M. Jones view the act of public speaking?
As a responsibility to use other people's valuable productive time effectively.
What is one recommended approach for internalizing the concepts in 'Exactly What to Say'?
Read the book repeatedly to internalize and apply the concepts.
How does Phil M. Jones recommend practicing communication skills?
Through continuous, intentional practice and efficient debriefing.
Why is timing important in asking for referrals?
Because timing influences the client's sense of gratitude and willingness to assist.
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